FUTR Live


FUTR Live is available exclusively to our brand, retailer & solutions community, a digital discussion series focusing on industry specific pain points to help executives lead. Sign up free to any of our talks or register to be sent the recording to listen on demand.


FUTR Live Episode 2 | May 14th 2020 | 12PM BST - 4PM BST


FUTR are pleased to announce our second series of four discussions packed with curated content, industry first insights and thought provoking ideas hosted by Webgains. Read below the full agenda, and sign up via the links provided.


Hosted by:



Webgains is a multiple award winning, international affiliate marketing network, using fantastic client servicing, and innovative and intelligent technologies to serve 250,000 publishers and 1800 advertisers. We are part of the adpepper Media group, our Webgains HQ is based in London, with further offices in Bristol, Paris, Milan, Madrid, Nuremberg and Munich. From these offices we run affiliate programmes, covering over 50 million products for a diverse set of clients, including Toni&Guy, Helly Hansen, Cotswold Outdoor, The Works and Liverpool FC through 14 localised platforms, supporting eCommerce sales across the whole world. In 2017, Webgains launched its online Academy, providing free online learning for all aspects of Affiliate Marketing best practices which now has over 1,000 registered learners.




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12PM BST / 7AM EDT / 3PM GST

Emerging Customer Trends & Accelerating Digital Transformation


Panelists
Preyash Thakrar, Chief Strategy Officer, ASDA
Nasreen Alimohamed, Chief Financial Officer, FLOWERBX
Theadora Alexander, Co-Founder, YOUNG FOODIES

Moderator
Mumtaz Khamker, Global Head of Strategic Growth, WEBGAINS

The discussion will cover:  

--What are some of the emerging customer trends coming to the fore as brands and retailers navigate COVID?
--How can brands and retailers be planning for the future in such uncertain times?
--Where is the opportunity for SMEs and for large enterprises?
--What does this means for the digital transformation agenda?
--What can business leaders do to steer their teams and companies through these shifts? 




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1PM BST / 8AM EDT / 4PM GST

Making Moves In Influencer Marketing


Presenter:
Ben Jeffries, CEO & Co-Founder, INFLUENCER

The discussion will cover:

--How has coronavirus impacted influencer marketing & social strategies?
---How have brands pivoted their strategies to fit with the 'new normal' created by the pandemic? Superdry influencer marketing case study
--What creative ingredients have resulted in positive influencer campaigns?
--Marketing spend ROI is as important as ever before.
--How can brands work with influencers to create content that resonates with consumers in the new landscape?




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2PM BST / 9AM EDT / 5PM GST

Using AI For Brand Design To Reach Exceptional Creative Solutions Enabled By Data


Presenter:
James Hirst, Managing Director, RARE DESIGN

The discussion will cover:

--How does AI being used from a design perspective get a brand to the forefront of the mind?
--What is Natural Language Processing (NLP) from a branding POV and how does it enable strategic creativity?
--How have companies like Danone and others in the FMCG/CPG space been able to achieve success through augmenting creativity?
--When using an "Intelligent Brief" as the cornerstone to create a new brand based on AI - data driven insights, how do the results differ from a typical new brief's starting point?




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3PM BST / 10AM EDT / 6PM GST

Fashion Retail Sustainability Goals And Strategy In The New Normal


Panelists
Nina Faulhaber, Co-Founder & Co-CEO, ADAY
Bert van Son, CEO & Founder, MUD JEANS
Omi, Founder, VIN + OMI
Ryan Mario Yasin, CEO & Founder, PETIT PLI

Moderator
Gus Bartholomew, CEO & Co-Founder, SUPPLYCOMPASS

The discussion will cover:

--What consumer behaviours will change post COVID-19, and what do you think this means for brands and retailers?
--How will sustainability practices or transformation goals be impacted? 
--To what extent will supply chains need to be remodeled and become more transparent?
--What is next in circular economy planning and getting it back to the top of the agenda?
--When do you see nature based solutions becoming more commonplace also in natural fabrics?


