FUTR Digital
Experience 2020
Online 4th - 6th November
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2020 Digital Agenda



GMT = Greenwich Mean Time
GST = Gulf Standard Time - Middle East
EST = Eastern Standard Time
SGT = Singapore Time

14.25 SGT | 10.25 GST | 06.25 GMT | 02.25 EST
14:25 - 14:30 - Stage 1

WELCOME ADDRESS
WELCOME - FUTR Group


FUTR Group, Shane White, Managing Director

 

14.30 SGT | 10.30 GST | 06.30 GMT | 02.30 EST
14:30 - 14:45 - Stage 1

ECOMMERCE & MCOMMERCE
Tomorrow’s Business – Forging ahead fearlessly with four focus areas

PRESENTATION

With insights from the luxury beauty and retail business, Dr. Wolfgang Baier shares his outlook on tomorrow’s business in a post-COVID-19 world. Having actioned on multiple transformations that have enabled meaningful connections and extensive distribution reaching today's digital consumer, Wolfgang shares 4 key focus areas for any omnichannel business desiring both performance and longevity.

Luxasia, Dr. Wolfgang Baier, Group Chief Executive Officer

 

14.45 SGT | 10.45 GST | 06.45 GMT | 02.45 EST
14:45 - 15:00 - Stage 1

ECOMMERCE & MCOMMERCE
Experimentation & Personalisation in E-commerce, the case of Clarins

PRESENTATION

How digital experimentation and personalisation empowers brands like Clarins to turn visitors into customers, while delivering outstanding customer experiences for greater ROI.

AB TASTY, Julia Simon, Managing Director APAC

Clarins, Francois Wang, Data Analytics Specialist APAC

 

15.00 SGT | 11.00 GST | 07.00 GMT | 03.00 EST
15:00 - 15:30 - Stage 1

ECOMMERCE & MCOMMERCE
Who needs cash? E-commerce planning

PANEL

Taking a deeper look into the e-commerce rise & demands for better technology, safety & reliability. Plus those all so important payments and contactless commerce on rise!

Booking.com, Morten Skriver Larsen, Regional Manager Payments - APAC

Zalora , Kannan Rajaratnam, Customer Experience & Epayments Director - SE Asia

Fave, Khuan Yew Lee, Head of Product

RAPYD, Joel Yarbrough, VP of Asia Pacific
Moderated By:
FOREO , Frank Ravanelli, APAC Digital Media & Marketing Operations Manager

 

15.30 SGT | 11.30 GST | 07.30 GMT | 03.30 EST
15:30 - 16:00 - Stage 1

NETWORKING
FUTR BREAKOUT ROOMS & 1'2'1 MEETINGS


 

16.00 SGT | 12.00 GST | 08.00 GMT | 04.00 EST
16:00 - 16:15 - Stage 1

DIGITAL
The need for speed - Delivery Hero case study

FIRESIDE CHAT

Delivery Hero knows a thing or two about the food industry and delivery game. Operating in 40+ markets, with 600,000+ restaurants on the platform (largest network outside of China) and processing up to 4 million orders every day. We hear from the platform's Senior Director who leads darkstore & grocery strategy, Ashrujit Mohanty. Drop in to hear insights into the challenges in rolling out 200+ fulfillment centres across 15 countries in 12 months! How COVID has impacted QCommerce (non restaurant take-away), customer delivery preferences and what's Dmart (darkstore) strategy for Delivery Hero.

Delivery Hero SE, Ashrujit Mohanty, Senior Director
Moderated By:
Kindred PR, Tina Mulqueen, Forbes Contributor & Marketing Entrepreneur

 

16.15 SGT | 12.15 GST | 08.15 GMT | 04.15 EST
16:15 - 16:30 - Stage 1

DIGITAL
You forgot to mention smoothies again

PRESENTATION

People go on social media to watch cat videos and post pictures of brunch - they don’t want to see adverts, which is a real shame if you work in social. innocent’s social media idiot, John Thornton, will talk about building brand love, creating content people want to engage with, posting about product in interesting ways, plus why personality trumps tone of voice. He’ll also talk about a blue drink a lot.

