Agenda
2025 Agenda
FUTR ASIA 21 NOVEMBER 2025
SANDS EXPO AND CONVENTION CENTRE
9:15AM
FUTR GROUP OPENING
WELCOME ADDRESS & PLENARY
9:20AM
PLENARY STAGE: The Next-Gen Asian Consumer
Identity, Influence & Immediacy in a Fast-Changing Market
- Understanding the major shifts in consumer expectations: hyper-personalised, lightning-fast, always connected
- The rise of AI shopping assistants, virtual brand reps, and seamless identity-driven commerce
- The growing role of governments and digital platforms in shaping data privacy, security, and consumer trust in Asia
20 MINUTES
9:40AM
Trends in Retail: How Digital Acceleration, E-commerce Adoption, and
the Interdependence between Emerging and Mature Markets are Reshaping Business Strategies in Asia
This session will explore how digital acceleration, and the rapid adoption of e-commerce are fundamentally reshaping retail models, customer engagement, and speed-to-market strategies across Asia’s diverse economies. It will delve into the evolving relationship between emerging and mature markets, examining how innovation, consumer expectations, and inter-market dependencies are influencing business strategy and regional retail ecosystems. The keynote will focus on how to adapt and thrive amid technological transformation, rising cross-border competition, and shifting consumer behaviours.
20 MINUTES
10:00am
NETWORKING BREAK & 1-2-1 MEETINGS
10:40AM
The Asian Decade: Future of Consumption and Culture
- Asia as the epicenter of global growth, youth culture and digital innovation
- How demographic shifts, digital infrastructure and rising creators will redefine global commerce
- Geopolitics, regional alliances and their brand implications
Aseem Puri, Digital CEO, Unilever International
20 MINUTES
11:00AM
Omnichannel is Not Optional: Building Seamless, Agile & Scalable Retail Ecosystems
- How retailers are redesigning stores, apps, and logistics for fluid channel switching
- Omnichannel KPIs: What success looks like in Asia’s diverse retail markets
- Enabling consistency in identity, payment, rewards and fulfilment across all touchpoints
- Case studies from fashion, FMCG, and lifestyle brands leading in omnichannel retail
60 MINUTE PANEL DISCUSSION
12:00pm
NETWORKING LUNCH
STAGE 1: RETAIL REIMAGINED: Technology, Channels & Experiences
STAGE 2: CUSTOMER JOURNEY: Identity, Emotions & Discovery
STAGE 3: BRAND FUTURESs: Influence, Intelligence & Impact
2:00pM
Trends in Retail – Digital Acceleration & Market Interdependence
- Analysing the impact of rapid digital transformation on consumer behaviour, omnichannel strategies, and retail operations across Asia
- Understanding how regional trends influence cross-border commerce, supply chain resilience, and localized innovation
- Tools, technologies, and partnerships driving next-gen retail from AI personalisation and predictive analytics to sustainable, tech-enabled ecosystem
20 MINUTES
Culture Codes: Building Brands that Move at the Speed of Culture
- Tapping into local subcultures across Asia
- Real-time content strategies without losing brand authenticity
20 MINUTES
The New Growth Stack: Branding in an Age of Modular Marketing
- How modern brands are rearchitecting their marketing function for speed, agility, and impact
- Cross-functional pods: merging brand, content, performance and tech
- Technology stack for marketers
20 MINUTE KEYNOTE
2:20pM
The Autonomous Supply Chain: Invisible, Instant, Intelligent
- Predictive logistics powered by AI and IoT
- Decentralized manufacturing and 3D-printed goods on demand
- Impact of climate AI on inventory and transportation planning
20 MINUTES
Cyber-Trust: Security, Ethics and Resilience in the Era of Hyperpersonalisation
- Navigating Asia’s evolving data privacy landscape: digital ID, consent models, and regional regulation shifts
- Building consumer trust through transparent data use, ethical AI, and resilient cybersecurity infrastructure
- Balancing hyperpersonalisation with privacy: where to draw the line between helpful and intrusive
20 MINUTES
From Influence to Infrastructure: Are Creators the Future of Brand Power
- Long-term value creation: equity, IP, co-ownership models
- Managing AI clones, synthetic content and authenticity fatigue
- How creator commerce is reshaping brand ecosystems
20 MINUTES
2:40pm
Phygital 4.0: The Rise of Sentient Stores
- AI-driven in-store personalisation and predictive stocking
- Biometric loyalty: shopping with your face, gestures, or emotions
- Spatial commerce and haptic feedback in retail showrooms
20 MINUTES
Purpose, Profit or Performance: Can You Have All Three?
