FUTR Europe
FUTR Europe is a one-day powerhouse gathering of visionary leaders from brands, retailers, agencies, and technology disruptors.
Fresh off our latest edition held on 25 April 2025 at Convene London, FUTR Europe continues to deliver future-focused conversations, meaningful connections, and real business impact.
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FUTR Europe 2025 Highlights
Experience the best of FUTR Europe 2025!
Fresh off our latest edition held on 25 April 2025 at Convene London, FUTR Europe continues to deliver future-focused conversations, meaningful connections, and real business impact.
2025 Agenda
STAGE 1: CUSTOMER EXPERIENCE
#retail / #omnichannel / #ecommerce
From Wonky Fruit to Retail Wins: How Startups Can Break Into New Markets
In this talk, Giuseppe Baidoo, Founder of Gusto Snacks, will share how he turned an idea to save unwanted fruit into a snack brand now sold in Selfridges, WHSmith, and offices across the UK, while preparing to launch in leading high street retailers.
Giuseppe will explain the steps he took to grow the business with little money, how he got the attention of big retailers, and why telling your story in the right way really matters. He’ll also talk about the lessons he’s learned from selling in new markets and building a strong community of customers.
What you’ll learn:
– How small brands can get noticed by big retailers
– Tips for growing a loyal customer base
– What to think about when selling in new countries
– Why direct-to-consumer sales are so important
– How to turn your mission into a strong business
This session is for anyone building a brand and looking for real, practical advice on how to grow with purpose.
Giuseppe Baidoo, CEO, GUSTO SNACKS
20 MINUTE KEYNOTE
STAGE 2: CUSTOMER CONNECTIONS
branding / #content / #socialcommerce
Do Less & Achieve More: Bringing Focus & Agility to Marketing
A full-scale tech stack transformation may not be feasible this year — often due to the challenge of securing organizational buy-in. Instead, consider addressing immediate needs with targeted solutions.
This session will explore how leveraging real-time data and adopting agile methodologies can significantly enhance marketing effectiveness. Look at how a focused approach on the right initiatives can streamline operations and deliver measurable results — including doubling your ROAS after campaign deployment.
Aaron Smedley, Chief Digital & Marketing Officer, LE CHAMEAU
20 MINUTE KEYNOTE
STAGE 3: CUSTOMER INSIGHTS
adtech / #martech / #customerjourney
Winning at Digital Commerce
This session will deep dive into how Digital Commerce is evolving to become consumer’s new forefront and going way beyond just shopping.
We will also deep dive in some of the quick wins in digital commerce and how AI and Automation will make it simpler to execute at scale.
We will also do blue sky thinking of what will Digital Comerce evolve to in near future.
Swagat Choudhury, Global Digital Commerce Director, MARS WRIGLEY
20 MINUTE KEYNOTE
2025 speakers
Penny Brook
CMO
The Body Shop
Jad Freiha
Head of Analytics & Insights
Sweaty Betty
Andre Filomeno
SVP of Customer and Digital
Flying Tiger Copenhagen
Aurora Loader
Director, Strategic Planning
Tinuiti
Paige Anthony
Senior Social Media Manager
Anthropologie Europe
Claire Hennah
Beauty & Wellbeing Chief Customer
Officer & Digital Commerce Officer
Unilever
2025 Partners
Event Highlights
Hear it directly from the FUTR Community
Thrilled to be joining industry leaders and attendees at FUTR and to see another great selection of topics and panels.
I’m really looking forward to joining FUTR to share experiences and knowledge with key industry leaders.
It was my third year attending FUTR Europe and it didn’t disappoint!
Uncertainty and change continue to be the only certainties in retail and ecommerce – FUTR offers an excellent opportunity to explore the future together.
FUTR is an interesting place to be because you always learn something by listening to other businesses, particularly an enthusiastic startup… One of the things that I think is definitely true in the digital world is you can steal ideas from anybody!
It was a brilliant summit where industry leaders converged for a day of fresh thinking and innovative discussions, delving into the ever-evolving landscape of retail, marketing, and commerce.
From engaging panel discussions to insightful keynotes, every moment was filled with inspiration and knowledge. It was amazing being in the presence of industry leaders and experts, exchanging ideas and experiences that will shape the future.
