2019 Asia Agenda




FUTR Stage 1

FUTR Stage 2

FUTR Stage 3

08.00
08:00 - 09:20 - All Stages

Networking
FUTR Morning Registration



09.20
09:20 - 09:40 - All Stages

Keynotes
FUTR & IMDA Welcome



09.40
09:40 - 10:20 - All Stages

Keynotes
Opening Address and Fireside Chat


Ministry for Communications and Information Singapore, Mr S Iswaran, Minister of Communications and Information


10.20
10:20 - 10:55 - All Stages

Keynotes
INDUSTRY PRESENTATIONS

PRESENTATION

i) Tech startups: trends and implications- Mr Heang Chhor, Founder and Managing Partner (Qualgro)
ii) From Laggard to Leader – Dr Michael Grebe, Managing Director and Senior Partner (BCG Munich)
iii) IMDA-TusStar Collaboration: Driving Global Innovation - Mr Wang Yongrui, Deputy General Manager (TusStar)


10.55
10:55 - 11:30 - All Stages

Keynotes
The Challenges & Opportunities of Services 4.0

PANEL


Changi Airport Group, Steve Lee, CIO

Jumbo Group, Ang Kiam Meng, CEO

Commune, Joshua Koh, CEO

OCBC Bank, Dennis Tan, Executive Vice President and Head of Consumer Financial Services
Moderated By:
IMDA, Jane Lim, Assistant Chief Executive


11.30
11:30 - 12:10 - All Stages

Keynotes
The Future of Skills for Digital Transformation

PANEL


Singapore Computer Society, Dr Yoke Sin Chong, President

Stream Global, Chak Kong Soon, Managing Partner

Microsoft, Kevin Wo, Managing Director

NUS, Prof Susanna Leong, Vice Provost (Continuing Education)
Moderated By:
IMDA, Howie Lau, Chief Industry Development Officer, Industry Development


12.00
12:20 - 13:30 - All Stages

Networking
Lunch + FUTR VIP Meeting Programme



13.30
13:30 - 13:50 - FUTR Stage 1

Consumer
AR for social: the reality of today’s augmented reality experiences blending the lines of brand and consumer.

PRESENTATION

Are they providing real business value or just a lot of hype? What are the unexpected use cases? What to expect in the next 6 months?

Two Lane, Casie Lane Millhouse, Director

 
13:30 - 13:50 - FUTR Stage 2

E-Commerce
Track Keynote: What International Consumer Trends are Telling South-East Asian Retailers

PRESENTATION

Learn how to drive more sales by adapting to changing consumer behaviour and learning from international markets. Future-proof your business and stay ahead of the competition with actionable insights from ChannelAdvisor’s Account Manager.

ChannelAdvisor APAC, Adam Saunders , Account Manager

 
13:30 - 13:50 - FUTR Stage 3

Future Marketing
Track Keynote: CTA 2.0: A New Era of Social Marketing

PRESENTATION

Nowadays, we are so used to seeing bitly’s and URLs in our social feeds, but social commerce has got a new CTA in town. As brands start to adapt to new formats such as IGTV and IG Stories, many are struggling to figure out how to monetise it. Brands already recognise that UGC drives more engagement than their own content. So how can you integrate your CTA directly onto UGC to drive more conversions? In this session, understand more about the new shoppable ads: - The advanced functionality of CTAs - The in’s and out’s of using UGC for your CTAs - Automating product identification and image recognition

Meltwater, Mimrah Mahmood , APAC Director for Media Solutions

 

13.50
13:50 - 14:10 - FUTR Stage 1

Consumer
When marketing meets market research: How to put your consumers at the heart of your messaging strategy

PRESENTATION

We all know the pool of online data is vast. Dispersed within that pool are insights that are incredibly valuable for brands - if discovered and acted upon.In our session learn how using real-time social data to quickly understand changes in consumer behaviour, combined with more established methodologies from the world of market research, can uncover valuable consumer insights to shape your brand messaging. Using the example of Gen Z attitudes towards climate change, we’ll demonstrate how to fully understand and engage with your target audience and define your messaging in line with their needs and expectations.