- Rethinking ESG: What modern consumers expect beyond greenwashing
- Asia’s unique landscape for brand activism and social impact
- Balancing long term brand equity with short term ROI
20 MINUTES
The Future of Personalisation: Hyper-Personalised Marketing with AI
- Moving beyond segmentation to real-time adaptive campaigns
- Personalisation strategies across social, e-commerce and in-store
- Balancing automation with emotional relevance
20 MINUTES
3:00pm
Retail without Borders: Expanding Global Reach with Cross-Border E-Commerce
This session will explore how digital retail is breaking down geographical barriers, enabling brands to expand globally through cross-border e-commerce. As consumer demand for international products rises, and technology simplifies access to foreign markets, retailers of all sizes are now positioned to reach customers far beyond their home country. The discussion will highlight key growth trends and popular product categories shaping the global e-commerce landscape.
40 MINUTE PANEL
Building a Purpose-Driven Brand: Authenticity in an Age of Transparency
- How can brands maintain authenticity while scaling in a global market
- What role does corporate social responsibility (CSR) play in brand loyalty today
- How can brands communicate their values and purpose effectively to today’s informed and demanding consumers
40 MINUTE PANEL
Connecting the Dots in Your Media Strategy
- Aligning channel strategy with funnel stage, region and category
- How brands are balancing Retail Media, Paid Social, Influencer, and DTC
- Tools and frameworks for cross-channel measurement
40 MINUTE PANEL
3:40pm
NETWORKING BREAK & 121 MEETINGS
4:10pm
The Future of Smart Stores: Powered by IoT and 5G
- Exploring how IoT and 5G are transforming physical stores into intelligent, responsive environments
- Understanding how next-gen connectivity enables predictive maintenance, dynamic pricing, and energy optimisation, giving retailers a competitive edge through data-driven decisions
- Practical steps for integrating IoT and 5G technologies
20 MINUTES
Smart Merchandising: How AI is Redefining Product Development in Retail
Retailers are now leveraging AI-powered trend forecasting tools to decode regional consumer behaviour, cultural nuances, and rapidly shifting social trends, enabling them to create highly relevant products tailored to local preferences. This session will explore how artificial intelligence is transforming product development and merchandising strategies across Asia’s dynamic and diverse retail markets.
20 MINUTES
Hyper personalization and Discovery: Emotional Tech
- How is technology used to create a connection with the customer and improve customer experience?
- Looking at use cases of AI to achieve production efficiencies, drive revenue opportunities, and create hyperpersonalized experiences
- Predicting consumer behaviour through the use of AI and machine learning
40 MINUTE PANEL
Brand + Performance: The Growth Equation for Retail Marketers
- Creating synergy between brand-building and conversion campaigns
- Organising teams, KPIs and creative for integrated success
- Performance metrics that matter beyond ROAS
40 MINUTE PANEL
4:50pm
Asia’s Omnichannel Opportunity: Designing Seamless Online-Offline Customer Journeys
- How top retailers are integrating digital channels with brick-and-mortar for true omnichannel retail
- Using data to unify customer identity, behavior, and rewards across platforms
- The rise of phygital loyalty programs and mobile-first clienteling
- Real-world case studies: click & collect, ship from store, QR-based showrooming
- Regional nuances: How consumer behavior differs across SEA, China, India, and Japan
- Technologies enabling real-time visibility
20 MINUTE PANEL
Jaren Loy, Head of Digital Growth, Fairprice Group
Post Purpose Branding: What Comes After the ESG Buzz
- How to move from storytelling to proof of impact
- Purpose washing vs bold brand activism
- Is sustainability still a differentiator or just a compliance requirement
40 MINUTE PANEL
OR
Shapeshifting Habits in a Multi-Reality World
- Navigating fragmented attention across IRL, online, and immersive worlds
- Context switching, brand loyalty fatigue and impulse driven decision making
- What fluid identity means for targeting and product relevance
40 MINUTE PANEL
Building Campaigns in the Age of Fragmented Attention
- Designing full-funnel storytelling across short-form, livestream, and branded content
- Insights-led media planning for attention-starved audiences
- Building creative consistency across platforms
40 MINUTES
5:30PM
END OF DAY
Agenda is correct at the time of publishing; updates may follow.
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