We invite you to step into the London consumer’s shoes on a facilitated half-day immersive tour of leading innovative experiences.

IMMERSE INNOVATION TOUR THEME: EXPERIENCES IRL


The Experience Economy is here to stay. Beyond just buying products, consumers crave memorable experiences that engage their senses and make them feel a part of something bigger. As more consumers shift their attention and spend to experiences over stuff, it will become critical for brands and retailers to satisfy this craving in a differentiated way.

Customers need a compelling reason to invest a scarce resource – their time – in visiting and engaging with you IRL (in real life). The hard truth is that companies who allow their physical presence and customer experience to fall short may not be here in 5 years time. From retailers and brands to restauranteurs and hotel owners, the time is now to up your experience game and invest in making your physical spaces stand out.

Which is all easier said than done. On our tours, we will focus on answering this key question:

How can I design experiences IRL that are engaging, ignite feeling, and create a lasting memory and brand connection?


WHAT CAN YOU EXPECT ON THE TOUR?


  • Thoughtfully designed end-to-end experience from the moment you arrive to the closing session

  • 5-6 unique experiences and site visits

  • Guided by industry experts & trained facilitator

  • Insights from company hosts, start-ups, target customers and other speakers

  • Opportunity to play and engage multiple senses – test new tech, try out new services, etc.

  • Facilitated wrap-up session

  • Guidebook and visual summary of insights

  • Expanded network of peers, like-minded professionals & potential future business partners



Facilitator: Sandy Hernandez,
Designer and Facilitator of one-of-a-kind immersive innovation tours.



WHAT MAKES THIS EXPERIENCE UNIQUE:


  • Experience the world through different lenses, e.g. customers, employees, etc. Participants will be asked to suspend their disbelief and immerse themselves in someone else’s shoes to gain a new perspective.

  • Peek behind the curtain. e.g., Insights from the actual people who did it, exclusive behind-the-scenes visits, etc.

  • Gain a cross-industry perspective. This experience is not about simply learning from your competitive set or making obvious observations. Expect thoughtful curation of analogous experiences/services.

  • Authentic and informed point of view. Participants will get a candid perspective and assessment of innovations. Both the good, the bad and the ugly.

  • Active. This is not a shopping trip out. Participants will engage in facilitated and fast-paced activities.

  • Leave with tangible outcomes. Guidebook, visual summary of insights, connect with peers/expand network, learn something that will inspire you to do something differently tomorrow.



WHO SHOULD ATTEND?


  • This tour is ideal for professionals from consumer-facing companies who are passionate about their customers and serious about upping their experience game in their spaces & environments.

  • These could include CEOs, COOs, CMOs, CCOs, CDOs, Designers, Directors; Managers (Innovation, Brand, Customer Insight, Marketers, Digital, Customer Experience Leads, Stores, Merchandising) seeking inspiration from this exciting market.

  • Bespoke Tours and Experiences for private groups are also available. Please get in touch via tours@futr.today for more information.




WHERE?

Locations will be primarily in Central and East London. Initial start and end points will be communicated to confirmed participants.


WHEN?

We have three opportunities for you
to attend in June and July:

21st June – 12:30 – 18:00
28th June – 12:30 – 18:00
5th July – 12:30 – 18:00


WHAT IS THE COST?

£300 + VAT per person

Maximum 12 people per tour








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