Business Design Centre, London
24th - 25th April 2019

Does your company have what it takes to design
the future of marketing for one of the world’s
largest consumer goods companies?

Consumer goods company Johnson & Johnson’s 125,000 employees in 60 countries embrace innovation each day - bringing ideas, products and services to life to advance the health and well-being of people around the world.

J&J are now on the hunt for innovative, cutting-edge solutions and ideas for their brands in Hong Kong, Korea, Taiwan and Japan. Their new programme LaunchPad is focused on enabling immersive total brand experience for modern consumers that live in a connected world, powered by technology.

This means, uncovering the most disruptive startups, building the most exciting partnerships and most importantly, landing the biggest business impact through paid pilots.

Collaborations that accelerate innovation. Partnerships that drive mutual business value.

As consumer expectations evolve at a faster pace than ever before, J&J is looking to uncover new marketing solutions and partners that will drive their future consumer experience strategy across Asia. The programme has been developed to meet the growing needs and challenges of the business across retail, marketing and commerce.


J&J is looking for innovative marketing solutions for their brands in Asia. The objective is to create buzz and a movement around their disruptive take on beauty to increase brand recall with their Asia consumers!

So whether it’s an AI solution that allows delivery of personalized content at scale, a UCG mechanic, innovation like AR within retail aisles or co-creation with the region’s leading lifestyle partners – we want to hear from your company! The winning startup, will enter into the LaunchPad programme, which will see their solution activated across Asian markets through paid pilots.

J&J is looking for innovative solutions that can assist with one or more of the following objectives:

  • Build brand trust with prospective customers
  • Drive acceptance of the product’s relevance in customers’ daily routine
  • Acquire new customers that may have not come across the product to-date
  • Assist in launching a new disruptive product within a brand in an innovative way
  • Deliver new consumer experiences, touchpoints and engagement
  • Reach and engage consumers at scale through partnerships (retailers, publishers, fulfilment)
  • Activate influencer and advocacy marketing strategies at scale
  • Discover new ways to produce creatives for marketing activations
  • Deliver efficiency and automation in marketing activities
  • Drive marketing personalization at scale

Deadline for proposals is November 19th 2018

Product Distribution

The Johnson & Johnson products are sold through major retailers and online marketplaces (such as Amazon and Alibaba). Submitted ideas should be relevant for online, or offline to online channels. J&J may even consider propositions that empower a direct-to-consumer business model for their products.

Competition Information

  1. Once you’ve submitted your company information here, you will receive an email from us with the product-specific J&J briefs. You will then be able to upload your proposals for any or all of the briefs via the link provided in that email. Deadline for proposals is November 19th 2018.
  2. The entrant must be able to showcase their ability to assist J&J brands to meet one or more of these objectives:
    • Acquiring new customers that may not have come across the product to-date
    • Creating buzz and a movement around the new product launch
    • Connecting with our customers in more innovative ways than we have done previously
    • Ability to use user generated content as marketing content to promote the product to customers
    • Ability to create personalised if embedded into the experience of the customer
    • Ability to create more personalised advertising content (video/photography/content) based on understanding the consumer better
  3. Your company does not have to be based in Hong Kong, Korea, Japan or Taiwan but must be able to deliver your idea or solution in one or more of the countries outlined above. If you have case studies in any of those countries already, you will have the opportunity to share that within the application process.
  4. Your company can be either a B2B or B2C business.
  5. There will be 6 finalists of the competition and each will be asked some additional questions about their companies and submission in the next round. Six selected startups will then be invited to the LaunchPad Pitch Event in Japan in 14th December 2018 to present their idea and meet the J&J brands and leadership teams.
  6. The winning startup will be awarded a paid pilot and if successful and the solution is scalable, will be offered the opportunity to work with multiple J&J brands in multiple countries. Work on implementation and activation will begin after the LaunchPad Pitch Event in December 2019 at the Johnson and Johnson offices with all key stakeholders at J&J. There will be ongoing mentorship from J&J leadership, the J&J LaunchPad team and their agency partners on implementation of the idea or solution over a six month period following the LaunchPad Pitch Event.
  7. Even if you are not the winning LaunchPad idea, your entries may be shared with J&J brands globally so other opportunities may arise to work with J&J in the future.

