The Future of Brands and Retailers: Commerce Marketing

26th October, 8.30am - M20/20 Backstage

The retail landscape is seeing dynamic consolidation of marketplaces with giants like Alibaba acquiring strong online retailers like Lazada to strengthen their market penetration into Southeast Asia. Alongside, big international giants like Amazon is setting foot into APAC including Singapore and Australia.

Brands and retailers who set themselves apart from the continual industry disruption and change are able to level the playing field by leveraging on technology to shape customers’ experience. In the current landscape, it is not simply the ability to stay abreast of customers’ expectation, but to also dynamically personalize prediction that speaks your customers which would ultimately retain strong share of voice with your consumers.

The executive roundtable moderated by Dave Lim and hosted by Alban Villani, Criteo’s General Manager of SEA, Hong Kong and Taiwan, is a platform for leading brands and retailers to share their aspired technological needs and challenges. In this discussion, the leaders will discuss the future of technology and an ecosystem that can shape a vibrant future for retailers and brands.

Private Lunch: Data Driven Customer Experience Management

26th October, 12.00pm to 2.00pm - M20/20 Backstage

In this fourth industrial revolution, cloud, mobile, social, AI are creating opportunities for organizations to connect to their customers in a whole new way. Customer needs, wants, desires — this is the most important thing, and the data is increasingly available to all of us to give customers exactly what they want, whenever they want it. Everything else is secondary.

Join Vivek Vaidya, CTO, Marketing Cloud, Salesforce for an intimate, thought-provoking discussion on how organizations can:

  • Understand more about their customers than ever before and reach them anywhere on the web, across any device or channel, meeting customers where they spend their time.
  • Reaches more than 3.5B devices across the web to move beyond their known customers, to reach and optimize interactions with unknown customers.

Executive Roundtable: Scaling your Business with Social Media

25th October, 3.30pm to 5.00pm - M20/20 Backstage

How can social media be scaled across an organisation to connect with customers and drive the bottom line? Join Hootsuite and fellow marketing and business leaders in a conversation on how social media empowers organisations to connect with customers, build stronger relationships and fuel business growth.

This executive high tea session is hosted by Hootsuite, the most widely used social media management platform, used by over 15 million people around the globe and trusted by more than 800 of the Fortune 1000.

Topics of discussion:

  • How can social media positively impact the bottomline?
  • Scale social media across the organisation through social marketing, social selling, social customer service and employee advocacy.
  • For organisations investing in social, how do you measure ROI?

Private Lunch: Captivating Your Connected Customers

25th October, 1.00pm to 2.00pm - M20/20 Backstage

Is social the next step for commerce as customers are increasingly mobile and connected? How can unified commerce captivate your audience and boost your global business?

Join Adyen along with fellow brands and retailers, in our discussion over lunch, covering topics including: Unified commerce, richer data and shopper insights; Importance of payments in your business strategy; Enabling popular payment methods like WeChat Pay.

This exclusive lunch session is hosted by Adyen, the payments platform of choice for the world’s leading companies including Facebook, Uber, Netflix, Spotify, Mango, Etsy, Grab, Redmart, Fave, Ofo and Sephora.

A Vision of Marketing of Tomorrow and a Plan for Today

25th & 26th October – G1, Level 3

Marketing Automation and Artificial Intelligence have the potential to change consumer behaviour and disrupt entire industries. Hear from Facebook during their morning keynote on Day 1 and conference session on Day 2 to hear how your business can discover new sources of growth by adapting to changing consumer habits and design frictionless consumer experiences.

You can also visit Facebook in their showcase space on Level 3. Order a coffee via their bot and learn more about product, creative and measurement best practices you can implement today!

Unilever Foundry LEVEL3

25th & 26th October – Basement Level

A unique coworking and events space connected to Unilever’s regional headquarters at Mapletree Business City, Singapore, LEVEL3 brings together entrepreneurs, startups and other ecosystems to drive innovation and partnerships that deliver meaningful business impact. At FUTR the Level3 Lounge will provide space for networking, meetings and house information about the Foundry30 Start-Ups 2017. Located next to the Foundry30 SEAA Start-Up Street there will be opportunity to speak with the Unilever delegation at FUTR and discuss opportunities for you and your company at Level3.

Foundry30 Startup Street

25th & 26th October – Basement Level

At FUTR, Unilever Foundry will unveil the Foundry30 SEAA, the newest addition to the global Foundry community. The Foundry30 SEAA will comprise the best, brightest and most ambitious startups from South-East Asia and Australasia. Visitors to FUTR can connect with the Foundry30 SEAA on Start-Up Street, which will bring together the future of retail; media; branding and content; data; personalisation; and sustainability and social impact enterprises.

Meet Salesforce Einstein, AI for everyone

25th & 26th October – G5, Level 3

Connecting with your customers in a whole new way! Artificial intelligence (AI) is a game changer that’s transforming the very foundation of how we live and work. So we built AI right into the Salesforce platform. With Salesforce Einstein, everyone in any role and industry can use AI to be his or her best. Learn how Einstein help companies deliver better customer experiences today.

Visit Salesforce's lounge on Level 3 to discover how you can connect with your customers in a whole new way. Grab a free healthy juice and take part in a short body pump class to get you re-energized for more learning!

