2020 Asia Agenda




FUTR Stage 1

FUTR Stage 2

FUTR Stage 3

08.30
08:30 - 09:00 - All Stages

Networking Break
DAY 1 MORNING REGISTRATION.

Registration & welcome.


09.00
09:00 - 09:20 - All Stages

Day 1 Keynote
WELCOME FROM FUTR GROUP



09.20
09:20 - 09:35 - All Stages

Day 1 Keynote
LOOKING FORWARD TO A BRIGHTER FUTURE:

PRESENTATION

Where to invest in the post-COVID-19 world.


09.35
09:35 - 10:15 - All Stages

Day 1 Keynote
DISRUPTION, DISRUPTION, DISRUPTION

PANEL

The latest buzzword, but were these brands really ready for unprecedented global disruption?


10.15
10:15 - 10:30 - All Stages

Day 1 Keynote
ALL AN ILLUSION?

PRESENTATION

Have today's unicorns lost their magic? A glance at the high-growth business of the future and making that success stick.


10.30
10:30 - 11:00 - All Stages

Networking Break
MORNING NETWORKING BREAK

Refreshment break & VIP meetings.


11.00
11:00 - 11:20 - 1

ECommerce & Logistics
THE FUTURE IS MOBILE

PRESENTATION

Mobile commerce is the most important channel right now. Keep it painless, seamless & efficient for your customer and you are bound to succeed.

 
11:00 - 11:20 - 2

Clean Culture : Sustainability & Innovation
CHANGING LANDSCAPES

PRESENTATION

Why will sustainability be the driving force behind innovation in 2020 and beyond? How do we ensure it is at the forefront of conversation to transform our businesses and workplaces, including the implementation of a circular economy model? Collaborate, innovate and strategise.

 
11:00 - 11:20 - 3

Influence : Brand & Marketing
SILVER LININGS

How travel companies transformed the corona virus PR nightmare into an opportunity to create an authentic, trustworthy and meaningful relationship with global customers.

 

11.20
11:20 - 11:40 - 1

ECommerce & Logistics
AN ECOMMERCE EDUCATION

PRESENTATION

Brick and mortar retailers will be left behind without expanding into eCommerce and after COVID-19, the race to survive is on. How can traditionally physical industries (e.g. Construction & hardware) create a successful digital commerce strategy, educate their teams and ease customer resistance? How can we unlock the untapped potential of retail employees with digital retraining?

 
11:20 - 11:40 - 2

Clean Culture : Sustainability & Innovation
A BALANCING ACT

PRESENTATION

How can businesses today balance the customer's demands for new products and fast paced trends with even faster delivery speeds with their growing concerns for environmental impact?

 
11:20 - 11:40 - 3

Influence : Brand & Marketing
THE SUPER CMO

PRESENTATION

What lessons did marketing leaders take from corona virus? The trials and tribulations of the marketers that led their teams through the COVID-19 storm.

 

11.40
11:40 - 12:20 - 1

ECommerce & Logistics
THE PERSONAL TOUCH

Humanising eCommerce. COVID-19 demonstrated that eCommerce will only continue to grow in importance in our digitally-savvy world. How to create a personal touch with online customers. What can we learn from the success of DTC brands? How to best use data to personalise products and make every customer's journey unique?

 
11:40 - 12:20 - 2

Clean Culture : Sustainability & Innovation
THREE'S A CROWD

PANEL

Inspire trust and create a better relationship with your customers with clean data usage. Data is essential but how do you make sure that you don't cross the line and infringe on customer privacy? How do you ensure that your data is reliable and authentic? Is it possible to avoid third-party data? Is fake/synthetic data ever the right way to go?

 
11:40 - 12:20 - 3

Influence : Brand & Marketing
REVIVE TO SURVIVE

PANEL

How can legacy brands upgrade & integrate in tomorrow's innovative technology driven world? How did legacy brands cope in 2020? It's imperative to have the right tools at your fingertips (culture & team!) and this year has made the consumer more digital than ever. How can legacy brands keep up and stay relevant in tomorrow's world- is nostalgia actually a powerful marketing tool? What partnerships can help them gain a competitive edge?

 

12.20
12:20 - 13:00 - 1

ECommerce & Logistics
LOGISTICS & LAST MILE DELIVERY

PANEL

During the COVID-19 crisis we heard that eCommerce would succeed and soar above brick and mortar retail. How was this reflected on the back-end? Overcoming problems with warehouses, transport, delivery etc. What lessons have we learnt for next time? How do we support logistics teams and ensure that our supply-chains are as efficient as possible to meet the increasingly demanding customer expectations? What innovation are we seeing in this field - warehouse robots etc.

 
12:20 - 13:00 - 2

Clean Culture : Sustainability & Innovation
PAVING THE WAY

PANEL

How are SMEs and challenger brands leading the way in sustainable practices and what can larger businesses learn from them? Many smaller businesses are now using their ethical or environmental sourcing as a USP. Is there a lag from west to east - what more can Asia do to innovate?

 
12:20 - 13:00 - 3

Influence : Brand & Marketing
THE ART OF STORYTELLING

PANEL

How can brands create unique, exciting and creative content when everyone has a story to tell and social media allows everyone to tell it? Top tips for avoiding tired and overdone content in order to attract and retain customers. Understanding the global customer and the cultural or social disparities.

 

13.00
13:00 - 14:00 - All Stages

Networking Break
LUNCH

Lunch break & VIP meetings.


