EUROPE SUMMIT 2021
Hybrid Event
20th - 21st May 2021

Europe Agenda

Stage 1
Stage 2
Stage 3
08.50

09.15
09:25 - 09:30 - All Stages

NETWORKING & BREAK
WELCOME DAY 1


09.30
09:30 - 09:50 - Stage 1

RETAIL & OMNICHANNEL
Pandora’s agile formula to rapidly evolve online and in-store experience

PRESENTATION

Pandora began its journey in 1982 as a family-run jewellery shop. Fast forward to today, it is the world's largest jewellery brand that employs 26,000 people with products sold through 7000 points of sale and 16 online stores. Enter the Pandora Digital Hub; you will meet a dedicated group of digital experts who focus on boosting Pandora's digital presence, omnichannel expertise, and data use. Join Jim Cruickshank, Pandora's VP, Digital Development & Retail Tech, as he reveals the cogs behind Pandora's technology and creative hub wheels bringing success.

Pandora, Jim Cruickshank, Vice President of Digital Development & Retail Technology

09.50
09:50 - 10:10 - Stage 1

RETAIL & OMNICHANNEL
Adapt to survive - transforming retail innovations

PRESENTATION


FORTER, .

 
09:30 - 09:50 - Stage 2

MARKETING & INNOVATION
A better tomorrow – old industry, purposeful new marketing

PRESENTATION

British American Tobacco (BAT) is transforming itself from a traditional, tobacco business into a consumer goods company focused on creating better alternatives to smoking for the future – and reducing the health impacts of the business by developing Vapour brands around the world. Elly Criticou is critical to driving that strategy and will speak fluently about the transformation underway at BAT from top level down, brand building, brand awareness and how the company is using marketing, e-commerce and customer insights to drive new category growth.

British American Tobacco, Elly Criticou, Global Category Director, Vapour & Group Head of New Channels, New Categories – BAT

09.50
09:50 - 10:10 - Stage 2

MARKETING & INNOVATION
Content & messaging technology to drive commerce

PRESENTATION


GORGIAS - OMNISEND, .

 
 

10.00
10:10 - 10:50 - Stage 1

RETAIL & OMNICHANNEL
Building online to offline & offline to online success

PANEL

Lightning pivots to meet customers where and how they want to shop has been critical over the last year and it has raised the bar in terms of O2O demands. So how can you plan to get ahead? Exploring the latest & greatest in digital retail stores to the QR codes & loyalty schemes that are making a comeback.

Bravissimo, Julie Austin, Marketing & Digital Director

Gail's Bakery , Romy Miller , Marketing & Commercial Director

Lego, Katharina Sutch, LEGO Group Director Shopper & Omnichannel Activation
Moderated By:
KINDRED PR, Tina Mulqueen, Contributor, FORBES & Marketing Entrepreneur, KINDRED PR

 
10:10 - 10:50 - Stage 2

MARKETING & INNOVATION
The business of navigating mobile & social commerce

PANEL

Mobile commerce has been on the rise for a number of years, and recently has seen shopping options & instant payments now feature on the most popular social apps. Though putting together a successful social strategy is no small task in a crowded marketplace which almost anyone can enter. From managing influencers & content that connects to shopping on live feeds, FUTR presents an A-Z discussion for mobile commerce success!

Herbalife Nutrition, James Sutton, Senior Digital Content & Campaigns Manager - EMEA

Oxfam GB, Flora Noble, Digital Influencer Manager

HAIRFLAIR, Nicolina Simoes, Social Media & Global Community Manager

 
 

10.50
10:50 - 11:20 - All Stages

NETWORKING & BREAK
FUTR DEEPDIVE & 1'2'1 MEETINGS

Structuring your business for scale-up

Menzies, .


11.10
11:20 - 11:40 - Stage 1

CUSTOMER EXPERIENCE & LOYALTY
Customer experience is more important than brand

PRESENTATION

To be successful in the digital era, where brand loyalty is at an all time low, customer experience management is vital. With 50 million customers worldwide, Zurich knows a thing or two about its userbase, but does it think customer experience is more important than brand? Join Head of Customer & Innovation Management Monika Schulze at Zurich to find out & why!

Zurich, Monika Schulze, Head of Customer & Innovation Management

 
11:20 - 11:40 - Stage 2

DATA & CONSUMER INSIGHTS
Man & Machine not Man vs Machine

PRESENTATION

Digital transformation from top to bottom to unlock data's pure potential to benefit effective human creativity & decisions based on insights.

