FUTR Europe’s 2024 agenda gives you insight into the trends that are defining retail, commerce and marketing today. Your ticket gives you access to plenary sessions, breakout sessions and three in-depth t tracks. To get involved, contact team@futr.global
08.00 BST
09:15 BST
Natalie Nasr, Head of Partnerships, FUTR GROUP
09.30 BST
Opening Keynote
20 years of engaging a customer mindset
Finisterre is a B Corp certified outdoor apparel brand with roots in cold water surf. Based on the cliffs of North Cornwall, they have spent over 20 years obsessing over product quality, whilst talking to a particular customer and the lives they lead. Hear from founder Tom Kay about his lessons along the way and staying relevant for their customers.
Tom Kay, Founder, FINISTERRE
09.50 BST
Keynote
VISA
10.10 BST
Anticipating purchasing behaviours of the conscientious consumer
Gone are the days of the nuclear family and its predictable spending habits. Meet the future consumer: multifarious, scrupulous, and transitory. Aside from generational differences, identity plays a big part in purchasing decisions while global economic and environmental issues furthermore affect customers’ expectations of the brands and retailers they interact with. Consumer loyalty is no longer a given and brands and retailers must work harder AND smarter to keep up with the future consumer. This session will address how brands are anticipating purchasing behaviours, identify ‘sleeping beauties’, and respond to emerging spending habits
40 MIN PANEL DISCUSSION
Amelia Miller, Founder, BOLD BEAN CO
Desi Reuben-Sealey, Senior Manager Head of UX, VICTORINOX
Freddy Macnamara, Founder, CEO, CUVVA
MODERATOR: Marine Pajot, Client Director & CPG Practice Lead, MANIFESTO
10:30 BST
11:10 BST
CHAIR: Kate Nightingale, Chief Behavioural Officer, HUMANISING BRANDS, and Founder, WOMEN OF RETAIL
FIRESIDE CHAT
Sam Hunt, Co-Founder, MOTH
CHAIR: James Hirst, Founder, THE INTELLIGENT BRIEF
KEYNOTE
Why values always win
The biggest challenge facing brands today is standing out in a world of abundant information and inflationary messaging. Building customer relationships based on shared values is vital to a sustainable increase in brand awareness and loyalty.
Simon Wilson, Managing Director Product, Marketing & Communications, DEICHMANN
From legacy to limitless: Unleashing the heart of retail and financial Services with digital, data, and agile
KEYNOTE
In this insightful session, Nuno will guide us through the inspiring journey of N Brown – a venerable retailer and financial services provider with a rich 150-year history. Discover how they gracefully transformed from a catalog-based operator to an agile digital pure-player, propelling their customer engagement, operational efficiency, and revenue streams to new heights.
Through a sharing of experiences, Nuno will shed light on their vision of integrating three pivotal pillars – digital, data, and agile methodologies – to revolutionize traditional retail. Drawing from his broad experience in large corporations and pure-play ventures, he’ll uncover the secrets that unlocked endless opportunities for growth and success.
Nuno Miller, Digital Chief Operating Officer, N BROWN GROUP
11:50 BST
1st Party Data that can help break the silos between ecommerce and retail.
Don’t worry about the data you’re losing, use the data you do have first!
KEYNOTE
We know and are hearing that brands are losing data and attribution models are not fit for purpose. Here’s the thing, attribution models were never fit for purpose. We’ll be discussing how above the line channels have not been held to the same scrutiny as digital channels and how data should be fuelling your growth and many 1st party data points are underutilised.
1st party data should be at the forefront of the business…
– Media Mix Model & Reporting – Are you including store performance?
– CRM & Email Personalisation – why do so many brands neglect this opportunity?
– Media Targeting – are we targeting the right audience to maximise lifetime value?
– Customers feedback can influence operations – staff training, hygiene, opening hours etc.?
Mike Fantis, VP Managing Partner, DAC
From heritage brand to social sensation: Mulberry's evolution in social media with Dash Hudson.
KEYNOTE
Join Heather Matthews for an enlightening journey into Mulberry’s strategic use of Dash Hudson to dominate the digital realm. This session will unfold the layers of how a heritage brand like Mulberry innovatively engages with its audience across various social media platforms to set new benchmarks in the industry.
In this session, you will gain actionable insights to transform your brand’s social media approach, making every campaign more impactful and every connection more meaningful. During this immersive experience, you will explore:
– Campaign Innovation: Delve into the world of Mulberry’s diverse campaigns, discovering how they leverage Dash Hudson to craft compelling content
– Cross-Channel Synergy: Uncover the secrets behind Mulberry’s success in managing a cohesive brand presence, seamlessly integrating Instagram, Pinterest, Facebook, and Twitter to amplify market impact.
