Accenture is looking to recognise and reward start-ups that are enhancing customer experience and personalisation, increasing sales revenue, improving product sourcing and delivery, and enabling a more digital workforce.

We are looking for new brands, cool technologies, marketing tools, e-commerce platforms and B2B / B2B2C start-ups that are leading the way in helping organisations to better engage with the millennial consumer, and which tap into one of the award categories outlined below.

Start-ups will be judged by an exclusive panel of leading brands, influencers and investors from across auto, retail, consumer goods, travel and hospitality sectors, and winners will receive their award on the main stage at the FUTR Summit on May 4th in London.

The Awards

The awards are open to start-ups and emerging companies anywhere in the world that meet any one of the following criteria:

  • Less than three years old
  • Angel funded or venture funded
  • Pre-revenue
  • In the beta product phase

There will be four awards, one for each of the following categories:

Millennial Shopper

Solutions that provide better understanding of consumer behavior and demands; improve product design, distribution, stock management and logistics or increase footfall, sales, product offerings – both online and offline.
Millennial Consumer

Solutions that target and attract consumers to a brand, retain customers and increase their spend, customize and personalize brand experiences or can provide flexibility and choice to match consumer lifestyles.
Millennial Traveller

Solutions that improve travel and hospitality experiences, reduce operating costs or increase choice and improve customer service.
Millennial Driver

Solutions that help drivers reduce environmental impact, improve retail and after-sales experience for cars and their ecosystem or increase driver and in-car productivity and data connectivity.

Watch videos from preivous ACTA's

Who should apply?

If you are an emerging brand, marketing tool, ecommerce platform, or consumer technology start-up who fall into one of the award categories above, we want to hear from you!

Applications Are Now Closed

For more information, or if you have any questions, please contact Francesco Piaceri ( or Alessandra Clivio (


Applications Close:
7th April 2017

Awards Ceremony:
4th May 2017

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