415 Fifth Avenue, New York
1st - 2nd March 2017

Accenture and Amadeus Start-up Street

On March 1st and 2nd, FUTR Summit will bring together over 3,000 start-ups, brands, retailers and corporates, world-class speakers, experiential exhibitors, live immersive showcases and a series of networking opportunities, all exploring the Future of Next Gen Commerce.

The strategic partnership between Accenture and Amadeus is the natural combination of two market leaders for end to end airline solutions and digital thought leadership. By combining these capabilities, Amadeus and Accenture jointly support airlines through the transformation, leading the way to innovation.

Our alliance is looking for 35 start-ups and scale-ups who have developed truly innovative travel technology to be part of the Accenture Amadeus Start-up Street. Winning start-ups will be given a free demo area at the center of the Summit Floor, access to exclusive networking with industry leaders and the opportunity to meet some of the most innovative and influential game-changers who are shaping the future of next generation commerce in aviation and beyond.

Applications are open to companies in the following four categories:

Airline as the next gen retailer:
New, effective ways to inspire and acquire customers.

The unique traveler experience:
New experiences prior to/in/from airport.

Rethinking airline operations:
Traveler centric operations.

Airline reinventing itself:
Potential disruptions that airlines can apply to reinvent the industry.


The selected companies will be chosen by a judging panel, that include FUTR, Accenture and Amadeus executives. The application deadline is midnight, February 3rd 2017. Successful applicants will be contacted by February 6th 2017. For any questions contact

If you're successful, the information and images you give us in your application form will be used to create your exhibition space and the marketing material distributed at the Summit.

March 1st & 2nd, 2017

Entries Close:
February 3rd, 2017

1. Entrants must be start-ups with a focus on one of the categories outlined in the application
2. The closing date for entrants will be midnight 12th February 2017.
3. Eligibility of entrants will be determined by reference to the following criteria:

  1. Innovative and clearly differentiated from what's already on the market
  2. Relevant and interesting to the brand & marketing industry
  3. Company incorporation was within the last 4 years
  4. 4. Entrants must complete the Unilever Foundry Start-up Street application form and confirm that they have accepted these terms and conditions in the form.

    5. Prize:

    1. The top twenty-five startups will be selected as winners and will receive a 1m x 1m stand with branded backdrop and furniture within the Start-up Street for the 2 day Summit.
    2. The top twenty-five startups will be required to purchase a minimum of two attendance tickets at a discounted rate of $350 USD for full 2 day access.
    3. The top twenty-five startups are required to take part in the Start-up Showcase on 1st – 2nd March, 2017 at Center 415 Fifth Avenue, New York.
    4. Winners will be listed and showcased in the FUTR Event Guide.

    6. The top 35 companies will be selected by a panel made up of independent experts, executives and representatives from FUTR. The panel decision is at its discretion and final and cannot be challenged. The panel also reserve the right to select companies who may not comply with the criteria defined in section 4.

    7. The top 35 winning companies will be announced in February 2017 and contacted directly by FUTR.

    8. Entrants must be available to travel to NEw York and attend FUTR on 1st & 2nd March 2017 and be able to pay for the costs of their own travel, accommodation as specified in 6d, relevant visas, any passport renewals, insurance and transfers to and from their accommodation and the FUTR Summit.

    9. For the avoidance of doubt, FUTR will not be responsible for the costs or expenses of any travel, accommodation, entertainment, insurance or day-to-day expenses incurred by any winner.

    10. By accepting these terms and conditions you agree that FUTR may publicise your company and its business on its website and/or any FUTR promotional materials.

    11. All entrants must be aged 18 or over.

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The FUTR is here. M20/20 expands into FUtureTRends; the year-round conversation on the future of consumer-facing commerce.

In 2015 we created our vision for a new type of event. Millennial 20/20 was disruptive, both in terms of format and content. We were quick to identify the rapidly-changing consumer landscape driven by the digitally-savvy, mobile-first, tech-native millennial generation. Our vision was to bring together brands and retailers with the latest solutions and innovations able to meet these needs and transform each part of the customer journey.

After our successful launch in London, demand from our community took us all over the world, hosting summits in Singapore, New York and Sydney in just 18 months.

Over this time, we witnessed multiple trends, technologies, innovations and business models that held the potential to disrupt the way brands and retailers operate. It became apparent that these changes were moving at a much faster pace than we ever imagined. While still driven by empowered consumers, we identified trends that were in the near-future that we wanted to bring to life through our events.

FUTR is our own evolution. FUTR is actively engaged in next-generation commerce. FUTR is the must-attend event to identify what’s next.

The FUTR is here.

This isn’t just a conference and exhibition. FUTR is an authentic global community for those who want to stay at the cutting-edge of insights, technology and solutions. The move to FUTR is not only a change of name, but a new commitment to year-round conversation for analysis and insight-sharing. A watering hole for the future-focused leaders who want to see “what’s next”, understand how to bridge ‘the gap between now and next’, while carrying forward authentic values with no baggage. FUTR is both cross-industry and global. We strive to find the lessons from across the globe to inspire and mobilise leaders as they seek to connect with today’s consumer.

M20/20 was the launch pad for us to understand this space; to listen and learn what leaders and innovators really want. FUTR is the next chapter.

Whether it’s accessing brand-new content at one of our summits, attending insightful roundtables and workshops, or gaining knowledge from our newly-launched research platform FUTR Insights; we want you to be part of FUTR for all Future Trends.

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