14.00
14:00 - 14:20 - 1

ECommerce & Logistics
GOING GLOBAL

PRESENTATION

Cross-border strategy, automation & simplification. How can brands/retailers understand customer acquisition (and retention) in a brand new market? Tips for the most cost-effective and successful expansion strategy.

 
14:00 - 14:20 - 2

Clean Culture : Sustainability & Innovation
IS HIGH TECH SUSTAINABLE?

PRESENTATION

How can we ensure that the digital boom works with and not against the fight for greater sustainability? What tech is transforming our ability to help the planet and help the customer understand their own footprint (e.g. sourcing)?

 
14:00 - 14:20 - 3

Influence : Brand & Marketing
INFLUENCER MARKETING

PRESENTATION

How did the influencer market cope with the global health crisis? Learn how to invest in influencers beyond 2020. The implementation of a long-term influencer programme as part of your marketing strategy to reap the rewards of having loyal brand superfans across the globe.

 

14.20
14:20 - 14:30 - 1

ECommerce & Logistics
E-PAYMENT PLATFORMS

PRESENTATION


 
14:20 - 14:30 - 2

Clean Culture : Sustainability & Innovation
BARE ALL

PRESENTATION

What can we learn from the booming beauty industry about transparently sourcing sustainable, local & natural ingredients to make products that can please even the most eco-conscious customer?

 
14:20 - 14:30 - 3

Influence : Brand & Marketing
LOCALISATION OF CONTENT

PRESENTATION

Creating a cross-border marketing strategy and content that adapts to each new customer demographic.

 

14.30
14:30 - 15:10 - 1

ECommerce & Logistics
QUALITY OVER QUANTITY

PANEL

The global demographic is changing and so is eCommerce. How will the growth of the middle class, especially in Asia, impact eCommerce? Customers are increasingly looking to choose luxury and quality over affordability. How can you make sure that your brand stands out, will smaller online boutiques reign supreme?

 
14:30 - 15:10 - 2

Clean Culture : Sustainability & Innovation
WHAT'S YOUR NUMBER?

PANEL

Advice for understanding what your business can do to lower it’s carbon footprint. “Business-friendly” approach on sustainable practices and real, effective responses including a circular economy model.

 
14:30 - 15:10 - 3

Influence : Brand & Marketing
THE DATA TAX

PANEL

Collecting data and maximising its potential is necessary for any marketer or CRM expert. How do you convince resistant consumers that like tax, data might be unpopular but is essential and can lead to personalised content, better products and enhanced customer experiences?

 

15.10
15:10 - 15:30 - 1

ECommerce & Logistics
THE NEED FOR SPEED

PRESENTATION

How are some industries, like food delivery service, achieving 30 minute delivery times and what can we learn from them? With the customer demanding faster and faster service how can machine learning models and algorithms help to calcuate and predict customer demand?

 
15:10 - 15:30 - 2

Clean Culture : Sustainability & Innovation
THE NEW LUXE:

PRESENTATION

How is the status symbol of "luxury" changing across Asia (and globally)? Why consumers are rating brands (and each other) for their footprint over the label's legacy.

 
15:10 - 15:30 - 3

Influence : Brand & Marketing
PERSONALISATION IN THE AGE OF AI

PRESENTATION

How can machine learning & high tech allow us to better connect with the customer?

 

15.30
15:30 - 16:00 - All Stages

Networking Break
AFTERNOON NETWORKING BREAK.

Refreshment break & VIP meetings.


16.00
16:00 - 16:40 - 1

ECommerce & Logistics
THE ONLY WAY IS OMNI...OR IS IT?

PANEL

Omnichannel was last year's buzzword- a smooth and seamless experience across touch points was the key to success. Which brands/retailers achieved this to unlock premium value across the board and how? Has COVID-19 shifted the balance to online-only strategy?

 
16:00 - 16:40 - 2

Clean Culture : Sustainability & Innovation
CONSCIOUS MARKETING:

PANEL

Creating clean & honest content to empower your customer and improve the relationship. When should aggressive marketing strategies be avoided...mother's day, valentines? How can you ensure that the content you are producing is truthful and inline with customer values? How to implement a more conscious marketing strategy and better ads.

 
16:00 - 16:40 - 3

Influence : Brand & Marketing
BREAKING BOUNDARIES

PANEL

The time for taboos is over. Learn from the superstar marketers who are branding controversial products and at the same time breaking social boundaries. After a year like 2020, is there still room for judgement and divisiveness?

 

16.40
16:40 - 17:00 - 1

ECommerce & Logistics
UNLIKELY ALLIES

PRESENTATION

Traditional retailers are racing to get online whilst digitally native brands are expanding into brick and mortar...what can they learn from each other?

 
16:40 - 17:00 - 2

Clean Culture : Sustainability & Innovation
THE TEMPLE

PRESENTATION

How to be an inspiring leader in 2020 by ensuring that you create healthy practices in the workplace. Prioritise a clean and environmentally friendly working space alongside your employees physical and mental well-being to improve efficiency, productivity and come out on top.

 
16:40 - 17:00 - 3

Influence : Brand & Marketing
THE FASHION FAUX PAS

PRESENTATION

How have luxury brands gone wrong with branding in APAC? (e.g. Dolce and Gabana's recent controversial advert)...what can we learn from their mistakes and what it means for transforming brand priorities and better understanding the customer.

 

17.00
17:00 - 17:30 - All Stages

Day 1 Keynote
LEADING A SUSTAINABLE BUSINESS

PRESENTATION

local solutions with a global impact.


17.30

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