 
 

11.30
11:40 - 12:00 - Stage 1

CUSTOMER EXPERIENCE & LOYALTY
Knowing me knowing you - CX technology to get ahead

PRESENTATION


Feefo, .

 
11:40 - 12:00 - Stage 2

DATA & CONSUMER INSIGHTS
AI technology & insights to drive brand innovation

PRESENTATION


Snowflake, .

 
 

12.00
12:00 - 12:40 - Stage 1

CUSTOMER EXPERIENCE & LOYALTY
What customer centricity now looks like & analyzing the digital (& mobile) heavy customer journey

PANEL

As digital and technology evolve so does the customer journey. By connecting touch points both online and off it helps to recognize how to build scale but how can you deliver the same, if not better, customer experience during unprecedented periods of difficulty? For example what did we learn from Covid-19 to ensure that your brand can remain customer-centric at all times & measure performance?

L’Oréal, Anjelica Shirrefs, Senior Shopper Insights Manager

Volkswagen Group Sverige AB, Carina Ahlberg, Head of Customer Experience

Electrolux, Madeleine Melin, E-retail & Channel Optimization Lead Europe

Hammerson, Kathryn Malloch, Head of Customer Experience
Moderated By:
KINDRED PR, Tina Mulqueen, Contributor, FORBES & Marketing Entrepreneur, KINDRED PR

 
12:00 - 12:40 - Stage 2

DATA & CONSUMER INSIGHTS
Data driven engagement & analytics planning in the post covid era

PANEL

What use is data and insights, without working closely to creative to make the most of it? Discover who your customer is and merge trend spotting with the products or services they need. Not forgetting the important data of online & offline shoppers to make full use of its CRM capacity across your organisation. Data is king and analytics is queen, but managing the two is the joker in the pack.

Moneysupermarket Group, Harvinder Atwal, Chief Data Science Officer

Pizza Hut Digital Ventures, Tristan Burns, Global Head of Analytics
Moderated By:
Automated Creative, Tom Ollerton, Founder & Podcast Host

 
 

12.30
12:40 - 13:30 - All Stages

NETWORKING & BREAK
FUTR DEEPDIVE & 1'2'1 MEETINGS

Get a grip! Customer needs & banking changes. ATOMS VOC (voice of customer) case study

Atom Bank, Michael Sherwood, Head of Customer Experience


13.30
13:30 - 13:50 - Stage 1

BRAND & STRATEGY
The complexities of balancing growth strategy and innovation

PRESENTATION

Growth and innovation remains a messy, complex and vital aspect of business especially through periods of uncertainty. Therefore, TATA & Hult Business School have been working together to build an understanding as well as practical steps that other firms can use. Join Liliana & Daniel as they share these insights for creating efficiencies and optimizing core portfolios, designing of resilient and transition strategies and establishing anti-fragility into future value opportunities.

Tata Global Beverages, Liliana Caimacan, Head of Innovations at Tata Consumer Products

Hult International Business School, Prof Daniel Rukare, Professor of Practice on Innovation and Entrepreneurship

 
13:30 - 13:50 - Stage 2

D2C & GROWTH
The resilience of the D2C model

PRESENTATION

As industries begin to reopen in various parts of Europe, Beauty Pie's CMO Rob Weston talks about the resilience that the D2C model has showed during the pandemic. He will discuss the heightened importance around areas such as loyalty, building a community and working with influencers to keep top of mind with consumers. Expect lots of disrupter marketing tips around innovation goals, personalisation and digital storytelling.

Beauty Pie, Rob Weston, Chief Marketing Officer

 
 

13.50
13:50 - 14:10 - Stage 1

BRAND & STRATEGY
Hyperconnective consumers & connecting with a digital first population through hyperlocal

PRESENTATION


Spirable, .

 
13:50 - 14:10 - Stage 2

D2C & GROWTH
D2C technology to deliver better value


Query Click, .

 
 

14.10
14:10 - 14:50 - Stage 1

BRAND & STRATEGY
The key to winning or emerging stronger in the covid-era

PANEL

For physical retailers the last year has been a whirlwind. Those without a solid e-commerce presence have either had to sink or swim, & to swim has meant transforming much online. A conversation from both sides of the fence from pure plays to physical retailers to see what lessons they can teach.

Lala Berlin GmbH, Livia Lee, Chief Executive Officer

Bluebella, Emily Bendell, Chief Executive Officer

Kurt Geiger, Gareth Rees-John, Chief Digital Officer
Moderated By:
FIENA, .

