EUROPE SUMMIT 2018
The Old Truman Brewery, London
13th - 14th March 2018





Industry Insights

Inspiration and insights from thought-leaders from your industry sector

Future Commerce

The latest case studies, strategies and trends in marketing, digital, innovation and e-commerce

Tech & Innovation

Practical solutions and technologies that will change the way you do business

08.00
08:00 - 09:00 - All

Networking
Registration & Exhibition Visit



09.00
09:00 - 09:20 - All

Keynotes - Industry Insights Stage
Alexa the magnificent, disrupter and enabler. Giving machines a voice.

PRESENTATION

“Voice is everywhere. It can give you an immediacy that your hand does not provide”. Max Amordeluso, Amazon Alexa lead in Europe will be talking all things 'Echo'. Explaining how the future of the device can fit into retail, the rapid breakthroughs that have enabled the technology to flourish such as speech science and the latest innovation features like ESP, that enables users to give voice instructions to multiple devices.
Amazon , Max Amordeluso , EU Lead Evangelist - Alexa


09.20
09:20 - 10:00 - All

Keynotes - Industry Insights Stage
Reinvent the brand, reinvigorate relevancy with shoppers or just go home.

PANEL

M20/20 has brought together some of the most influential CIO & CTO leaders in retail, to take a raincheck on the biggest technology challenges, collaboration necessities and new ideas required, for businesses to prosper in changing times. Rapid digital advancements are reducing the margins of success for those who do not embrace technology such as AI, machine learning & data analytics. To implement such innovation seamlessly however, is no small task, be it budget, infrastructure or stakeholder opinions. When implementing new technology, what are the key attributes for seamless installment, company wide? How is information handling and data analysis going to develop with the entrance of innovation such as AI & voice? To what extent will automation change the supply chain process in 5 years time? To maximize customer connectivity, what types of technology investments should be at forefront?
John Lewis Partnership, Andrew Murphy, Group CIO
Reckitt Benckiser Group, Amitabh Apte , CTO & & Global Enterprise Architecture
House of Fraser, Julian Burnett, CIO & Executive Director - Supply Chain
Sainsbury's-Argos, George Goley , CTO
Moderated By:
Forbes, Parmy Olson, Staff Writer


10.00
10:00 - 11:00 - All

Networking
Coffee Break & Exhibition Visit



11.00
11:00 - 11:40 - Industry Insights

Travel & Auto
Back to the future. Seamless engagement, loyalty & experiences.

PANEL

This session will explore the evolution of the customers​ experience, good and bad practice and how brands ​leverage technology to keep loyal travelers coming back. What type of new engagement tools are available to help increase customer interaction and traffic both online and off? How are you using customer insights or data to offer a better experience or choice in services or a product? To what extent can a 'personalised' experience impact customer satisfaction and how can you maximize ​the effectiveness for loyalty? What can 3rd party partnerships offer to help delivery true customer centricity and how can you collaborate effectively to make outcomes work?
Wanup, Brian Garvan, Director - Northern Europe
Etihad Airways, Jamal Al Awadhi, Head of Guest Experience Commercial
Generator Hostels, Georgios Chiotis, Marketing Director
Trainline, Jonathan Midgley, Director of Engineering
Moderated By:
Internet Retailing, Ian Jindal, Founder & Editor in Chief

11.40
11:40 - 12:00 - Industry Insights

Travel & Auto
Intelligent Mobility: Alternative formats & changing the way people consume energy.

PRESENTATION

Pioneering EV technology has long been at the top of Nissan's agenda. Launching the "Intelligent Mobility" initiative to demonstrate how zero-emission vehicles and energy management technologies can work in tandem to create a cleaner, more efficient energy network. Drive into this session to see how this vision can be transformed into a reality with case study examples like Nissan's recent project in Denmark. Demonstrating the ability for EV owners to earn money by feeding power back into the grid and collecting about 1,300 euros ($1,530) a year!
Renault-Nissan , Francisco Carranza Sierra, Managing Director - Energy Services

