Victoria House, London
13th - 14th April 2016




It's all about the Taste, No Sugar.

Pepsi Max, a zero-calorie and sugar-free drink, is one of the world's favourite drinks and enjoyed by millions every day.

With the rise of the on-demand millennial generation, the creative technologies and platforms born out of the global start-up community and the pace of innovation all around us, PepsiCo and FUTR have partnered together to go on a search for the most millennial marketing and retail ideas in the marketplace. You could see yours or your company's winning ideas getting the opportunity to be activated.


Online applications have now closed, but you can still apply by taking part at the Innovathon on April 8th and 9th in London. This Innovathon is open to the entire Rise Community, start-ups, entrepreneurs and Undergraduate students, Masters students, MBA/Exec MBA students and recent Alumni students from all UK-based universities and business schools, click here to sign up for the event.


Innovathon - 8th April, 6pm to 9pm & 9th April, 9am to 5pm

Live Pitch Event - 14th April, 5.30pm to 7pm Hall 1 (Key Note Stage)

1. The promoter of this competition is PepsiCo Inc. whose registered office is at 1600 Arlington Business Park, Theale, Reading RG7 4SA referred to as "PepsiCo" and Millennial 20 20 Limited whose registered office is at 4th Floor, 104 Oxford Street, London, W1D 1LP referred to as "FUTR".

2. The Competition is open to businesses, industry professionals, students and non-industry individuals, keen to showcase their offering or ideas to our panel of judges and the audience of Millennial 20 20.

3. There is no entry fee and no purchase necessary to enter this Competition.

4. The closing date for the Competition shall be 23:59 GMT on April 1st 2016. After the Closing Date, no further entries to the Competition will be valid.

5. Neither PepsiCo, FUTR Ltd nor its partners shall be liable for entries not received, for whatever reason including technical failures.

6. Entry requirements for the Competition are set out here.

7. PepsiCo reserves the right to cancel or amend the Competition and the terms and conditions without notice. Any changes to the Competition will be notified to entrants as soon as possible by PepsiCo and FUTR.

8. PepsiCo and FUTR are not responsible for inaccurate prize details supplied to any entrant by any third party connected with this Competition.

9. No cash alternative to the prize will be offered.

10. PepsiCo and FUTR's decisions in respect of all matters to do with the Competition will be final and no correspondence will be entered in to.

11. By submitting the entry to the Competition, the entrant warrants that he/she gives PepsiCo the full rights in all the material submitted, and grants PepsiCo a paid-up, non-exclusive, non-transferable, irrevocable, perpetual license in respect of all material to use the materials for any purpose connected with the Competition.

12. Through its partnership with PepsiCo, FUTR reserve the right to access all data submitted by way of the application.

13. PepsiCo reserves the right to accept or reject any entry at its sole discretion.

14. To the full extent permitted by law, PepsiCo and FUTR shall not be liable whether in contract, tort (including negligence or omission) or otherwise for any injury, damages, expenses or loss whatsoever (including but not limited to special, indirect incidental punitive or consequential damage) to persons or property reason in connection with participation in the Competition or arrangements for supply, or the use of ideas after the competition.

15. Except for any liability that cannot be excluded by law, the Entrant indemnifies PepsiCo and FUTR (including its employees against all liability for any personal injury or any loss or damage (including loss of opportunity) whether direct, indirect, special or consequential, arising in any way from the Competition, including for materials submitted to the Competition.

16. The Competition and these terms and conditions will be governed by English law and any disputes will be subject to the exclusive jurisdiction of the courts of England.

17. The winner agrees to the use of his/her name and material in any publicity material. Any personal data relating to the winner or any other entrants will be used solely in accordance with current UK data protection legislation and will not be disclosed to a third party without the entrant's prior consent.

18. Entry into the Competition will be deemed as acceptance of these terms and conditions.

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The FUTR is here. M20/20 expands into FUtureTRends; the year-round conversation on the future of consumer-facing commerce.

In 2015 we created our vision for a new type of event. Millennial 20/20 was disruptive, both in terms of format and content. We were quick to identify the rapidly-changing consumer landscape driven by the digitally-savvy, mobile-first, tech-native millennial generation. Our vision was to bring together brands and retailers with the latest solutions and innovations able to meet these needs and transform each part of the customer journey.

After our successful launch in London, demand from our community took us all over the world, hosting summits in Singapore, New York and Sydney in just 18 months.

Over this time, we witnessed multiple trends, technologies, innovations and business models that held the potential to disrupt the way brands and retailers operate. It became apparent that these changes were moving at a much faster pace than we ever imagined. While still driven by empowered consumers, we identified trends that were in the near-future that we wanted to bring to life through our events.

FUTR is our own evolution. FUTR is actively engaged in next-generation commerce. FUTR is the must-attend event to identify what’s next.

The FUTR is here.

This isn’t just a conference and exhibition. FUTR is an authentic global community for those who want to stay at the cutting-edge of insights, technology and solutions. The move to FUTR is not only a change of name, but a new commitment to year-round conversation for analysis and insight-sharing. A watering hole for the future-focused leaders who want to see “what’s next”, understand how to bridge ‘the gap between now and next’, while carrying forward authentic values with no baggage. FUTR is both cross-industry and global. We strive to find the lessons from across the globe to inspire and mobilise leaders as they seek to connect with today’s consumer.

M20/20 was the launch pad for us to understand this space; to listen and learn what leaders and innovators really want. FUTR is the next chapter.

Whether it’s accessing brand-new content at one of our summits, attending insightful roundtables and workshops, or gaining knowledge from our newly-launched research platform FUTR Insights; we want you to be part of FUTR for all Future Trends.

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