Synthesio, Jun Stryckers, Director of Sales, APAC

Synthesio, Matthieu Danielou, Lead Product Manager

 
13:50 - 14:10 - FUTR Stage 2

E-Commerce
Reinventing the automotive industry for Millennials through e-commerce and Singapore’s first Netflix for Cars

PRESENTATION


Carro, Manisha Seewal , CMO

 
13:50 - 14:10 - FUTR Stage 3

Future Marketing
Modernise marketing in an organisation to accelerate digital transformation (with 5G & AI as enablers!)

PRESENTATION


Dhiraagu, Mahmoud Dasser, CMO

 

14.10
14:10 - 14:40 - FUTR Stage 1

Consumer
Connecting with digital consumers through measured channels, content creation & controlled outcomes

PANEL

With today’s digitally savvy consumer, content needs to measured on channels you can trust be it influencer partnerships, podcasts or via new platforms. Transparency and authenticity are key, without losing the innovation to surprise and delight. The strong entrance of voice into the marketing mix requires its own strategy but what else is around the corner to connect with digital consumers especially with the advent of 5G? Attend this session to explore the insights every modern day digital manager should be planning for in 2020 and beyond!

The Coca-Cola Company, Susan Tucker, Head of Operations & Innovations - Singapore Malaysia Group

Mondelēz International, Neslihan Uysal Koçak, Director, Insights & Analytics Southeast Asia

Aon, Maneesh Sah, Head of Marketing & Communications - Asia

Partipost, Jonathan Eg, Founder & CEO

Twitter Inc, Tina Pang, Head of Client Solutions, Southeast Asia
Moderated By:
INSEAD, Geetika Bisla , Marketing Expert & INSEAD Alumni

 
14:10 - 14:40 - FUTR Stage 2

E-Commerce
Re-wiring e-commerce platforms & brands for faster, more efficient and intelligent growth in Asia

PANEL

Join this session as we deep dive into the game changing technology, growth stratergies and innovations helping e-commerce brands develop better agility, growth and efficiency with Asian customers.

Tokopedia, Angus Kong, AVP of Data Science

Razer Inc, Yvonne Lim, Director, Global eCommerce

BigCommerce, Steve Roberts, Senior Enterprise Solutions Executive - APAC

Tophatter, Helena Zhang, Head of China
Moderated By:
Stylemyle, Mazen Kurdy, Founder & CEO

 
14:10 - 14:40 - FUTR Stage 3

Future Marketing
Creating meaningful and personal experiences without being a creep! Do it right. Supercharge personalization to build brand relationships

PANEL

Personalization is certainly critical to any marketing strategy, however how much is too much? What tools enable a campaign to build strong brand relationships that are meaningful? We take a look at case study examples of success (and failure) to discover the perfect recipe!

Alcheme Skincare, Marine Obin, CMO

Maison21G, John Caro, CMO

Packdat, Zeth Lee, Creative Marketeer and Co-founder

ESSEC Business School, Sonja Prokopec, LVMH Chaired Professor; Associate Director, CoE in Luxury, Art, and Culture
Moderated By:
VanMedia Group , Kat van Zutphen , Director

 

14.40
14:40 - 15:10 - FUTR Stage 1

Consumer
Content marketing masterclass. How to be first to market with campaigns, fast track concepts & create content to stick out through the noise

PANEL

Patterns in messaging emerge throughout the year at critical milestones or celebrations such as valentines or Black Friday - content produced can look familiar from brand to brand and rival campaign stories seem to feed off one another. How can you be first and only to market with a new concept? What partnerships can enable greatest impact? How should you be creating killer content in synergy with editorial to make an everlasting impression with consumers? Content marketing and native advertising are areas where past consumer behaviour information can help to make or break a campaign, so how transparent does this need to become?

Unilever, Kartik Khare, Senior Global Brand Director

Domino's Pizza Indonesia, Mayank Singh, Head Digital Business, Marketing & Technology

Porcelain, Leon Lee, Head of Marketing and Operations
Moderated By:
Mediacorp, Christopher Isiaiah Fun , Creative Strategist

 
14:40 - 15:10 - FUTR Stage 2

E-Commerce
Navigating e-marketplaces at the global level, and balancing it with your .com business

PANEL

What are the different strategies with regards to participation in marketplaces versus .com and how do you generate sales on marketplaces where customers are usually more price sensitive, while keeping your branding intact...do you engage and encourage subsequent purchases in your .com business? Different profiles of customers shop differently, so how can you change your products, price, promotion and proposition for the customer on the marketplace versus your .com business?