 
11:00 - 11:40 - Future Commerce

Future Retail
What’s in store in the crystal ball. Driving a new retail era

PANEL

From peer-to-peer retail to co-creation and new supply chain formats to experiential in-store activations, which trends will shape the next few years in retail? Will No-Checkout Stores Like Amazon Go Be Commonplace By 2020?
MADE.COM, Susanne Given, Chairman, Outfittery Gmbh &
Harrods , Michael Ward , Managing Director
Kering, Michael Beutler, Director of Sustainability Operations
Moderated By:
CNBC International, James Wright, Producer & Presenter

11.40
11:40 - 12:00 - Future Commerce

Future Retail
The top 5 trends driving retail & e-commerce in 2018

PRESENTATION

With global e-commerce sales soaring and predicted to hit $4 trillion by 2020, the current ever-connected world represents a huge opportunity for e-retailers.But with growing competition and millions of sellers fighting to boost sales and maximise their chances for durability, how can retailers and brands keep pace?
ChannelAdvisor, Håkan Thyr, Director of Strategic Partnerships, EMEA

 
11:00 - 11:20 - Tech & Innovation

Innovation in Business
How digital is transforming the Football Association and personalising grassroots football

FIRESIDE CHAT

• Overview of The FA’s digital vision and journey • How important a role does/will digital play in bringing The FA closer to its members and audience? • What new innovations are the FA introducing to bring the game to life at the grassroots and for its wider demographic and how is digital helping to create and deliver a more personalised interaction with The FA? • How do you see digital helping to future proof the sport? • What advice or best practices would you give to anyone in the audience considering their own digital transformation?
The FA Group, Russell James, Digital Engagement Director
Cognizant Digital Business, George Porteous, Head of Cognizant Digital Business, UKI

11.20
11:20 - 12:00 - Tech & Innovation

Marketing & Retail Innovation
Artificial intelligence & voice technology transforming commerce.

PANEL

Entering a future where voice & AI will rule retail, how far can technologies such as smart speakers or chat bots go? Where will we see the next set of voice-activated interfaces become mainstream? How will paid search for advertisers eventually work? What will data analytics be capable of?
Vodafone Group, Nick Wilsdon , SEO Lead - Global Channel Optimisation
Nando's, Samuel Adjei , Technology Leader & Head of Core Services
Direct Line Group, Dr Huma Lodhi , Principal Data Scientist - Artificial Intelligence & Machine
Veritonic, Michelle Heywood, GM - Europe
Moderated By:
Forbes, Parmy Olson, Staff Writer

 

12.00
12:00 - 12:40 - Industry Insights

Travel & Auto
Stand still and get lost. Opening the door to product innovation

PANEL

The rapid growth of technology developments in mobility such as automation and connected vehicles, are on the cusp of such innovation becoming mainstream. Research and development is on-going, and many new products are being placed into market now. So what do digital drivers want and what can we expect from the driving experience 5 years from now? Where is demand expected to come from and how pivotal are industry partnerships going to be in order to get products out at the right time?
easyCar, Richard Laughton, CEO
Carwow, Hasan Nergiz, Head of OEM Strategy
Uber, Erinn Collier, Head of Uber for Business UK & Ireland
InMotion Ventures, James Nettleton, Principal
Moderated By:
The Rake , Tom Chamberlin, Editor

 
12:00 - 12:40 - Future Commerce

Future Retail
Bricks and mortars get smart. In store technology and what Omni-channel should really look like.

PANEL

In an era of Amazon testing drone delivery systems, ‘smart’ warehouses and the development of self-driving transport trucks, a great deal of emerging retail technology to date has been focused on improving its supply chain. But when it comes to actual bricks-and-mortar stores, retail businesses are still trying to determine whether customers will embrace digital and mobile applications meant to make shopping easier. 'Smart' mirrors, endless shelves and robots are just a few of these developments making their way into the store.
Schuh, Sean McKee , Director of Ecommerce and Customer Experience
Dixons Carphone, Corin Mills, Head of Brand
Arcadia Group, Guy Smith , Group Design Director
Jo Malone London, Brendan Teer , Global Store Design Director
MishiPay, Mustafa Khanwala , Co Founder & CEO
Moderated By:
HERE/FORTH, Paul Armstrong, Contributor, Forbes & Founder

