On the 7th and 8th September 2016, FUTR APAC Summit will bring together start-ups, brands, retailers and corporates, world-class speakers, experiential exhibitors, live immersive showcases and a series of networking opportunities, all exploring the Future of NextGen Commerce.

Unilever Foundry is the global collaboration platform that connects Unilever's 400+ brands and functions with disruptive startups to pioneer the future of marketing. We're looking for 25 start-ups and scale-ups who have developed truly innovative technology to be part of the Unilever Foundry Start-up Street. Winning start-ups will be given a free 1m x 1m demo area within the summit with their own graphics applied and with furniture provided. They will also be given access to exclusive networking with Unilever brand leaders who will be in attendance and the opportunity to meet some of the most innovative game-changers who are shaping the future of next generation commerce.

The selected companies will be chosen by a judging panel, that include Forbes, FUTR and Unilever executives. The application deadline is midnight, 15th August 2016. Successful applicants will be contacted by FUTR. For any questions, please contact unilever@futr.today.

Applications are open to companies in the following five categories:

  • Future of Retail
  • Future of Media
  • Brand & Content Innovation
  • Data, Insights & Personalisation
  • Sustainability & Social Impact Enterprises

APAC Participants:



Bolt Media

Cresco Data

Engage SPARK

Get Craft

IDN Media


Kiip x Cheetah Mobile




Neuro Flash



Popular Chips





Try and Review

Visionaries 777




More Information

7th – 8th September 2016

Entries Close:
15th August 2016

Unilever Foundry Start-up Street

1. Entrants must be start-ups in one of the categories outlined in the application
2. The closing date for entrants will be midnight 15th August 2016.
3. Eligibility of entrants will be determined by reference to the following criteria:

  1. Innovative and clearly differentiated from what's already on the market
  2. Relevant and interesting to the brand & marketing industry
  3. Company incorporation was within the last 5 years
  4. Demonstrate innovation in one of the following five categories:
    1. Future of Retail
    2. Future of Media
    3. Brand & Content Innovation
    4. Data, Insights & Personalisation
    5. Social Impact

4. Entrants must complete the Unilever Foundry Start-up Street application form and confirm that they have accepted these terms and conditions in the form.

5. Prize:

  1. The top twenty-five startups will be selected as winners and will receive a 1m x 1m stand with branded backdrop and furniture within the Start-up Street for the 2 day Summit.
  2. The top twenty-five startups will be required to purchase a minimum of two attendance tickets at a discounted rate of $200 USD or $275 SGD for full 2 day access.
  3. The top twenty-five startups are required to take part in the Unilever Foundry Start-up Street on 7th – 8th September, 2016 at the ArtScience Museum in Singapore.
  4. Winners will be given the opportunity to network with Unilever brands, marketers and other industry leaders.
  5. Winners will be listed and showcased in the FUTR Event Guide.
  6. Winners will be listed in a Unilever Foundry section of the Press Office on-site at FUTR.

6. The top 25 companies will be selected by a panel made up of independent experts, Unilever executives and representatives from FUTR. The panel decision is at its discretion and final and cannot be challenged. The panel also reserve the right to select companies who may not comply with the criteria defined in section 4.

7. The top 25 winning companies will be announced in August 2016 and contacted directly by Unilever Foundry.

8. Entrants must be available to travel to Singapore and attend FUTR on 7th & 8th September 2016 and be able to pay for the costs of their own travel, accommodation as specified in 6d, relevant visas, any passport renewals, insurance and transfers to and from their accommodation and the FUTR Summit.

9. For the avoidance of doubt, Unilever Foundry and FUTR will not be responsible for the costs or expenses of any travel, accommodation, entertainment, insurance or day-to-day expenses incurred by any winner.

10. By accepting these terms and conditions you agree that Unilever Foundry and FUTR may publicise your company and its business on its website and/or any Unilever Foundry and FUTR promotional materials.

11. All entrants must be aged 18 or over.

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