You can upload proposals for both briefs. Deadline for the proposals is 26th November 2018. Please see guidelines on the briefs below:

Beauty Brief

View Beauty Brief

Olympics Brief

View Olympics Brief

  • What is the idea?
  • How would your idea be implemented?
  • Which of the target markets is it applicable to? (Hong Kong, Korea, Japan and Taiwan are the countries of interest)
  • Is this idea relevant for offline retail, online marketplaces (such as Amazon and Alibaba), direct-to-consumer or multiple channels?

You may submit more than one proposal for each brief by resubmitting on this page. If you would like to revise an existing submission please contact us at

Please upload your proposal(s) on the form below:

Applications are now closed

Terms and Conditions

Innovation Launch - The rules of the competition are as follows:

  • Terms & Conditions (proposed)
  • The promoter of this competition is Johnson & Johnson Pte Ltd whose registered office is at 2 Science Park Drive, #07-13, Ascent Singapore Science Park 1, Singapore 118222 referred to as “J&J” and FUTR Group Ltd whose registered office is at 55 Riding House Street, London, W1W 7EE referred to as “FUTR.”
  • The Competition is open to businesses of all sizes, keen to showcase their offering and ideas to J&J for activation for one or more of the J&J brands.
  • No companies can speak to, or provide any information relating to this competition to any form of press or media.
  • There is no entry fee and no purchase necessary to enter this Competition.
  • The closing date for the Competition shall be 23:59 GMT on November 26th 2018.
  • After the Closing Date, no further entries to the Competition will be valid.
  • Neither J&J, FUTR nor its partners shall be liable for entries not received, for whatever reason including technical failures.
  • Entry requirements for the Competition are set out on this page.
  • J&J reserves the right to cancel or amend the Competition and the terms and conditions without notice. Any changes to the Competition will be notified to entrants as soon as possible by J&J and FUTR.
  • J&J and FUTR are not responsible for inaccurate prize details supplied to any entrant by any third party connected with this Competition.
  • No cash alternative to the prize will be offered.
  • J&J and FUTR’s decisions in respect of all matters to do with the Competition will be final and no correspondence will be entered in to.
  • By submitting the entry to the Competition, the entrant warrants that he/she gives J&J the full rights in all the material submitted, and grants J&J a paid-up, non-exclusive, non-transferable, irrevocable, perpetual license in respect of all material to use the materials. Only non-confidential information should be included in the Submission. All information disclosed to J&J in this Submission will be considered as non-confidential public information.
  • Through its partnership with J&J, FUTR reserves the right to access all data submitted by way of the application.
  • J&J reserves the right to accept or reject any entry at its sole discretion.
  • To the full extent permitted by law, J&J and FUTR shall not be liable whether in contract, tort (including negligence or omission) or otherwise for any injury, damages, expenses or loss whatsoever (including but not limited to special, indirect incidental punitive or consequential damage) to persons or property reason in connection with participation in the Competition or arrangements for supply, or the use of ideas after the competition.
  • Except for any liability that cannot be excluded by law, the Entrant indemnifies J&J and FUTR (including its employees against all liability for any personal injury or any loss or damage (including loss of opportunity) whether direct, indirect, special or consequential, arising in any way from the Competition, including for materials submitted to the Competition.
  • The Competition and these terms and conditions will be governed by English law and any disputes will be subject to the exclusive jurisdiction of the courts of England.
  • The top 6 finalists will be selected by a panel made up of J&J executives. The panel decision is at its discretion and final and cannot be challenged.
  • The winner agrees to the use of his/her company name in any publicity material. Any personal data relating to the winner or any other entrants will be used solely in accordance with current data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.
  • For the 6 finalists, J&J and FUTR will reimburse the travel cost, up to SGD 1,250 per finalist. Should you be chosen to present at the final pitch day on December 17th, you will be reimbursed for airfare and one night’s hotel accomodation, up to a maximum of SGD 1,250 per company.
  • Entry into the Competition will be deemed as acceptance of these terms and conditions.

-The LaunchPad Day will be held on 17th December 2018