 
12:00 - 12:20 - Tech & Innovation

Marketing & Retail Innovation
Personalization: A robust approach to customer experience at sites like Moss Bros, Tottenham Hotspurs and Ocado

PRESENTATION

What do all great brands who are real players in the eCommerce space have in common? Great site experience. How do they do it? Personalization. As the premier approach to holistic personalization, Dynamic YIeld takes your brand, data set, and more and activate them to result in more conversions, more uplift, and happier customers -- period. Anoop Vasisht, VP at Dynamic Yield, is delighted to take the stage to discuss personalization, how it is leveraged by leading clients, and what sorts of results and uplift they have seen in partnership with Dynamic Yield.
Dynamic Yield , Anoop Vasihst, VP

12.20
12:20 - 12:40 - Tech & Innovation

Marketing & Retail Innovation
Post Trust – Are we getting what we want from brands?

PANEL

Is there such thing as brand loyalty and trust among the younger demographics? How was this changed over the years and what does it mean for the brands trying to grab consumer's attention today? In this session we bring 3 generations on stage to explore what today's consumers truly want and expect from brand. What are the real differences across age demographics and mindsets?
Rare, James Hirst, Managing Director
Ric Flo, Ric Flo, Millennial, Rapper & Rap Therapist

 

12.40
12:40 - 13:00 - Industry Insights

Travel & Auto
The future of mobility - hold onto your hats! Less about the cars we drive, more about how we experience them.

PRESENTATION

The Lynk & Co (owned by Geely - Volvo, Lotus manufacturer) car is developed in a significantly different way, reducing time to market by 60%. The real disruption is how they are going to market, the experience of owning a car, taking out cost and giving it back to the customer in price but also in equipment and services. Lynk & Co will own the touch points and put them where customers are. Sales will be online (in store or at home), delivery will be to the home and no service visits will be needed. Customers can buy or subscribe and all cars will have a built in share function so owners can lend or rent out their cars or individuals can run collaborative fleets increasing utilisation maintaining availability and reducing cost. If this was not enough already, also hear how they will implement an open innovation platform and service store for app / service development by third parties enabling (they expect) the same increase in innovation of apps and services as Apple enjoyed when they did the same with the IPhone (about a year after launch). Apple did not invent Uber.
Lynk & Co, David Green, CDO

 
12:40 - 13:00 - Future Commerce

Future Retail
VC Insights: Europe's Top Retailers and Brands

FIRESIDE CHAT

This session will take a look at the insights gained from the private equity and venture capital industries on the retail industry and the brands and business models that are shaping the future of retail.
JamJar Investments, Katie Marrache, General Partner
Index Ventures, Hannah Seal, Investor
Samaipata Ventures, José del Barrio Puerta, Founding Partner
Moderated By:
Internet Retailing, Ian Jindal, Founder & Editor in Chief

 
12:40 - 13:00 - Tech & Innovation

Marketing & Retail Innovation
Reengineering Retail To Keep Pace With Rapid Change

Department-store chains are closing hundreds of locations, major retailers have fallen into bankruptcy and store closures continue to mount. At the same time, ecommerce is thriving and emerging companies are winning over consumers and reinventing commerce. Most fail to realize this isn’t just about the ease of purchasing via the click of a button - technology has fundamentally changed how, when and where we buy. Consumers have different expectations and brands need to understand how to leverage technology in order to survive and thrive in a new era. During this session we will speak with Gymshark to explore the strategies and challenges in meeting and exceeding consumer expectations.
Shopify Plus, Hana Abaza , Head of Plus Marketing
Gymshark, Sebastian Mills, IT Director

 

13.00
13:00 - 14:00 - Industry Insights

Networking
Lunch & Networking Break


 
13:00 - 13:50 - Future Commerce

Networking
Lunch & Networking Break


13.50
13:50 - 14:00 - Future Commerce

E-Commerce
Taking customers from Search to Store

PRESENTATION

This session will focus on the growing influence of online channels on offline transactions and highlight new opportunities for omnichannel retailers to better engage with their customers via organic and paid channels to increase local awareness and footfall.
Localistico , Ricardo Varela, Founder

 
13:00 - 13:50 - Tech & Innovation

Networking
Lunch & Networking Break


 