Innocent Drinks, John Thornton, Head of Social Media

 

16.30 SGT | 12.30 GST | 08.30 GMT | 04.30 EST
16:30 - 17:00 - Stage 1

DIGITAL
Breaking boundaries

PANEL

The time for taboos is over. Learn from superstar digital marketers & business leaders who are branding 'controversial' products or standing up for what the brand believes in - all at the same time breaking social boundaries. After a year like 2020, is there still room for judgement and divisiveness?

LELO, Luka Matutinovic, Chief Marketing Officer

Diageo, Khushboo Benani, Head of Content, Influencer Marketing & Brand Advocacy

GSK , Shawn Roy, Consumer Insights Lead
Moderated By:
Webgains, Mumtaz Khamker, Global Head of Strategic Growth

 

17.00 SGT | 13.00 GST | 09.00 GMT | 05.00 EST
17:00 - 17:30 - Stage 1

NETWORKING
FUTR BREAKOUT ROOMS & 1'2'1 MEETINGS


 

17.30 SGT | 13.30 GST | 09.30 GMT | 05.30 EST
17:30 - 17:45 - Stage 1

MARKETING
Holding onto existing audiences & growing new ones

PRESENTATION

Creating a marketing strategy and content that adapts to each new customer demographic. What audience growth can look like for retailers or brands

Electronic Arts (EA), Rob Bullough, Director of Global Brand Marketing

 

17.45 SGT | 13.45 GST | 09.45 GMT | 05.45 EST
17:45 - 18:00 - Stage 1

MARKETING
Creative empathy 2020

PRESENTATION

In this session, Stefan Britton, Commercial Director, will reveal the latest findings from Datasine’s independent research interviewing 250 marketing decision-makers. The results show a fascinating picture of an industry in flux as it tries to respond to a time of crisis and social change.

Datasine, Stefan Britton, Commercial Director

 

18.00 SGT | 14.00 GST | 10.00 GMT | 06.00 EST
18:00 - 18:30 - Stage 1

MARKETING
Harnessing the creative mindset

PANEL

How to be brave, different and engage the billions in digital. What is the use of digital channels, data and insights without creative to make it all tangible & stick? With so much content, how can you capture 'real' moments and make it engaging with an audience? Get your creative juices flowing, to dare is to do.

World Rugby, Marissa Pace, Chief Marketing Officer

Camden Town Brewery, André Amaral, Marketing Director

Tribe , Beth Oddy, UK Sales Manager

FITBAKES, Ella Rauen-Prestes, Founder
Moderated By:
Pico, Vince Ota, Executive Creative Director, Global

 

18.30 SGT | 14.30 GST | 10.30 GMT | 06.30 EST
18:30 - 19:00 - Stage 1

WELCOME ADDRESS
FUTR BREAKOUT ROOMS & 1'2'1 MEETINGS


 

19.00 SGT | 15.00 GST | 11.00 GMT | 07.00 EST
19:00 - 19:15 - Stage 1

DIGITAL
Next-gen tech success - DEPOP case study

PRESENTATION

Depop: The technology behind GenZ favourite shopping app

Depop, Remo Gettini, Chief Technology & Data Officer

 

19.15 SGT | 15.15 GST | 11.15 GMT | 07.15 EST
19:15 - 19:30 - Stage 1

DIGITAL
Digital Transformation in the Era of COVID-19

PRESENTATION

Anthony will discuss the impact that COVID-19 has had on brands of all sizes and in particular the way it has sped-up the rate of, and need of, digital transformation by months, or in some cases, years. This year more than most, businesses have had to adapt and change at a rate perhaps not seen before. Plans for change and upgrades which may have been scheduled for months down the line had to be implemented within weeks within certain businesses. Suddenly, footfall for some industries dropped to zero overnight, and it was your online 'front door' that was the key driver to your business. How has this affected brands, and when the dust settles and we return to 'normal, what will this look like? And for some, will we actually be better off than before the year started?

