415 Fifth Avenue, New York
1st - 2nd March 2017

Creating the Living Experience

Imagine walking in the shoes of millennials to understand how today trends influence the experiences they are seeking and the latest disruptive products that appeal them. Furthermore, imagine being able to have a hyper-local assortment that appeals to your consumer based on real-time in-store analytics.

At the "Creating the Living Experience" exhibit by Accenture we explore two millennial personas and follow their consumer journey from expectations and behaviors based on digital and millennial trends through to their in-store experience. We’ll also explore hour concepts from Fjord Livings Services provide opportunities for additional touchpoints in the journey. Fjord, is part of Accenture Interactive.

You'll go beyond standard segmentation to see how using Artificial Intelligence can deliver more accurate predictive behavior clusters driven by our Customer Genome and Clustering Engine capabilities. You’ll then have firsthand experience with their pre-buying interactions through Omni-channel engagements using some of the latest technology and demos.

We've also partnered with The pop-up boutique startup BYREVEAL to show how in-store analytic capabilities can give definitive insights that retailers and consumer goods companies can use create a hyper-localized assortment and enable the salesforce to have richer, deeper conversations in the with consumers. Featured in the pop-up will be disruptive products and startups that appeal to millennials in unique ways. Learn why these products are so appealing to the personas and what insights are fueling their growth. From trends to analytics, you’ll leave with a better understanding of how to optimize products and stores to better appeal to your local consumers and create a compelling experience for millennials.


Creating The Living Experience:
1st - 2nd March 2017

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The FUTR is here. M20/20 expands into FUtureTRends; the year-round conversation on the future of consumer-facing commerce.

In 2015 we created our vision for a new type of event. Millennial 20/20 was disruptive, both in terms of format and content. We were quick to identify the rapidly-changing consumer landscape driven by the digitally-savvy, mobile-first, tech-native millennial generation. Our vision was to bring together brands and retailers with the latest solutions and innovations able to meet these needs and transform each part of the customer journey.

After our successful launch in London, demand from our community took us all over the world, hosting summits in Singapore, New York and Sydney in just 18 months.

Over this time, we witnessed multiple trends, technologies, innovations and business models that held the potential to disrupt the way brands and retailers operate. It became apparent that these changes were moving at a much faster pace than we ever imagined. While still driven by empowered consumers, we identified trends that were in the near-future that we wanted to bring to life through our events.

FUTR is our own evolution. FUTR is actively engaged in next-generation commerce. FUTR is the must-attend event to identify what’s next.

The FUTR is here.

This isn’t just a conference and exhibition. FUTR is an authentic global community for those who want to stay at the cutting-edge of insights, technology and solutions. The move to FUTR is not only a change of name, but a new commitment to year-round conversation for analysis and insight-sharing. A watering hole for the future-focused leaders who want to see “what’s next”, understand how to bridge ‘the gap between now and next’, while carrying forward authentic values with no baggage. FUTR is both cross-industry and global. We strive to find the lessons from across the globe to inspire and mobilise leaders as they seek to connect with today’s consumer.

M20/20 was the launch pad for us to understand this space; to listen and learn what leaders and innovators really want. FUTR is the next chapter.

Whether it’s accessing brand-new content at one of our summits, attending insightful roundtables and workshops, or gaining knowledge from our newly-launched research platform FUTR Insights; we want you to be part of FUTR for all Future Trends.

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