Europe Agenda

Stage 1
Stage 2
Stage 3
08.50
08:50 - 09:00 - All Stages

Keynotes
WELCOME


09.00
09:00 - 09:15 - All Stages

Keynotes
The fearless & focussed. Creating tomorrow's businesses from those who have actioned transformation in the modern era to enable greatest connection with today's consumer

FIRESIDE CHAT



09.15
09:15 - 09:30 - Stage 1

Keynotes
Technology to supersize business

PRESENTATION


09.30
09:30 - 10:00 - All Stages

Keynotes
Building a future proof marketing ecosystem in 2020 & becoming a customer expert. What would it look like, who would be on it and where can it take us?

PANEL

With technology and innovation developing at such a rapid rate, its imperative to have the right tools as the modern day marketeer at your fingertips (& team!). Finding balance & harnessing between adtech and martech to truly drive value for marketing spend will be key. With the strong entrance of voice into the marketing mix requiring its own strategy, what else is around the corner especially with the advent of 5G? Social media & mobile marketing will be as ever present in 2020 as it has been though what AI-based solutions can help capture, learn, blend and create actionable insights on these channels to convert data into sales conversions? Content marketing and native advertising are areas where past consumer behaviour information can help to make or break a campaign, so how transparent does this need to become? Attend this session to explore what every modern marketeer should be planning & investing for in 2020 and beyond!


10.00
10:00 - 10:50 - All Stages

Networking / Break
FUTR VIP MEETINGS & NETWORKING BREAK



10.50
10:50 - 11:10 - Stage 1

Retail
Going global: putting 'multi' at the core of your business. Multi-language, multi-currency stores for today's global world

PRESENTATION


 
10:50 - 11:10 - Stage 2

Brands
Stand out from the crowd. How do you create your niche? What we can learn from disruptors and how they are transforming the market

PRESENTATION


 
10:50 - 11:10 - Stage 3

Brightest Minds
Breakthrough technologies to make your supply chain heaven not hell!

PRESENTATION


 

11.10
11:10 - 11:30 - Stage 1

Retail
Integration of data, innovation and IT learnings for the future of retail

PRESENTATION


 
11:10 - 11:30 - Stage 2

Brands
The oxymoron of virtual reality: how can technology and artificial intelligence be used to enhance real relationships between brand and consumer?


 
11:20 - 11:30 - Stage 3

Brightest Minds
Innovation, creativity & technology

PRESENTATION


 

11.30
11:30 - 12:00 - Stage 1

Retail
The brick & mortar revolution: How can the highstreet fight back?

Is the growth of online business the only reason that brick and mortar stores are in decline? Are they in decline or are we just seeing a major shift in the industry (people still love physically shopping) and those who have not moved with the times being left behind? Online sales only account for 17% of total retail sales in the UK, so what else is causing the shift & negative headlines of the highstreet? Learn how retailers can counteract their decline with "transient stores"...pop-ups, trade shows, unique events, and introducing experiential elements to traditional stores. How will technology, AI, marketplaces & experience only stores play a role?

 
11:30 - 12:00 - Stage 2

Brands
Harnessing the creative mindset, how to be brave, different and engage the billions in digital

PANEL

What is the use of digital channels, data and insights without creative to make it all tangible & stick? With so much content, how can you capture 'real' moments and make it engaging with an audience? Get your creative juices flowing, to dare is to do.

 
11:30 - 12:00 - Stage 3

Brightest Minds
Strategy & Design in CX. Matching frictionless physical to digital to physical experiences

ROUNDTABLE & WORKSHOPS


 

12.00
12:00 - 12:30 - Stage 1

Retail
Omnichannel retailing and digital transformation intelligence

PANEL

The age of digital transformation is now. Operations in retail is rapidly evolving with the king of disruptors Amazon monopolising the online to offline market, no longer can retail focus on the physical 'buy cheap' and 'sell high' only scenario. Retailers have to focus (and excel) on the digital value chain to truly become updated and customer centric. We take a look at those businesses (in retail and out) who have actioned transformation in the modern era to enable greatest connection with today's consumer, what technology is around the corner and how new partnerships can enhance multichannel retail.

 
12:00 - 12:30 - Stage 2

Brands
Legacy brand reinvention. How do we upgrade & integrate in tomorrow's technology driven world?