14.00
14:00 - 14:40 - Industry Insights

Fashion & Beauty
Direct-to-Consumer: Meet the brands building their own customer relationship

PANEL

With rising customer expectations, the ease of entry via digital and social channels, the focus on single product categories and supply chain innovation, direct-to-consumer strategies and brands are reducing traditional inefficiences and driving more consumer relevance.
Mud Jeans , Bert van Son, CEO & Founder
Harry's, Matt Hiscock, General Manager, UK
Taboola, Darren Elliott, Media Director
Moderated By:
The Business of Fashion, Nick Blunden, Chief Commercial Officer

14.40
14:40 - 15:00 - Industry Insights

Fashion & Beauty
The Evolution of Online Marketplaces. Shopping mall 2.0.

FIRESIDE CHAT

Online marketplaces are delivering more sales for brands than ever before and driving new learnings for the retail industry. Amazon leads the way but curated experiences, technology & niche product targeting are some areas offering smaller operators a edge. However some areas of issue are beginning to come to the fore such as reliability of seller product information & delivery speeds. How do you produce clear seller transparency and trust? What mechanisms need to be in place to offer customers true value against competitors and ordering efficiency? If you were a new online marketplace starting tomorrow, what would be the key pillars for success?
Depop, Maria Raga, CEO
Feelunique.com, Joel Palix , CEO
Moderated By:
The Drum, Katie Deighton, Senior Reporter

 
14:00 - 14:20 - Future Commerce

E-Commerce
E-Commerce at global scale

PRESENTATION

The internet has made it possible to buy goods from the other side of the world in seconds. It’s opened up new customer-bases and allowed luxury players to market to more people than any other time in history. But this doesn’t come without a price. Luxury customers demand speed and ensuring products are available all around the world at the click of a button is no mean feat. During this session we discuss the complexity of global e-commerce, and the need for constant innovation to ensure maximum operational efficiency and seamless service delivery.
YOOX NET-A-PORTER GROUP, Paolo Mascio , President of Online Flagship Stores

14.20
14:20 - 14:40 - Future Commerce

E-Commerce
Authentic conversations in an age of anticipation

We are living in an age of anticipation. My smart house knows when I am will be returning home. Nest warms up the house ready for my arrival, Philips Hue lights are on so that the house is lit and welcoming. Netflix recommends what shows I might like to watch, at the click of a button I can order household essentials, Alexa plays sleep sounds to sooth me to sleep. As consumers we are delighted by these anticipatory moments. But, when our digital experiences don’t live up to this we are left disappointed and frustrated. We share positive and negative experiences with our peers, and trust their opinions above and beyond any clever advertising campaigns.In this session learn how Bazaarvoice is partnering with advertisers to enable marketers to anticipate consumers needs and win them with the content they trust.
Bazaarvoice, Joe Rohrlich, Executive Vice President and General Manager, EMEA

14.40
14:40 - 15:00 - Future Commerce

E-Commerce
Enhancing the Online Shopping Journey: Why You Can’t Afford a Lack of Personalisation in Your Growth Strategy

PANEL

Are you providing a personalised shopping experience for customers at every single touchpoint, across every device? If not, your business is missing out on a significant revenue opportunity. Learn how personalisation can influence customer conversion - from the onsite experience to driving engagement via a tailored social advertising strategy.
Tateossian, Sumeet Ambre, Head of Ecommerce
Ardington Services Ltd, Lauren Grant, Head of Digital
Morvelo, Lois May-Miller, Marketing Manager
Moderated By:
Nosto, Cristina Afonso, Head of Customer Success for UK & IE

 
14:00 - 14:20 - Tech & Innovation

Marketing & Retail Innovation
Myths and truths about seasonal effects in Google AdWords and how to best deal with them

In marketing, we want to know exactly when our ads perform at their best. We like to follow the ups and downs in our campaigns throughout the day, week, month and year. But how to leverage this knowledge to make the most of the up-time in your Google Shopping and Search campaigns? At Adference, we have analyzed and optimized millions of keywords and products. We’ve used that experience to derive best practices in identifying and dealing with sudden shifts and seasonal effects in campaign performance. In our session, we will give you tried and tested, actionable advice on how to micro-optimize your campaigns over the course of one day, how to best deal with weekday fluctuations and what to do with trends over longer periods of time.
Adference, Tobias Blask , Co-Founder & COO

14.20
14:20 - 15:00 - Tech & Innovation

Innovation in Business
The ultimate ingredient for the future of commerce and growth: collaboration.