Speaker Profiles:

Preyash Thakrar, Chief Strategy Officer, ASDA

Preyash started his career in investment banking at Dresdner Klienwort based in London and Tokyo. Since joining ASDA/Walmart he has held a broad range of strategy and business development roles across the globe including SVP of Strategy and Real Estate for Walmart Canada. Preyash is currently Chief Strategy Officer at Asda.

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Nasreen Alimohamed, Chief Financial Officer, FLOWERBX

Nasreen Alimohamed is the CFO of FLOWERBX. She joins us with over 12 years of Commercial Finance and Strategic experience, most recently as Co-Founder Partner at ABLT Group Ltd. Nasreen was previously at Net A Porter during its most high impact growth. She was also on the Ecommerce Management Team at TK Maxx in the early stages of its digital business. Her broad range of experience in a high growth entrepreneurial and disruptive business brings real value and experience to the Executive team at FLOWERBX. Nasreen has a Masters in Accounting and Finance from Kingston University, and is a Chartered Certified Accountant. (FCCA).

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Theadora Alexander, Co-Founder, YOUNG FOODIES

Theadora Alexander is co-founder of Young Foodies, the largest community of the UK’s fastest growing FMCG brands, providing members with expert knowledge, grassroots experience and first class industry resource to help make the everyday easier for ambitious challenger brands. Young Foodies was launched just 12 months ago and has a netowkr of over 1000 exciting food and drink brands on board, and the business is expanding rapidly to accommodate their needs. Formerly, Thea was the operations and strategy director at Propercorn, helping to grow the business from 5 people to 50, and from just a couple of pallets of product to 3 million bags per month across 10 countries. She applies her business acumen as well as her background in investment banking to her current leadership role. Inspired by her own experiences in a young food brand, Thea and her co-founder Chris Green set up Young Foodies. She has unwavering passion for transparency, commitment to fair competition and an inclusive approach to fostering a contribution culture within the community. She is determined to give power to the innovators and set a fair and level playing field for them to thrive in.

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Mumtaz Khamker, Global Head of Strategic Growth, WEBGAINS

Mumtaz currently serves as a senior leader as Webgains’ Global Head of Strategic Growth. She leads an award winning international services team, with responsibility for the company’s key global clients including AliExpress, AO Mobile, Hertz and Liverpool FC. Mumtaz has been in performance marketing for over 15 years, and has worked across channels including SEO, PPC and affiliate marketing. Prior to this she worked agency side managing the production of ecommerce sites for clients including Oracle and Marks & Spencer. She has overseen successful programs for various global high profile blue chip clients including British Airways, NET-A-PORTER, Topshop and Samsung Electronics. Her proven experience benefits from having worked agency side, network side and client side.

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Ben Jeffries, CEO & Co-Founder, INFLUENCER

Ben Jeffries is the 24 year old CEO and co founder of Influencer, Europe’s leading influencer marketing platform. Ben founded Influencer, his second company, at just 18, dropping out of university and partnering with YouTube star Caspar Lee as co-founder and CVO. Ben has since led his team to close multiple investment rounds for Influencer, while taking on clients such as Apple, Alibaba and McDonald’s. Ben is an award winning entrepreneur. Ben was named in Forbes’ 30 Under 30 2020, as well as being awarded The Drum’s Rising Star 2019, Media Week’s Rising Star 2018 and BMW’s UK Tech Founder 2018.

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James Hirst, Managing Director, RARE DESIGN 

James develops the commercial and strategic vision for Rare, shaping the unique offer of design-led innovation and creativity for brands and ensuring design sits at the heart of our client’s brand building and innovation agenda. James has a passion for developing sustainable, long lasting client and agency relationships based on great work, partnership and a mutual respect.

