FUTR Asia 2018 Highlights

Brunch: What a Successful Ecommerce Strategy Looks Like for the Rising Centennial Generation

24th October, 10.30am to 11.30am - Dentsu Aegis Network Stand C01

Ecommerce is projected to grow to US$32billion in Southeast Asia by 2020, and Centennials are primed to become the next growth engine for ecommerce businesses. Typically born between 1995 to 2005, Centennials are the first of generations born into a digital era, presenting a new set of challenges to marketers looking to win them over. But are they really different in the way they think, shop and make decisions?

Dentsu Aegis Network’s latest whitepaper in collaboration with Econsultancy, dives deep into understanding this incoming next billion shoppers revealing their opinions about ecommerce – what they expect, their buying behaviours and more. Hear from key thought leaders from Dentsu Aegis Network and other industry leaders, as we answer these questions and more in our roundtable session. Discover priceless insights that ecommerce platforms and brands need to know to engage consumers of the future.

Private Lunch: Transform shopper experience with unified commerce

24th October, 12.30pm to 13.30pm - FUTR Backstage

Shopping, as we know it, is changing fast. Technology enables consumers to browse and purchase from the comfort of their homes or with the convenience of a mobile device. With shopper engagement channels multiplying, which channels should retailers focus on and how can brands utilize their presence online and offline to create a seamless, consistent experience for customers?

At this private luncheon, Adyen tackles this topic in an insightful discussion with like-minded industry leaders. The conversation will touch on how retailers can boost customer loyalty by utilizing richer payments data and shopper insights from offline and online channels to create personalised shopping experiences for repeat customers. Adyen will also discuss payment methods like WeChat Pay that can prove crucial to a frictionless check out experience.

This exclusive lunch is hosted by Adyen, the payments platform of choice for many of the world's leading companies, including Facebook, Uber, Spotify, Cathay Pacific, Grab, Klook, Lorna Jane, Freelancer.com, Kogan.com and Showpo.

Zendesk Roundtable Discussion — Be The Company Your Customers Want You To Be

24th October, 14.00pm to 15.00pm - FUTR Backstage

Consumers today are increasingly distracted, and the need to contact customer service is seen as simply another disruption to their day. With the emergence of new technologies, like Zendesk, delivering a seamless customer experience is now a reality. Furthermore, they expect to be able to access multiple channels and a higher level of personalisation as the norm, and not the exception. We will be discussing:

  • What are companies doing to bring omnichannel experiences to life, and how is this approach helping build trust and loyalty?
  • What role does AI and machine learning play in self-service? Is this just another hurdle for consumers to access the service they are looking for?
  • What companies are setting the benchmark for CX?

Workshop: Next-Gen CX is actually within your grasp today

24th October, 15.20pm to 16.20pm - Room 301

Bringing in ‘bleeding edge’ customer experience should not and does not have to be done as an expensive siloed project. We will talk about and demonstrate how technologies such as voice, VR and AR can fit into your CX strategy and program within realistic timeframes and budgets. Join us for an interactive session and look at why you should not be scared of embracing CX beyond the web browser. Workshop leader: Tony Peters, Regional Digital Experience Lead, Greater Asia, Sitecore

Private Breakfast: The Future of Brand Commerce in APAC

25th October, 8.00am to 09.30am - FUTR Backstage

The Asian market is made up of an increasing number of affluent consumers and is hugely attractive to brands. Within the next five years, up to 40 percent of total growth in consumer goods and services will come from just five countries in Asia (China, Thailand, Indonesia, India and Singapore).

Across APAC, digital is transforming the entire consumer journey, giving consumers more choice, more insights and more power. How do brands of today move in pace with this explosive growth, and harness new digital technologies and connected devices to resonate with the highly evolved consumer?

Discussion Points

  • What is the primary objective of brands going online today - awareness or conversion?
  • Which online channel and marketing tech, namely display, video, influencer marketing, AI and voice, do brands focus on to drive sales and customer experience?
  • Should online marketplaces like Lazada and Shopee be perceived as partners or as competitors of brands.com?
  • How do they brands measure success for their online marketing investments?

Brand Expedia Think-Tank Roundtable: Transforming Travel Through the Power of Technology

25th October, 10.00am to 11.15am - FUTR Backstage

How can innovation and technology change the way people plan, search, book and experience travel.

The travel industry, like many others, is experiencing new, innovative technological changes all the time. For example, it is predicted that by 2020, in line with the rise in global smartphone ownership, 70% of all travel bookings will be made via mobile (PhocusWright 2018 Data). There is also huge opportunities with the likes of AI, IoT and other emerging technologies. This closed-door roundtable will bring together the region’s leading think tanks representing organisations from the travel and public sector industry to address challenges and opportunities that could “revolutionize travel through the power of technology”. Where and what is the next area for disruption? How can technology transform, propel and grow the online travel industry? Are we equipped with the right Technology Skills for Data Science and User Research?

#TwitterPowerLunch: The Power of Purpose

25th October, 12.30pm to 14.00pm - FUTR Backstage

Today’s consumers want brands that stand for something. In a global study done by Havas, more than 75% of consumers expect brands to make a contribution to their wellbeing and quality of life.

In this exclusive, invite-only lunch hosted by senior Twitter executives, business and marketing leaders will come together and discuss the growing need for meaningful brands and how to deliver your brand purpose in an authentic way.

Speaker and VIP Party

24th October, 18.20pm to 20.00pm - Fish Pool at The NCO Club

This October, FUTR with partner Campfire is holding their annual Speaker and VIP party at Fish Pool, a caviar, oyster and champagne bar in esteemed collaboration with Louis Roederer. Fish Pool is located in The NCO Club, a new entertainment and lifestyle destination located with the South Beach precinct.

The event is proudly sponsored and hosted by The NCO Club and JW Marriott Singapore South Beach.

The FUTR Innovation Awards

25th October, 5.00pm - FUTR Brands

Is your company adapting to cater to the next generation of consumers? The FUTR Awards have been launched to recognise excellence in the market, to acknowledge those embracing the evolving commerce landscape and building new brands, solutions, campaigns, technologies or platforms that are enabling change. The prize-giving ceremony will take place at the end of Day 2 so join us for the Innovation Awards

Please see here for information.

Entries close 21st September 2018.

The FUTR Curated Exhibition

24th & 25th October - Suntec

Take your time walking through the world class venue Suntec to experience our interactive and immersive exhibition. 50+ companies will be showcasing their latest platforms, solutions and innovations in each area of the FUTR programme of content. You’ll be guaranteed to leave with new ideas and fresh contacts, to transform the way you do business.

See full list here

FUTR Closing Party

25th October, 5.20pm to 8.00pm - Suntec


The Closing Party is a FUTR tradition, where we invite everyone to join us to celebrate the end of another summit!

This year we will be taking over Suntec. Treat yourself with an opportunity to relax and unwind after a busy two days, with cocktails, canapés and live music.