PepsiCo Hub: Meet, Solve, Showcase & Connect

PepsiCo is home to market leading brands and household favourites like Doritos, Quaker Oats, Walkers, Pepsi Max, Naked and Tropicana. Every day millions of people in the UK and Ireland enjoy PepsiCo products as part of their everyday lives.

With the marketing and retail landscape changing at a faster pace than ever before, it's never been more important for brands and retailers to discover new commerce solutions and explore new ways to drive innovation.

The PepsiCo Hub at FUTR will host a series of sessions and events within this year's FUTR Summit around the future of commerce exploring a series of talks, networking opportunities and on-site surgeries with the PepsiCo team. All FUTR attendees are invited to participate and visit the PepsiCo Hub over the two days.




Success in the millennial driven marketplace is about a trial and error process, experimentation and collaboration.

Hear about PepsiCo’s challenges, what they’ve done about them so far and help solve them. M20/20 delegates are invited to attend the sessions to about the challenges and get involved in solving them together.

May 3rd

12:00 – 12:20

Solve Delivering creative impact to a time-poor digital audience
With Irina Panescu, Digital Marketing Manager UK Nutrition, PepsiCo

13:30 – 13:50

Solve Buzz to basket - using technology to drive purchase via media formats
With Luke Purcell, Digital Marketing Manager, UK Snacks, PepsiCo

15:00 – 15:20

Solve Unlocking the power of data
With Gio Molajoni, Head of Digital Transformation – Eastern & Western Europe, PepsiCo

May 4th

10:00 – 10:20

Solve Artificial Intelligence in food ecommerce
With Sean Douglas, ecommerce Digital Director, PepsiCo

11:30 – 11:50

Solve Food & Beverage in the connected home
With Shane Bellamy, Head of Digital Media & Comms, PepsiCo

13:00 – 13:20

Solve Optimising the path to purchase
With Ali Holmes, UK Ecommerce Director, PepsiCo


The way consumers shop, interact with brands and consume food & beverage, are rapidly evolving. The “millennial” mindset is quickly becoming the norm and disruption in commerce is transforming the landscape. Discovering new and innovative marketing, retail, data and ecommerce solution partners have never been more important for brands and retailers.

Pop in to the Hub and meet the PepsiCo team and present your solutions on the following topics:

May 3rd

11:00 – 11:45

Meet Ian Maybank, Digital Category Lead – Western Europe Snacks, PepsiCo
About How do we merge our physical products with their online personas?

12:30 – 13:15

Meet Zoe Plummer, Digital Marketing Manager – UK Doritos, PepsiCo
About How do we use technology to drive brand relevance?

May 4th

10:30 – 11:15

Meet Ali Holmes, eCommerce Director UK, PepsiCo
About How do we focus on user experience within our future eComm strategies?

12:30 – 13:15

Meet Sean Douglas, Director of eCommerce – Eastern & Western Europe, PepsiCo
About How might technology disrupt eComm for food and beverages?


Our commerce future is about discovering new ways of doing business than we’ve ever done before through win-win partnerships, collaborations and co-creation. Pop in to the Hub at anytime across the two days and meet the PepsiCo team to explore opportunities.

May 3rd

09:00 - 17:00

May 4th

09:00 - 17:00


PepsiCo Hub: Meet, Solve, Showcase & Connect
Dates: May 3rd - May 4th
Times: 9.00am - 5.00pm
Location: The Old Truman Brewery, 1st Floor

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