– Strategic Insights: Explore how Mulberry leverages Dash Hudson’s insights to make data-backed decisions, gaining a competitive edge in the market.
Ryan Sasaki, Chief Product Officer, DASH HUDSON
Heather Matthews, Global Social Media Manager, MULBERRY
Blending thick and big data intelligence to uncover current realities and future trends: insights from food experiences market
The powerful synergy between ethnographic research and Big Data provides a profound understanding of the food experience market evolving landscape where social innovation catalyzes strategic advantages, responsiveness, sustainable growth, and impactful brand development. This multi-scale approach to food experiences in tourism integrates exemplarity and representativeness offering valuable insights for experience design, communication, development strategies, and foresight.
Leveraging Ethnographic Data: Discover how to employ ethnographic data for insights into social dynamics, cultural appropriation, and emerging consumer innovations in food and tourism.
Multi-Scale Approaches: Explore the benefits of multi-scale approaches for a deeper understanding of prevailing trends in the food experiences market.
Integrating Thick and Big Data: Learn why integrating thick and big data ensures a nuanced understanding of consumer preferences and trends. Managed Foresight for Success: Adopt a managed foresight approach to prevent misinterpretations and identify emerging trends.
20 MIN FIRESIDE CHAT
Jean-Michel Petit, CEO, EATWITH
Laura Arciniegas, PhD., Research and Communication Manager, EATWITH
12.10 BST
Shopping everywhere and all at once: “There is only one channel and that is your customer”
As the growth curve of ecommerce is flattening, and brands and retailers are faced with high return rates, cart abandonment and increasing customer acquisition costs, a convergence of digital and physical retail is taking place to provide shoppers with hybridised, unified customer experiences. A recent survey by Raydiant found 46 per cent of consumers preferred to shop in-store than online, with 90 per cent more likely to return and 65 per cent spending more online thanks to positive offline experiences. Regardless of being primarily net-native, brick and mortar, d2c or wholesale; during these challenging times maximising the value of the omnichannel customer is key to economic profitability and creating a physical touchpoint with your customers is intrinsic to its success. This session investigates this shift to hybrid retail, and we invite you to join the panel in imagining the shop of the future: a technology enabled showroom with an extra layer of human service.
40 MINS PANEL
Iain Finlayson, Estate Director, LIVERPOOL ONE
Anil Patel, Director of Marketing and eCommerce, MODA IN PELLE
Charlotte Todd, Director of Marketing, Ecommerce and Strategy, BRITISH GAS
Alice O’Hagan, Market and Global Partnerships Senior Manager, BODEN
MODERATOR: Desi Reuben-Sealey, Senior Manager Head of UX, VICTORINOX
Tapping into Europe’s booming social commerce market
• Where is influencer marketing currently and where is it headed?
• How to leverage social selling to drive business growth?
• What brands are seeing success with social selling?
• What platforms are seeing most returns in the EMEA market?
• What are the pitfalls of social selling? And what can brands do to avoid them? • Can the panel share their thoughts on how to keep audiences engaged?
Giovanni Pupo, Head of E-Commerce Media – Europe, LIPTON TEAS AND INFUSIONS
Amelia Miller, Founder, BOLD BEAN CO
MODERATOR: Marine Pajot, Client Director & CPG Practice Lead, MANIFESTO
Monetising your digital estate and approaching walled gardens across data sources.
After the phase out of third-party cookies, first party data offer a potential secondary revenue opportunity for brands and retailers and for the seller, ‘the more’ is generally considered to be ‘the better’ but capturing data without deterring your customer and risking them to abandon their purchase is like walking a tightrope. In addition, Retail Media Networks play a big role in driving revenue for brands and retailers and are a linchpin in the future of commerce but with this many platform providers, the universe is fragmented, making it challenging to scale marketing campaigns across multiple touchpoints, regions, and platforms.