PANEL

With technology and innovation developing at such a rapid rate, its imperative to have the right tools at your fingertips (culture & team!). With consumer demands of digital or experiences changing, how can legacy brands keep up in tomorrow's world or mindset? What partnerships can help them gain a competitive edge? How can they upgrade to match customer behaviours?

 
12:00 - 12:10 - Stage 3

Brightest Minds
Innovation, creativity & technology.

BRIGHTEST MINDS


12.10
12:10 - 12:20 - Stage 3

Brightest Minds
Innovation, creativity & technology.

BRIGHTEST MINDS


12.20
12:20 - 12:30 - Stage 3

Brightest Minds
Innovation, creativity & technology.

BRIGHTEST MINDS


 

12.30
12:30 - 13:30 - All Stages

Networking / Break
BACKSTAGE SESSIONS & LUNCH BREAK



13.30
13:30 - 13:50 - Stage 1

Marketing
Turbocharging personalisation: how will technology allow brands to gather and use their marketing data more efficiently...e.g. LIDAR detectors

PRESENTATION


 
13:30 - 13:50 - Stage 2

E-commerce
Becoming a champion in Online-to-Offline

PRESENTATION


 
13:30 - 13:40 - Stage 3

Brightest Minds
Innovation, creativity & technology.

BRIGHTEST MINDS


13.40
13:40 - 13:50 - Stage 3

Brightest Minds
Innovation, creativity & technology.

BRIGHTEST MINDS


 

13.50
13:50 - 14:10 - Stage 1

Marketing
The marketing engine review. What platforms are providing key insights to drive a companies objectives? Extending client loyalty, acquisition, reducing acquisition cost and driving engagement.

PRESENTATION


 
13:50 - 14:10 - Stage 2

E-commerce
End to end product flow & digitisation

PRESENTATION


 
13:50 - 14:10 - Stage 3

Brightest Minds
Innovation, creativity & technology.

BRIGHTEST MINDS


14.00
14:00 - 14:10 - Stage 3

Brightest Minds
Innovation, creativity & technology.

BRIGHTEST MINDS


 

14.10
14:10 - 14:40 - Stage 1

Marketing
Gimme your...data! How to access the important data of online & offline shoppers and make use of its full CRM capacity.

PANEL

Shoppers are more prepared than ever before to give over data for loyalty rewards and fantastic deals e.g. early access to new products, more personalisation...who makes up the key customer demographic? How can marketeers access their data? And how to maximise the opportunity whilst retaining an authentic and trusting relationship with the consumer?

 
14:10 - 14:40 - Stage 2

E-commerce
How can e-commerce become more human and avoid aggressively going “straight for the sale”?

PANEL

Key questions answered for e-commerce excellence. Why do relationships matter? How does this relate to the sales funnel? How much information is too much? What can you do to enhance humanisation in e-commerce? When to develop AI for seamless conversations?

 
14:10 - 14:40 - Stage 3

Brightest Minds
Creating a personal & cost effective social media experience. How do you make it shareable, shoppable & measurable?

ROUNDTABLE & WORKSHOPS

Tired of social? Key is storytelling to engage by creating powerful content. Social is about every day people like you and I, a connection and privilege of conversations. No one wants to be bombarded with advertising, so how do you create a winning strategy to make sure your money is effective? The end goal is to build a brand connection and ultimately a conversion, so how do you best do this? Best tools or ways to measure spend? When you wake up in the morning what makes you follow a brand over a celebrity or latest BFF!

 

14.40
14:40 - 15:10 - Stage 1

Marketing
Connecting with digital consumers through measured channels, content creation & controlled outcomes

PANEL

With today’s digitally savvy consumer, content needs to be measured on channels you can trust be it influencer partnerships, podcasts or via new platforms. Transparency and authenticity are key, without losing the innovation to surprise and delight (especially on major holidays like Valentines, Cyber Mondays). The strong entrance of voice into the marketing mix requires its own strategy but what else is around the corner to connect with digital consumers especially with the advent of 5G? Sustainability's role in driving trust? Attend this session to explore the insights every modern day digital manager should be planning for marketing transformation in 2020 and beyond!