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Nina Faulhaber, Co-Founder & Co-CEO, ADAY

Nina Faulhaber is co-founder & co-CEO of ADAY, a direct-to-consumer brand with the aim to lift the standard for clothing by creating seasonless essentials from technical fabrics: a wardrobe that does more with less. Prior to ADAY, Nina was a Venture Capitalist at Index Ventures, an investment banker at Goldman Sachs and in a former life a competitive gymnast in Germany. Nina was named to Forbes 30 under 30 in Retail & E-Commerce in 2016 with her co-founder Meg and ADAY was named one of Fast Company’s Most Innovative Companies in 2018 and has been featured in Fast Company, Vogue, Refinery29 + Conde Nast Traveler. Nina is passionate about minimalism, planet earth, human connection + creating a beautiful future and the role ADAY as a brand plays when it comes to conscious living, sustainability + creating that very future.

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Bert van Son, CEO & Founder, MUD JEANS

Bert van Son, born in Canada, worked in the fashion industry in Asia and Europe for almost thirty years before founding MUD Jeans in 2012. He realised that there is more to this industry than glamour. He has seen that life for factory workers is extremely demanding and it makes great demands of nature. Together with his team, Bert transformed MUD Jeans into an exemplary company consistently putting the principles of the circular economy into practice. Sharing the circular story of MUD Jeans in front of large audiences is second-nature to him. He believes that having fun without destroying the earth and its resources is possible. That’s when you live life to its fullest. Bert enjoys catamaran-sailing, either a hardcore ‘Rondje Texel’ or on a relaxed Sunday with his daughter on the North Sea.

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Omi, Founder, VIN + OMI

VIN + OMI are award winning pioneers of eco and sustainable fashion since 2004. They were early pioneers of turning salvaged ocean plastic into textiles and have developed numerous social interaction projects linked to textile development and fashion innovation. They have collaborated and worked with a large range of public organisations and figures including Prince Charles, Debbie Harry and Michelle Obama. They hold 2 fashion shows annually during London Fashion Week, but purposely outside of the London Fashion Week schedule. Each show receives global press recognition. They have a multi-faceted business that also includes consultation.

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Ryan Mario Yasin, CEO & Founder, PETIT PLI

Ryan Mario Yasin is CEO and Founder of wearable technology company Petit Pli; and 2020 Forbes 30under30 lister. Petit Pli engineers clothes that grow with children. Petit Pli’s patent-pending technology enables garments to grow bi-directionally to custom-fit children aged 9 months - 4 years. While a student, Ryan experienced first hand how his nephew’s speedy growth translated to a huge amount of garment waste. The experience signalled an opportunity for innovation in the garment industry, currently the world’s second largest polluter, for the benefit of humanity. To realise Petit Pli’s technology, Ryan set out to understand the needs of parents, children, retailers to create a novel design that leveraged his aeronautical engineering research in deployable satellite structures at Imperial College London.

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Gus Bartholomew, CEO & Co-Founder, SUPPLYCOMPASS

Gus is responsible for driving sustainable growth across the business. He believes that the best route to creating seismic change within the global fashion manufacturing industry is to find virtuous loops that drive improvements for people, planet and profit. With a background in civil engineering and large scale project management, he is well versed at bringing structure and process to complex projects. Having spent the first years of the business visiting over 200 factories, his core interest lies in understanding both brands and manufacturers challenges and helping them to work together more effectively.

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Event MC:

Shane White, Managing Director, FUTR GROUP

Shane is Managing Director of FUTR and has been with the company almost since its inception 5 years ago. With 15+ years of experience working in events, Shane’s expertise lies in management, production, editorial content and establishing genuine and critical relationships with industry trailblazers. Shane has worked at internationally renowned companies such as the Financial Times and Bloomberg, as well as distinguished conference organisers like Clarion Events, FC Business Intelligence and CWC Group. Shane has been fortunate to work alongside some of the world’s most influential business figures including Michael Bloomberg, Nobuo Tanaka, Mohammed Barkindo and Laurence Fink. His projects based in Europe, America, Middle East, Asia and Africa have focussed on various industries like energy, retail, pharmaceuticals, finance, healthcare, technology, media, real estate, infrastructure and innovation. Shane earned a Bachelor’s degree in event management from Sheffield Hallam University in the UK and still spends time mentoring Master’s students in the field. 

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