40 MINS PANEL
Alice Anson, Digital Media Director (Onsite & Offsite), NECTAR 360
Anna Gill, Global Marketing Analytics Director, MARS
Pedro Cavalcanti, Digital Transformation Director, COLGATE PALMOLIVE
Dean Harris, Head of Member Rewards & Retail Media, CO-OP
MODERATOR: Michael Islip, Founder, GRACE & CO, GREYHAIRWORKS
12:30 BST
Keynote
20 MINUTE PRESENTATION
Available to sponsor
Keynote
KANTAR
Keynote
20 MINUTE PRESENTATION
Available to sponsor
12:50 BST
14:00 BST
Keynote
20 MINS PRESENTATION
Available to sponsor
Keynote
20 MINS PRESENTATION
Jess Dickenson, Managing Director, PRECIS
Keynote
20 MINS FIRESIDE CHAT
DMPG
14:20 BST
Recommerce, resale, rental and repair: Commercialising circular retail models
According to Cross Border Commerce Europe the European recommerce market is predicted to grow by 60% by 2025, to €120bn and Visa’s GlobeScan Research published in 2022 expects recommerce, which includes business models and activities like Resale, Repair, Rental, Refill, Return and Redistribute, to grow 16x faster than traditional retail. The Ellen MacArthur Foundation even values the market at €900bn (Growth Within Report). So how can brands and retailers capitalise on this opportunity? Join this session to learn how to make recommerce business models work for your organization.
4×10 MINS PRESENTATIONS + 30MIN PANEL DISCUSSION / Q&A WITH AUDIENCE
Isabella West, CEO & Founder, HIRESTREET
Katy Medlock, General Manager UK, BACK MARKET
Geri Cupi, CEO/Founder, WINGPAY
Sandrine Zhang Ferron, CEO / Founder, VINTERIOR
TBC, VISA
MODERATOR: Ben Demiri, Co-Chairman, PLATFORM E
Building brand identity whilst cultivating trust in creative campaign creation with AI, collaboration, and innovative content
Short lifespan of digital campaigns, lack of control around brand safety, expensive – these are all reasons why brands and retailers are looking for new and innovative methods to make an impact and build a relationship with their customers. Some brands are buying creative agencies, others are doing exclusive content collaborations with artists or designers to stand out, and some are looking towards Web3 and NFTs and generative AI. Without a doubt technology offers an incredible opportunity for marketeers to meet the demand for cost effective, hyper personalised and fast paced digital marketing campaigns but it also poses a new set of challenges around authenticity, trust and unintended bias – to name but a few.
4×10 MINS PRESENTATIONS + 30MIN PANEL DISCUSSION / Q&A WITH AUDIENCE
Ruth Mann, VP Marketing, SWEATY BETTY
Dom Dwight, Marketing Director, TAYLORS OF HARROGATE
Francois Brugiere, International Marketing Director, HEINZ
Claudia O’Shea, Head of Content, Analytics, KANTAR
Ryan Sasaki, Chief Product Officer, DASH HUDSON
MODERATOR: Matt Swain, Founder, TRIANGLE
Using Tech & AI to build seamless customer journey, CX and loyalty
According to European Fashion Report 2023, a growing proportion of consumers are using their mobile devices for making a purchase and in the developed markets of Central and Western Europe the mobile desktop split is almost half and half (49% to 51%) (April 2023, p17). It is unsurprising therefore that there is a growing rise in the use of Apps which offer brands and retailers the benefits of fostering loyalty through personalisation and more direct communication. In addition, advances in AI and machine learning have the potential to make huge cost savings. It may be in its infancy but customers will soon expect this kind of technology to be the norm and the companies that don’t meet these expectations are at risk of falling behind.
4×10 MINS PRESENTATIONS + 30MIN PANEL DISCUSSION / Q&A WITH AUDIENCE
Mohsen Ghasempour, Group AI Director, KINGFISHER
Marni Allen, CMO, BIONIQ HEALTH TECH SOLUTIONS
Paul Wilkinson, Group Product Manager – Grocery Partners and Hop, DELIVEROO
Patrick Tu, CEO & CO-Founder, DAYTAI
MODERATOR: Jo Causon, CEO, THE INSTITUTE OF CUSTOMER SERVICE
15.30 BST
16.00 BST
20 MIN FIRESIDE CHAT / KEYNOTE
16.20 BST
Closing Plenary - AI: Friend or foe? Unlocking revenue opportunities and managing organisational change
These days every company is a data company and with the advent of AI, every department, every employee, is presented with a choice: to embrace or to resist. AI offers opportunities to identify revenue opportunities, streamline and speed up processes but doing so effectively requires an understanding of how data is involved in their day to day. For example, hyper personalisation requires more content and therefore there is a great demand for content creators. Generative AI can assist in the fast creation of that content but doing so innovatively requires a different skillset. How can organisations leverage it in the right way? And what risks does it present to an organisation? In this interactive closing debate, each panellist will outline in what way AI is being implemented – or mitigated – within their organisations.
3×10 MIN + 20 PANEL DISCUSSION
Aaron Block, Head of Digital Strategy, VIRGIN MEDIA
Kieron Smith, Digital Director, BLACKWELL’s BOOKSELLERS
Speaker TBC, STORYSTREAM
MODERATOR: Paul Armstrong, Founder, TBD GROUP