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1st - 2nd March 2017

Future Forces
By The Economist

The Story

Is it time to close the high seas to fishing? With more than 80% of the world’s fisheries to capacity or overexploited, is it time for a radical global solution?

The ocean covers nearly three-quarters of the surface area of our planet. As the world’s largest ecosystem, it plays a central role in supporting all life on Earth. It also provides a wide range of services and resources that directly support human health, societies and economies.

But the high seas face a cycle of declining ecosystem health and productivity. Mankind has a joint responsibility to act urgently and decisively to reverse the decline of this immense global commons—and make fishing both fairer and more sustainable.

The Strategy

"Oceans VR: Net positive", an immersive virtual reality experience, makes the case for limiting fishing on the high seas. By taking those that are globally curious inside the argument, we hope to give potential readers a new perspective on this serious issue.

How this related to Economist content
Demand for fish is rising: humans are each consuming 2-kg on average a year, more than ever before. So in parallel with efforts to protect wild stocks, another push is needed: to encourage the development of aquaculture, the controlled farming of fish. In 2014, for the first time, more fish were farmed for human consumption than were caught in the wild; farmed-fish output now outstrips global beef production. Unfortunately, feedstocks are often poor and storage facilities inadequate. By boosting basic research and infrastructure for aquaculture, governments could hasten a welcome trend. Eventually, efficient fish-farming will be the best guardian of stocks on the high seas.

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Future Forces by The Economist:
1st & 2nd March 2017

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The FUTR is here. M20/20 expands into FUtureTRends; the year-round conversation on the future of consumer-facing commerce.

In 2015 we created our vision for a new type of event. Millennial 20/20 was disruptive, both in terms of format and content. We were quick to identify the rapidly-changing consumer landscape driven by the digitally-savvy, mobile-first, tech-native millennial generation. Our vision was to bring together brands and retailers with the latest solutions and innovations able to meet these needs and transform each part of the customer journey.

After our successful launch in London, demand from our community took us all over the world, hosting summits in Singapore, New York and Sydney in just 18 months.

Over this time, we witnessed multiple trends, technologies, innovations and business models that held the potential to disrupt the way brands and retailers operate. It became apparent that these changes were moving at a much faster pace than we ever imagined. While still driven by empowered consumers, we identified trends that were in the near-future that we wanted to bring to life through our events.

FUTR is our own evolution. FUTR is actively engaged in next-generation commerce. FUTR is the must-attend event to identify what’s next.

The FUTR is here.

This isn’t just a conference and exhibition. FUTR is an authentic global community for those who want to stay at the cutting-edge of insights, technology and solutions. The move to FUTR is not only a change of name, but a new commitment to year-round conversation for analysis and insight-sharing. A watering hole for the future-focused leaders who want to see “what’s next”, understand how to bridge ‘the gap between now and next’, while carrying forward authentic values with no baggage. FUTR is both cross-industry and global. We strive to find the lessons from across the globe to inspire and mobilise leaders as they seek to connect with today’s consumer.

M20/20 was the launch pad for us to understand this space; to listen and learn what leaders and innovators really want. FUTR is the next chapter.

Whether it’s accessing brand-new content at one of our summits, attending insightful roundtables and workshops, or gaining knowledge from our newly-launched research platform FUTR Insights; we want you to be part of FUTR for all Future Trends.

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