PANEL

Innovation is as much about finding partners as building products. For true disruption to take hold, old and new must work together, playing to each other's strengths. Both start-ups and more established companies are fuelling change and innovating to create the technology, solutions and platforms of the future. How can large corporates compete and remain relevant for generations to come? What are the collaboration and partnership models that have worked? In the case of start-ups, is it better to collaborate, invest or acquire companies to obtain these assets? How can corporates create an entrepreneurial environment which encourages innovation?
Unilever Foundry, Jonathan Hammond , Global Marketing Director & Head of
Guardian News & Media, James Down, Chief Strategy Officer
Brand Learning, now part of Accenture, Nevine El-Warraky, Co-CEO
Stuart, Nicole Mazza, Head of Business Development
Moderated By:
Internet Retailing, Ian Jindal, Founder & Editor in Chief

 

15.00
15:00 - 15:40 - Industry Insights

Fashion & Beauty
How fashion & beauty retail is getting forced to be more creative and experiential.

PANEL

To stay relevant and compete with giants like Amazon, companies both small and big, online and offline, are reshaping. Creating unique customer experiences can keep people in store​ or online​ longer​ and gain vast social media coverage. What are todays key components in building a global brand? How unique does experiential retail need to become? What type of creative marketing or technology is influencing a customer base to shop more?​ What impact and how can new marketing tools such as AI effect brand understanding about shoppers?
KF Beauty, Vishal Bhargava, Chief Digital Officer
Stella & Dot, Kathleen Mitchell, Global Managing Director
Vestiaire Collective, Ceanne Fernandes Wong , CMO & VP EMEA
Moderated By:
Time Inc., Mark Stephens, Head of Content Marketing

15.40
15:40 - 16:20 - Industry Insights

Fashion & Beauty
Europe's customer consumption trends transforming the fashion & beauty industry

PANEL

With such varied buying habits and trends next-gen customers follow, to capture what makes them tick and then implement learnings into brand offerings is no small task. Delivering an experience tailored to them​ and knowing what products they will like before they do, gives brands a massive advantage. ​​How can you navigate, capture and implement trends​ into business strategy? Personalisation is ​a word ​increasingly being used in retail and marketing but what does it mean for brands and retailers?​ ​​What type of creative marketing or e-commerce technology is influencing a customer to shop more​ based on current customer preferences? What are the changing consumption patterns of today's fashion & beauty consumer?
Harrys of London, Nicolas Vendramin, Chief Merchant
Trouva, Lucy Ward, Creative Brand Director
Bloomberg Intelligence, Christodoulos Chaviaras , Senior Retail Analyst
Lumity, Nadejda Tatarciuc Birca, VP - Global Performance Marketing
New West End Company, Kyle Monk, Head of Insight
Moderated By:
The Rake , Tom Chamberlin, Editor

 
15:00 - 15:20 - Future Commerce

E-Commerce
Leading technology change in retail and e-commerce. Where should you place your bets?

FIRESIDE CHAT

There are an unimagineable amount of technologies and solutions in the ecommerce landscape and an ever increasing amount of ways to engage and sell to today's customers. This session will explore how ecommerce & marketing leaders are making buy-in decisions, what companies need to have in terms of implementation ease, case studies, track record and what the ecommerce industry is excited about experimenting with next.
Google, Henry Eccles , Head of eCommerce UK
Ingenico, Neil Hopcroft, Business Development Manager, EMEA
Virtusa, Ed Fowler, Vice President. Head of Digital Engineering Services EMEA
Moderated By:
HERE/FORTH, Paul Armstrong, Contributor, Forbes & Founder

15.20
15:20 - 16:00 - Future Commerce

E-Commerce
e-comm, m-comm or app-comm - creating a seamless customer experience wherever your customer is