Cafebond.com, Keyis Ng, Co-Founder & CEO - Forbes 30 Under 30

Furrion, Waqas Ahmed , VP, Head of Global Ecommerce & Digital Marketing

Luxottica, Denis Arendt, SEA eCommerce Head
Moderated By:
INSEAD, Rani Francois-Marie Saad, Executive Coach - Digital Transformation & Innovation

 
14:40 - 15:10 - FUTR Stage 3

Future Marketing
How to create a campaign for the consumer and not all about the brand. Making marketing more about relationships vs impressions

PANEL

We sit down with some of Asia’s creative, messaging & consumer masterminds to depict how marketeers can worry less about the clicks and more about relationships. Commercial is king but building sustainable brand messaging focussed on the consumer will help get you to the top.

Carro, Manisha Seewal , CMO

Essence, Monica Bhatia, Senior Vice President, Client Partner, APAC

YouTube, Marek Dawidowicz, APAC & Global Emerging Markets Marketing Lead

NTUC Link , Henry Christian, SVP, Head of Loyalty & Marketing

Ramblin' Brands, Cecile Gasnault, Head of Marketing
Moderated By:
Grab, Margery Lynn, Head of Social Marketing and Social Customer Experience (Transport, Food, Finance)

 

15.10
15:10 - 15:40 - All Stages

Networking
Afternoon Break + FUTR VIP Meeting Programme



15.40
15:40 - 16:00 - FUTR Stage 1

Mobile & Social
Track Keynote: Creating and launching an alternative accommodation brand & product within an established hospitality company? Innovation, design and multi channel approach

PRESENTATION


The Ascott Limited, Mindy Teo, Deputy Managing Director lyf

 
15:40 - 16:00 - FUTR Stage 2

HR & Work
Track Keynote: Investing in the workforce and human capital development

PRESENTATION


OCBC Bank, Jennifer Pei-Ling TAN, Vice President (Head, Learning Design and Technology), Learning & Development, Group Human Resources

 
15:40 - 16:00 - FUTR Stage 3

Commerce
Track Keynote: "Reshaping Finance to Unlock the Potential of Money" - Creating a #SuperFintech

PRESENTATION


Singapore Life, Walter de Oude , CEO

 

16.00
16:00 - 16:20 - FUTR Stage 1

Mobile & Social
Creating a personal social media experience. How do you make it sharable & shoppable?

PRESENTATION


lululemon, Amanda Olivia Lim, Social Media Specialist

 
16:00 - 16:20 - FUTR Stage 2

HR & Work
It starts with you. Business steps for improved diversity in the workplace

PRESENTATION


GetLinks, Djoann Fal, CEO & Co-Founder

 
16:00 - 16:20 - FUTR Stage 3

Commerce
Creating identity. How do you brand a nation? The value of understanding 'place' brands for commercial brand-building

PRESENTATION

What corporate brands contribute to the country brand, whether they like it or not and how aligning with the country brand can help your corporate brand.

Centre for Liveable Cities, Rick Buck Song Koh, Author of Brand Singapore & Adjunct Editor

 

16.20
16:20 - 16:50 - FUTR Stage 1

Mobile & Social
The continuing importance of multichannel social, video & voice. Underestimate at your peril.

PANEL

Mobile is by far today (and for the immediate future) the most important channel when it comes to reaching and getting closer to the connected consumer any time of day. Voice is beginning to take a larger role in the marketing mix and the importance of video just continues to rise. What social marketing tools, strategies and channels are key to gaining consumers attention? How will we search in 2020 & beyond (voice or visual anyone)? What AI-based solutions can help capture, learn, blend and create actionable insights on mobile and social channels to convert data into sales conversions? How can you engage customers throughout the entire journey, from research to payment and develop customer loyalty?