 
14:40 - 15:10 - Stage 2

E-commerce
Re-wiring e-commerce platforms & brands for faster, more efficient and intelligent growth in Europe

PANEL

Join this session as we deep dive into the game changing technology, growth strategies and innovations helping e-commerce brands develop better agility, growth and efficiency with European customers.

 
14:40 - 15:10 - Stage 3

Brightest Minds
Community storytelling: Using the consumer's voice to make your brand more powerful

ROUNDTABLE & WORKSHOPS


 

15.10
15:10 - 15:50 - All Stages

Networking / Break
FUTR VIP MEETINGS & NETWORKING BREAK



15.50
15:50 - 16:10 - Stage 1

CX, Operations & Technology
Building a more advanced and sophisticated customer experience digitally

PRESENTATION

Customer expectation and delivering on a brand promise for loyalty & retention. Analysing each touchpoint in a customer’s digital journey to purchase and how to gain that competitive advantage for better brand loyalty (& creating a strategy from these insights for improved marketing). CX tools at the ready!

 
15:50 - 16:10 - Stage 2

Commerce Innovation
Social media to social commerce: the transformation of networking platforms into marketplaces

PRESENTATION

Generation-Z spends 2-3 times more shopping on social channels than the average consumer; with snapchat and instagram set to drop their own e-commerce platforms, how will smaller e-commerce companies keep up? How can technology bridge the gap...Progressive Web Applications (PWA)? How will these e-commerce/app hybrids influence trends and who are the big players? Who else should we watch out for?

 
15:50 - 16:10 - Stage 3

Brightest Minds
The Future of Supply Chain – Beyond Technology

PRESENTATION


 

16.10
16:10 - 16:30 - Stage 1

CX, Operations & Technology
How can companies match customer's excitement for massively improved speeds with service and experiences that leverage the power of 5G?

How can 5G be leveraged as a customer experience enabler? 5G will change the way brands interact with their audience and companies need to prepaired for its impact. Consumer content experiences will be fundamentally different and brands will have more data, more ways to connect with customers, and less friction than ever before. Production times will decrease and creativity will have less boundaries due to lower costs & quicker tech for example heavy video's will stream seamlessly. Join this workshop for the A-Z of 5G of best practices in the consumer experience.

 
16:10 - 16:30 - Stage 2

Commerce Innovation
Innovating the post-purchase experience

PRESENTATION

Maintaining the customer relationship post-purchase is not longer just about the offer of free delivery, ensuring that the product arrives on time and great returns policies. Learn which trends to watch out for to make online to offline integration seamless.

 
16:10 - 16:20 - Stage 3

Brightest Minds
Innovation, creativity & technology.


16.20
16:20 - 16:30 - Stage 3

Brightest Minds
Innovation, creativity & technology.


 

16.30
16:30 - 17:00 - Stage 1

CX, Operations & Technology
The convenience generation. The pillars of operational & supply chain success from purchase to delivery - flexibility, time sensitivity & frequency

PANEL

Today's consumer wants products ordered online or in-store, at their homes within 24 to 48 hours. Keeping up with customer demands with convenience is no small task. How can you structure your supply chain to keep up with expectations? How can you procure the right products to keep up with demand? What payment technology or strategy can help time sensitive purchases? Drop in this session to learn the key pillars of tomorrow for retail operations, procurement & logistics success!

 
16:30 - 17:00 - Stage 2

Commerce Innovation
Changing Internal and External Landscapes. Implementation of a sustainable strategy and a circular economy model in 2020.

PANEL

How profoundly will climate change and environmental concerns transform our businesses and workforce? How can we collaborate, innovate and strategise to protect it and those who work within it? How will cause-related strategy help drive revenue and encourage retention?

 
16:40 - 16:50 - Stage 3

Brightest Minds
Innovation, creativity & technology.


 

17.00
17:00 - 17:30 - All Stages

Keynotes
Mission Startup: How are small brands and startups leading the way in corporate responsibility and brand transparency?

PANEL

The increasingly demanding Gen-Z consumer is giving more and more time to challenger brands-and about 68% of them use their ethical or environmental sourcing as a USP. How can larger brands learn to be more transparent to retain the loyalty of this generation of consumers? How are ""mission"" startups transforming the concept of brand narrative and pushing the boundaries of corporate responsibility & sustainability?


17.30
17:30 - 20:00 - All Stages

Networking / Break
FUTR Closing Party



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