If you have any questions before you submit your entry, please feel free to get in touch with us at

Please read the full terms & conditions of the LaunchPad Competition here.

Company Information:

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FUTR Eco-System partners

Terms and Conditions

Innovation Launch - The rules of the competition are as follows:

  • Terms & Conditions (proposed)
  • The promoter of this competition is Johnson & Johnson Pte Ltd whose registered office is at 2 Science Park Drive, #07-13, Ascent Singapore Science Park 1, Singapore 118222 referred to as “J&J” and FUTR Group Ltd whose registered office is at 55 Riding House Street, London, W1W 7EE referred to as “FUTR.”
  • The Competition is open to businesses of all sizes, keen to showcase their offering and ideas to J&J for activation for one or more of the J&J brands.
  • No companies can speak to, or provide any information relating to this competition to any form of press or media.
  • There is no entry fee and no purchase necessary to enter this Competition.
  • The closing date for the Competition shall be 23:59 GMT on November 19th 2018.
  • After the Closing Date, no further entries to the Competition will be valid.
  • Neither J&J, FUTR nor its partners shall be liable for entries not received, for whatever reason including technical failures.
  • Entry requirements for the Competition are set out on this page.
  • J&J reserves the right to cancel or amend the Competition and the terms and conditions without notice. Any changes to the Competition will be notified to entrants as soon as possible by J&J and FUTR.
  • J&J and FUTR are not responsible for inaccurate prize details supplied to any entrant by any third party connected with this Competition.
  • No cash alternative to the prize will be offered.
  • J&J and FUTR’s decisions in respect of all matters to do with the Competition will be final and no correspondence will be entered in to.
  • By submitting the entry to the Competition, the entrant warrants that he/she gives J&J the full rights in all the material submitted, and grants J&J a paid-up, non-exclusive, non-transferable, irrevocable, perpetual license in respect of all material to use the materials. Only non-confidential information should be included in the Submission. All information disclosed to J&J in this Submission will be considered as non-confidential public information.
  • Through its partnership with J&J, FUTR reserves the right to access all data submitted by way of the application.
  • J&J reserves the right to accept or reject any entry at its sole discretion.
  • To the full extent permitted by law, J&J and FUTR shall not be liable whether in contract, tort (including negligence or omission) or otherwise for any injury, damages, expenses or loss whatsoever (including but not limited to special, indirect incidental punitive or consequential damage) to persons or property reason in connection with participation in the Competition or arrangements for supply, or the use of ideas after the competition.
  • Except for any liability that cannot be excluded by law, the Entrant indemnifies J&J and FUTR (including its employees against all liability for any personal injury or any loss or damage (including loss of opportunity) whether direct, indirect, special or consequential, arising in any way from the Competition, including for materials submitted to the Competition.
  • The Competition and these terms and conditions will be governed by English law and any disputes will be subject to the exclusive jurisdiction of the courts of England.
  • The top 6 finalists will be selected by a panel made up of J&J executives. The panel decision is at its discretion and final and cannot be challenged.
  • The winner agrees to the use of his/her company name in any publicity material. Any personal data relating to the winner or any other entrants will be used solely in accordance with current data protection legislation and will not be disclosed to a third party without the entrant’s prior consent.
  • For the 6 finalists, J&J and FUTR will reimburse the travel cost, up to SGD 1,250 per finalist. Should you be chosen to present at the final pitch day on December 14th, you will be reimbursed for airfare and one night’s hotel accomodation, up to a maximum of SGD 1,250 per company.
  • Entry into the Competition will be deemed as acceptance of these terms and conditions.

-The LaunchPad Day will be held on 14th December 2018

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The FUTR is here. M20/20 expands into FUtureTRends; the year-round conversation on the future of consumer-facing commerce.

In 2015 we created our vision for a new type of event. Millennial 20/20 was disruptive, both in terms of format and content. We were quick to identify the rapidly-changing consumer landscape driven by the digitally-savvy, mobile-first, tech-native millennial generation. Our vision was to bring together brands and retailers with the latest solutions and innovations able to meet these needs and transform each part of the customer journey.

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