Telstra, Todd Bates, Head of International Marketing

Indo+Suisse Group, Gen Lehn, Regional Director of Business

Pfizer Upjohn, Nicolas Bargas, ASEAN Omni-Channel Lead

Park Hotel Group, Tan Shin Hui, Executive Director
Moderated By:
LCO-Creation Singapore, Saki Kobayashi, Co-founder & COO

 
16:20 - 16:50 - FUTR Stage 2

HR & Work
The future of the workplace. Future proof your hiring, empowerment and retention strategy

PANEL

Hiring, retention and training is a paint point that was constantely raised in FUTR research in the lead up to this years summit. It is apparent that C-suites, VP's, Director & Managers, constantly struggle to get the magic formula right when it comes to HR related tasks. Join us as we look in depth at the future of work and try to create a blueprint you can take back to the office for sustainable hiring change. In particular learn how to manage (as a responsible employer) the 996 generation, capacity building, trust, communication and flexible working.

Nissan Motor Asia Pacific, Panchalee Weeratammawat, Regional Vice President, HR Business Partner

Luxottica, Stefano Innocenti, HR Director SEA & AUS

Luxasia, Lance Foo , Head of Talent Acquisition, Asia Pacific

Leadershift Inc, Dr Tanvi Gautam, MD
Moderated By:
Freelance, Kelvin Ong, Senior Journalist

 
16:20 - 16:50 - FUTR Stage 3

Commerce
Legacy brand reinvention. How do we upgrade & integrate in tomorrows technology driven world

PANEL

With technology and innovation developing at such a rapid rate, its imperative to have the right tools at your fingertips (& team!). With mainstream 5G just around the corner and consumer demands with digital or experiences changing, how can legacy brands keep up in tomorrows world? What partnerships can help them gain an competitive edge? How can they upgrade to match customer behaviours?

Kellogg Company, Sanjib Bose, CMO - SE Asia

Pizza Hut Asia, Troy Barnes, Chief Customer Officer

Dhiraagu, Mahmoud Dasser, CMO

AstraZeneca, Rei Lim, Regional Digital Marketing Production
Moderated By:
Singapore Life, Walter de Oude , CEO

 

16.50
16:50 - 17:00 - FUTR Stage 1

FUTR Innovation
Speed and Agility are useless without well managed data

BRIGHTEST MINDS


Explora Consulting, Laurent Chindeko, Senior Solution Architect

 
16:50 - 17:00 - FUTR Stage 2

Track Closed


 
16:50 - 17:00 - FUTR Stage 3

FUTR Innovation
How implicit word associations help brands to win with the Instant Generation

BRIGHTEST MINDS

Marketers today need to deliver more content to more channels in a more personalised way to cater to the needs of the Instant Generation. Discover of how you can deliver more with less time with implicit word association and instant consumer understanding.

NEURO FLASH , Sylvia Reddy , Head of APAC

 

17.00
17:00 - 17:10 - FUTR Stage 1

FUTR Innovation
Brands Going Greener: How Small Business Changes Can Change The World

BRIGHTEST MINDS


Skincare Co, Svetlana Gavrikova , Creator & Founder

 
17:00 - 17:10 - FUTR Stage 2

Track Closed


 
17:00 - 17:10 - FUTR Stage 3

FUTR Innovation
The Role of Immersive Technology in Digital Transformation

BRIGHTEST MINDS

In the era of industry 4.0, our physical, digital and biological worlds will continue to fuse, and the boundaries between media, technology, and telecommunication will continue to diminish. Hiverlab will share how we design immersive human interaction to enable effective communications, and help various enterprises and government agencies with digital transformation as “VR/AR+” becomes an integral part of organizations’ daily operations

HiverLab , Yuan Yi, Techno-social Innovation Strategist

 

17.10
17:10 - 17:20 - FUTR Stage 1

FUTR Innovation
AI driven Sales Optimization in Fragmented Retail

BRIGHTEST MINDS


emporio.ai, Nitin Sharma, Head of Commercial APAC

 
17:10 - 17:20 - FUTR Stage 2

Track Closed


 
17:10 - 17:20 - FUTR Stage 3

Track Closed


 

17.20
17:20 - 18:30 - All Stages

Networking
FUTR Closing Party at 1-Altitude



17.30

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