Brand authenticity, trust, convenience, experiential, on-demand, mobile, online and personalised digital interactions are all values held dearly by today's customers. Millennial 20/20 Summits showcase disruptive retailers, innovative brand campaigns, unique start-ups and solutions that are bringing the future of retail, marketing and commerce to life.

The MOWAs have been launched to celebrate the companies within our eco-system that are adapting, evolving and innovating to cater for the demands of today's consumer. The six award categories recognise excellence in the market, acknowledge those embracing the evolving commerce landscape and building new brands, solutions, campaigns, technologies or platforms that are enabling change. Whether you are an established brand or retailer who has managed to reinvent your strategy to stay relevant, an innovative and disruptive start-up or a genius solution solving today's challenges, the MOWAs want to hear from you.

Winners Europe 2018
Best Innovation Commerce-Enabler / Best Retail Solution


MishiPay provides theft-proof mobile self-checkout technology that allows in-store shoppers to simply scan, pay and leave without having to ever wait in a queue. With MishiPay, shoppers can pick up a product they wish to buy, scan the barcode on the product with their phone, pay on the phone and just walk out with it, all in just 15 seconds. In case of theft, MishiPay’s patent-pending tech instantly catches that and sounds the alarm. The technology seamlessly integrates into existing retailer systems.

ZigZag Global

ZigZag is an award winning global returns solution for retailers. On the front-end we provide a retailer branded portal through which the customer can book a return from a list of convenient returns options in each country. On the back-end we provide a SAAS platform that help the retailer track all returned items throughout our network of 220 warehouses and 60 courier partners in 130 countries.

Judging Panel

Applications are now closed

  1. The Closing Date for entries is 3rd March, unless extensions are approved by Millennial 20/20
  2. Entry submissions will only be seen by the M20/20 team and chosen judging panel – they will not be shared publicly however please note the title of the product, solution or promoted brand used for entry may be announced and promoted unless otherwise stated
  3. Entries will be judged by a panel of independent judges, and M20/20 will be responsible for collating scores to determine winners in each category
  4. No refunds of entry fees will be available under any circumstances
  5. The shortlist will be announced at least 3 weeks before the Summit, and each company will be contacted to inform them
  6. If your entry is shortlisted, you must buy at least one ticket to ensure a company representative is there to receive the award, should you win. This means you must be available to travel to London for the 13th March, and be able to pay costs for own travel, accommodation and any visas required
  7. Shortlisted companies will be promoted on our website and in event promotional materials
  8. Winners will not be announced until the award ceremony, at Millennial 20/20 Europe
  9. All entrants must be aged 18 or over

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