PANEL

This session will deep dive into those shopping on the move, developing apps that function as online stores, enhancing the in-store experience, embracing web enhancements and the most important e-commerce experiences that customers really don't want to have. There’s no doubt that mobile shoppers are increasingly important, especially as there seems to be no end to the growth​ but how can you maximize sales opportunities.
Mamas & Papas, Michael Kindon, Senior Online Trading & Digital Lead
Diligent Commerce, Simon Bell, Managing Director and Founder
Klarna, Laurel Wolfe, Marketing Director
TUI Group, Will Prosser , Head of Mobile (Commercial, Marketing & Strategy)
Coop Danmark, Søren Kallfoed, Digital Development & UX Lead
Moderated By:
Internet Retailing, Ian Jindal, Founder & Editor in Chief

16.00
16:00 - 16:20 - Future Commerce

E-Commerce
Jack of all trading or master of one? How to choose the right e-commerce platforms to build your brand

PANEL

What e-commerce platforms do brands need to look at and what choices do they need to make when scaling their e-commerce business?
We Make Websites, Piers Thorogood , Co-Founder
Corra, Martina England , Director of Global Strategic Alliances
Inviqa , Richard Jackson, Director
Moderated By:
Internet Retailing, Ian Jindal, Founder & Editor in Chief

 
15:00 - 15:10 - Tech & Innovation

Startup Innovation Lab
The untapped potential of post-checkout communication for customer engagement

Why are retailers throwing away their customer contact to DPD or Royal Mail? Understand how to regain control over customer experience post-checkout. Rather than handing over the customer engagement to the logistics carriers, retain those touch points thereby closing the post-checkout gap in your customer journey and shopping experience.
ParcelLab, Tobias Buxhoidt, Founder

15.10
15:10 - 15:20 - Tech & Innovation

Startup Innovation Lab
How ZigZag has helped UK retailers to slash costs and drive customer loyalty with their returns..

PRESENTATION

Meet the start-ups who are changing the way you engage and sell to our customers. See live demos and pitches from a whole host of newbies in the space - including VR, AR, AI and chat bots!
ZigZag Global, Al Gerrie, Founder & CEO

15.20
15:20 - 15:30 - Tech & Innovation

Startup Innovation Lab
Learn about Personal Shopping Assistants that personalize the customer's online journey.

PRESENTATION

Learn how you can transform the customer shopping experience to drive online revenue and decrease service costs by guiding your website customers like the experts at the physical stores, using AI-powered personal shopping assistants.
Nixale , Idan Adut, Founder & CEO

15.30
15:30 - 15:40 - Tech & Innovation

Startup Innovation Lab
Creating the store of the future

PRESENTATION

As retailers begin to plan beyond 2020, understanding the motivations and needs of Millennials and GenZ is essential to shaping their 5-10 year strategic plans. Explore interesting insights from an independent survey of 2,000 consumers across the generations from Baby Boomers to Gen Z around the cause of customer complaints.
Qudini, Imogen Wethered, CEO & Co-Founder

15.40
15:40 - 15:50 - Tech & Innovation

Startup Innovation Lab
Personalisation, on mobile, at scale

The holy grail for brands and retailers has been the ambition to personalise on mobile at scale. Through a lack of user understanding to date, this has not been possible. Pixoneye’s AI photo gallery analysis technology, increases user understanding and enables personalisation, increasing relevancy and engagement.
Pixoneye, Ofri Ben Porat, CEO & Co-Founder

15.50
15:50 - 16:00 - Tech & Innovation

Startup Innovation Lab
Influencer Marketing Trends 2018

PRESENTATION

Think you know what influencer marketing is? Think again. This session will explore the biggest social media and influencer marketing trends that will affect you in 2018 and how you can prepare your brand or business to succeed
Billion Dollar Boy, Edward East, Founder and CEO

16.00
16:00 - 16:10 - Tech & Innovation

Startup Innovation Lab
Leveraging C2C Connections to Activate Referred Sales

PRESENTATION

With shoppers spending upwards of 30% of their time online on social media, 2018 is touted to be the year of social shopping. But how can you connect with your shoppers and tap into their networks to activate the goldmine of referred sales?
SOZIE, Tahreem Arshad, CEO