 
14:10 - 14:50 - Stage 2

D2C & GROWTH
Driving SME & D2C growth success from launch

PANEL

In a very short period of time, the life of a startup can either make it or break. Those digital native D2C brands have some cost advantages over their more physical counterparts but in both cases, they typically need one another. From financing to launch and partnerships to acquisitions, this case study driven session dives into the lessons learned from SME's who have taken big strides in 2020 & 2021 to reach new growth heights when at times the odds were stacked against them.

Beavertown Brewery, Tom Rainsford, Marketing Director

Everpress, Farah Cohen , Chief Operations Officer
Moderated By:
Young Foodies, .

 
 

14.40
14:50 - 15:20 - All Stages

NETWORKING & BREAK
FUTR DEEPDIVE & 1'2'1 MEETINGS

Navigating social shifts with brand purpose

BYBI Beauty , Elsie Rutterford, Co-Founder


15.10
15:20 - 15:40 - Stage 1

E-COMMERCE & M-COMMERCE
The need for speed. Chubb's digital partnerships to push revenue to the next level

PRESENTATION

With over 30,000 employees and assets in excess of $35 billion, Chubb needs little introduction as the world's largest publicly traded property and casualty insurer. Chief Digital Officer, Sean Ringsted, joins FUTR to assess how he sees the changing ecosystem of the retail industry, the growing trend of network integrations and best practices around partnering. In particular, he will deepdive into a case study where Chubb Studio have partnered with Brazil's Nubank - South Americas largest fintech with 34+million customers - to help them enter the insurance market with some mind blowing results & revenue in just under 3 months!

Chubb, Sean Ringsted, Chief Digital Officer

15.40
15:40 - 16:00 - Stage 1

E-COMMERCE & M-COMMERCE
Fufilment & digital supply chain

PRESENTATION


 
15:20 - 15:40 - Stage 2

TECHNOLOGY & DIGITAL
Developing infrastructure & technology to keep up with a rise in digital demand

PRESENTATION

Paul Sims has been at the forefront of managing a rapid rise in customer demand for Halfords products over the last year. As the CTO, his job of getting technology up to scratch to bridge the gap between digital demand and physical experiences was critical when they remained open. The here and now however is not all that technologist look at, its to the future even at these times you need to plan for. Paul dives into the changing model & innovations Halfords are implementing from the convenience of click and collect to managing transactions (in the car park!).

Halfords Group plc, Paul Sims, Chief Technology Officer

15.40
15:40 - 16:00 - Stage 2

TECHNOLOGY & DIGITAL
Voice...the final frontier

PRESENTATION


User Testing, .

 
 

15.50
16:00 - 16:40 - Stage 1

E-COMMERCE & M-COMMERCE
Ain't no stoppin' us now: re-commerce & marketplace growth

PANEL

The continued rise of marketplaces & recommerce seems to have no limits, especially with consumer preferences changing over this last year. Companies have had to navigate the rise of online shoppers to enable their platforms to grow & deliver with many changes along the way. From cross border customers to keeping them satisfied with delivery times and innovations in platform display to multi-payment options, FUTR dives headfirst into the world of re-commerce and marketplaces.

Love Home Swap, Chris Watson, Technology & Marketing Director

StockX, Olivier Van Calster, VP International & GM for Europe

Not On The High Street , Emilie Mouquot, Customer & Growth Director
Moderated By:
BBC World, .

 
16:00 - 16:40 - Stage 2

TECHNOLOGY & DIGITAL
Accelerating the road ahead with tech & innovation

PANEL

Moving with the times is an old age saying but one that is as relevant today as it has ever been. Companies who stand still or miss manage assets, risk loosing market share to more nimble competitors or even worse collapse, like the recent Arcadia Group example. So if you not only want to survive but accelerate your business forward, it takes both technology & innovation to help you get ahead. A discussion amongst the brightest minds to look at how tech, platforms & innovation drives commerce success.

Mars , Amitabh Apte, Digital Technology Director | Pet Nutrition ANZ, Europe & Russia

Wartsila, Jaime Lopez, General Manager, Marketing Operations

DEPOP, Remo Gettini, Chief Technology Officer and Chief Data Officer
Moderated By:
ArabNet, Omar Christidis, Chief Executive Officer & Founder

 
 

16.10

16.30
16:40 - 17:10 - All Stages

NETWORKING & BREAK
FUTR DEEPDIVE & 1'2'1 MEETINGS

Building connected experiences and the power of emotion for loyalty


17.00
17:10 - 18:55 - All Stages

NETWORKING & BREAK
FUTR VIP PARTY



17.30
19:00 - 19:00 - All Stages

NETWORKING & BREAK
END OF DAY 1



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