Feeding the Future

25th & 26th October – Level 3

Is lab made meat a digestible and sustainable solution?

Animal agriculture is one of the most unsustainable industries on our planet today. Without a radical technological shift, feeding demand will be hard, if not impossible to achieve. At FUTR, The Economist will bring this issue to life by providing an unforgettable experience. You will have a chance to taste the future by trying man-made meat tacos complemented by content from The Economist regarding this growing trend. During the experience, you will learn that this sustainable version of meat can taste, feel, look and in some cases bleed like meat while having a much lower environmental impact. We hope you will walk away with a fresh perspective on the revolutionizing way we may eat in the future.

All visitors will be offered an exclusive subscription offer to The Economist including a free book, Megachange 2050.

Speaker & VIP Party, Sponsored by Braintree

25th October, 5.45pm to 7.00pm - Basement Level


On behalf of our sponsors Braintree, we would like to invite each of our speakers to an exclusive reception at the end of the first day at M20/20.

Take up the chance to network with other speakers and partners, and enjoy drinks and canapes whilst being emerged in the beautiful setting of the Future World exhibition.

The FUTR Ones-to-Watch Awards

25th October, 5.00pm - Keynotes - Solutions Stage, Basement Level

Is your company adapting to cater to the next generation of consumers? The MOWA have been launched to recognise excellence in the market, to acknowledge those embracing the evolving commerce landscape and building new brands, solutions, campaigns, technologies or platforms that are enabling change. The prize-giving ceremony will take place at the end of Day 1 so join us for the very first MOWA!

Please see here for information.

Entries are now closed.

Accenture Consumer Tech Awards

26th October, 4.30pm to 5.30pm - Basement Level

Entries are now closed.

The Accenture ConsumerTech Awards recognize and reward early-stage innovators that are pushing the boundaries to better engage with the millennial consumer in the Automotive, Consumer Goods & Services, Retail and Travel industries.

The awards are part of a continuing series that appear at FUTR Summits, where Accenture is the title sponsor.

With the explosion of new technologies emerging across consumer industries, the awards recognize excellence in customer experience and personalization, and innovative ways to increase sales revenue, improve product sourcing and delivery or enable a more digital workforce. Further information here.

Experiential Marketing with Augmented Reality

25th & 26th October - G4 Level 3

Blippar harnesses image recognition, augmented reality and computer vision technology to bring the physical world to life through smart devices. With the Blippar app, you can interact with consumers through everyday objects to enhance brand communications and utility with digital experience, called "blipps". We call this Experiential Marketing.

At FUTR Blippar will be demonstrating the applications of experiential marketing, so come and find out how it could be the answer to meeting ALL your marketing objectives.

Let’s Play! Using the Language of Games to Engage Millennials

25th & 26th October - G4 Level 3

Millennials hate ads, but they love games. Ksubaka enables brands and retailers to engage and delight this hard to reach audience using the language of games through remotely managed interactive kiosks "playSpots", deployed in high footfall locations.

Retailers in APAC have already deployed over 8,000 Ksubaka playspots in 130+ cities, creating over 200M moments of joy for shoppers and generating unique shopper insights through the real-time data visualization tools Ksubaka platform provides.

Visit Ksubaka on Level 3 to experience for yourself some of these powerful interactive brand experiences created for Coke, Dove, Oreo, Head & Shoulders, Skittles, Milka and many others.

Re-HUB Retail Tech Hub

25th & 26th October - Gallery G6 Level 3

Re-HUB is an Asia-focused retail tech hub, powered by Sanpei Ventures. A platform for brands and retailers to discover and engage with the most promising technology start-ups applied to retail. A place to learn and discuss about the latest technologies and the future of retail innovation.

Visit Re-HUB innovation hub on Level 3 to explore the technologies and start-ups you should be embracing to innovate in Chinese and Asian markets

Oreo Music Box

25th & 26th October - Level 3

Oreo Music Box is a groundbreaking and immersive online experience where consumers can play with Oreo in a whole new way. Specifically designed to attract millennials, this was an experiential brand campaign designed to deliver a personalized, highly engaging, consumer centric reinvention of an iconic brand like Oreo. It launched in May 2017 in collaboration with e-Commerce partner Alibaba. The campaign attracted 100 million fans within twelve hours, achieved 1500% growth on the social media index and attracted 90% new millennial consumers to the Oreo brand.

The M20/20 Curated Exhibition

25th & 26th October - Basement & Level 3

Take your time walking through the iconic ArtScience museum to experience our interactive and immersive exhibition. Over 50 companies will be showcasing their latest platforms, solutions and innovations in each area of the M20/20 programme of content. You’ll be guaranteed to leave with new ideas and fresh contacts, to transform the way you do business.

New exhibitors this year include: Salesforce, Blippar, Ksubaka, Taboola, Sanpei Ventures and Kantar. See full list here.

M20/20 Closing Party Sponsored by Salesforce

26th October, 5.00pm to 8.00pm - Basement Level


The Closing Party is a M20/20 tradition, where we invite everyone to join us to celebrate the end of another summit!

This year we will be taking over the entire basement level of the museum. Treat yourself with an opportunity to relax and unwind after a busy two days, with cocktails, canapés and live music.

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