16.10
16:10 - 16:20 - Tech & Innovation

Startup Innovation Lab
Convergence of Mobility amidst Technology Obsolescence

PRESENTATION

Rapid advancements in software and hardware have made us more vulnerable to obsolescence. What does it mean to businesses where more and more products and services are being delivered through mobile apps. How are companies managing rapid responses to market needs, cost escalations associated with it and increasing complexity of managing codes across different mobile devices?
Mobilous, Rakesh Sharrma, Founder & CEO

 

16.20
16:20 - 16:40 - All

Keynotes - Industry Insights Stage
The pillars of marketing success: strategy, culture, tools & process

PRESENTATION

Scott Allen CMO, at Microsoft UK is leading the transformation charge of the marketing team. His simplistic philosophy was key in terms of the set up and process of reaching customers. Splitting the core business into two clear divisions, commercial and consumer. In this keynote session, Scott will outline the key pillars of marketing team success, the importance of Microsoft's CMO Centre of Excellence, working closely with sales to produce tangible results and finding the perfect - part scientist and part creative - candidates to hire.
Microsoft UK, Scott Allen, CMO


16.40
16:40 - 17:00 - All

Keynotes - Industry Insights Stage
Closing Keynote: Are you ready to move to modern?

PRESENTATION

How can brands find their voice in the digital era? Now more than ever, marketing and commerce strategies need to be more fluid and responsive to consumer behavior in order to meet – and even exceed – expectations. Companies must focus efforts to ensure hyper relevance and appeal to the new generation of consumers. As voice continues its rapid advance, marketers need to be planning now, for its inevitable impact on their brands. Marketing as we’ve known it is going to change tremendously. Brands are going to have to learn how to redefine themselves in a whole new dimension: the modern.
Accenture, John Zealley , Senior Managing Director

17.00
17:00 - 17:20 - All

Keynotes - Industry Insights Stage
Consumer Tech Awards - Winners Announced


17.20
17:20 - 19:00 - All

Networking
M20/20 Closing Party, sponsored by Unlimited Brewing Co

Millennial 20/20 will end in style with a wrap-up party, giving you a chance to congratulate winners from the Consumer Tech Awards with complimentary refreshments and our resident DJ.

19.00
19:00 - 22:00 - All

Networking
M20/20 Oblique Life After Party at Beach Blanket Babylon

Don't let the fun finish just because the event is over! We are pleased to welcome all attendees to our very first after-party in Shoreditch, in partnership with Oblique Life.


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The FUTR is here. M20/20 expands into FUtureTRends; the year-round conversation on the future of consumer-facing commerce.


In 2015 we created our vision for a new type of event. Millennial 20/20 was disruptive, both in terms of format and content. We were quick to identify the rapidly-changing consumer landscape driven by the digitally-savvy, mobile-first, tech-native millennial generation. Our vision was to bring together brands and retailers with the latest solutions and innovations able to meet these needs and transform each part of the customer journey.

After our successful launch in London, demand from our community took us all over the world, hosting summits in Singapore, New York and Sydney in just 18 months.

Over this time, we witnessed multiple trends, technologies, innovations and business models that held the potential to disrupt the way brands and retailers operate. It became apparent that these changes were moving at a much faster pace than we ever imagined. While still driven by empowered consumers, we identified trends that were in the near-future that we wanted to bring to life through our events.

FUTR is our own evolution. FUTR is actively engaged in next-generation commerce. FUTR is the must-attend event to identify what’s next.

The FUTR is here.

This isn’t just a conference and exhibition. FUTR is an authentic global community for those who want to stay at the cutting-edge of insights, technology and solutions. The move to FUTR is not only a change of name, but a new commitment to year-round conversation for analysis and insight-sharing. A watering hole for the future-focused leaders who want to see “what’s next”, understand how to bridge ‘the gap between now and next’, while carrying forward authentic values with no baggage. FUTR is both cross-industry and global. We strive to find the lessons from across the globe to inspire and mobilise leaders as they seek to connect with today’s consumer.

M20/20 was the launch pad for us to understand this space; to listen and learn what leaders and innovators really want. FUTR is the next chapter.

Whether it’s accessing brand-new content at one of our summits, attending insightful roundtables and workshops, or gaining knowledge from our newly-launched research platform FUTR Insights; we want you to be part of FUTR for all Future Trends.


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