1st & 2nd May 2019

The Old Truman Brewery, London
3rd - 4th May 2017

Feeding The Future
By The Economist

The Story

The world's population is projected to reach 11 billion by the end of the century. Feeding that many people will be a challenge, and it is further complicated by the impact of climate change on agriculture. Through its mind-stretching journalism, The Economist highlights critical global questions, such as food sustainability, and leaves readers to consider possible solutions, form their own opinions and take their own actions.

Under the theme of Feeding the future, The Economist is opening people’s eyes (and mouths) to the challenges we’ll face on our plates in the coming century.

The Strategy

The Economist wanted to bring its content to life by engaging with its potential readers with radical alternatives to feed our appetite sustainably.

From ice cream, crepes and waffles enriched with high-protein insects and smoothies made from aesthetically challenged fruit and veg destined for the rubbish bin to tacos made from fake meat and used coffee grounds converted into bio-fuel, The Economist is presenting alternatives for a sustainable future of food.

To know more visit,


Future Forces by The Economist:
3rd & 4th May 2017

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The FUTR is here. M20/20 expands into FUtureTRends; the year-round conversation on the future of consumer-facing commerce.

In 2015 we created our vision for a new type of event. Millennial 20/20 was disruptive, both in terms of format and content. We were quick to identify the rapidly-changing consumer landscape driven by the digitally-savvy, mobile-first, tech-native millennial generation. Our vision was to bring together brands and retailers with the latest solutions and innovations able to meet these needs and transform each part of the customer journey.

After our successful launch in London, demand from our community took us all over the world, hosting summits in Singapore, New York and Sydney in just 18 months.

Over this time, we witnessed multiple trends, technologies, innovations and business models that held the potential to disrupt the way brands and retailers operate. It became apparent that these changes were moving at a much faster pace than we ever imagined. While still driven by empowered consumers, we identified trends that were in the near-future that we wanted to bring to life through our events.

FUTR is our own evolution. FUTR is actively engaged in next-generation commerce. FUTR is the must-attend event to identify what’s next.

The FUTR is here.

This isn’t just a conference and exhibition. FUTR is an authentic global community for those who want to stay at the cutting-edge of insights, technology and solutions. The move to FUTR is not only a change of name, but a new commitment to year-round conversation for analysis and insight-sharing. A watering hole for the future-focused leaders who want to see “what’s next”, understand how to bridge ‘the gap between now and next’, while carrying forward authentic values with no baggage. FUTR is both cross-industry and global. We strive to find the lessons from across the globe to inspire and mobilise leaders as they seek to connect with today’s consumer.

M20/20 was the launch pad for us to understand this space; to listen and learn what leaders and innovators really want. FUTR is the next chapter.

Whether it’s accessing brand-new content at one of our summits, attending insightful roundtables and workshops, or gaining knowledge from our newly-launched research platform FUTR Insights; we want you to be part of FUTR for all Future Trends.