Reputation.com, Anthony Gaskell, Managing Director - EMEA

 

19.30 SGT | 15.30 GST | 11.30 GMT | 07.30 EST
19:30 - 20:00 - Stage 1

DIGITAL
Gimme your...data & insights!

PANEL

Discover who your customer is and merge trend spotting with the products or services they need. Not forgetting the important data of online & offline shoppers to make full use of its CRM capacity across your organisation.

Verizon Media, Warren Mills, Platform Client Lead

Zappos, Alex Genov, Head of Customer Research

The FA, Ross Antrobus , Head of Behavioural Insights & Business Analytics

Myntra, Dipayan Chakraborty, Head of Data Analytics & Business Intelligence
Moderated By:
LCO-Creation, Saki Kobayashi, Co-Founder & Chief Operations Officer

 

20.00 SGT | 16.00 GST | 12.00 GMT | 08.00 EST
20:00 - 20:30 - Stage 1

NETWORKING
FUTR BREAKOUT ROOMS & 1'2'1 MEETINGS


 

20.30 SGT | 16.30 GST | 12.30 GMT | 08.30 EST
20:30 - 20:45 - Stage 1

ECOMMERCE & MCOMMERCE
An e-commerce education

PRESENTATION

Brick and mortar retailers will be left behind without expanding into eCommerce and after COVID-19, the race to survive is on. How can traditionally physical industries create a successful digital commerce strategy, educate their teams and ease customer resistance? How can we unlock the untapped potential of retail employees with digital retraining?

Tophatter, Sree Menon, Chief Operating Officer

 

20.45 SGT | 16.45 GST | 12.45 GMT | 08.45 EST
20:45 - 21:00 - Stage 1

ECOMMERCE & MCOMMERCE
Everyone is your Customer

PRESENTATION

Building great technology or products only gets you so far. Customers expect more. They expect relationships as well as results. So if you don't know your customers and they don't know you, there will come a time when they start to disengage and your growth will start to plateau. And if you don't know the signals and how to act on them, then you're going to be in trouble. Using AdRoll as a case study we'll talk about how to identify this and the steps you can take and the operating principles you need to embrace to ensure everyone is your customer now and into the future.

ADROLL , Gavin Flood, Senior Director of International Marketing

 

21.00 SGT | 17.00 GST | 13.00 GMT | 09.00 EST
21:00 - 21:30 - Stage 1

ECOMMERCE & MCOMMERCE
Becoming the leader of the pack - social commerce & livestream

PANEL

Social commerce importance in the marketing & sales mix is as strong as ever. With new platform updates from the likes of Instagram making it simple to buy on demand, whats the best strategy to take when approaching this channel? How should you approach the land of the livestream?

River Island, Chloe Bebbington, Social Media Marketing Manager

The Very Group, Shannon Jennings, Influencer Marketing

Benefit Cosmetics, Sylvia Xie, Director - Global Marketing, Analytics & Insights

Croud, Yazmin King, Senior Social Advertising Manager
Moderated By:
Fast Company, Jessica Thiefels, Founder, Jessica Thiefels Consulting & Expert Contributor

 

21.30 SGT | 17.30 GST | 13.30 GMT | 09.30 EST
21:30 - 22:00 - Stage 1

NETWORKING
FUTR BREAKOUT ROOMS & 1'2'1 MEETINGS


 

22.00 SGT | 18.00 GST | 14.00 GMT | 10.00 EST
22:00 - 22:15 - Stage 1

MARKETING
The next marketing services model

FIRESIDE CHAT

Are adholdcos past their sell by date? What’s the new model incorporating data, content and programmatic? Is faster, better, cheaper the way forward? Join the marketing master for a fireside chat on a new & exclusive services model idea

S4 Capital plc, Sir Martin Sorrell, Founder and Executive Chairman
Moderated By:
CNBC, James Wright, Producer & Presenter

 

22.15 SGT | 18.15 GST | 14.15 GMT | 10.15 EST
22:15 - 22:30 - Stage 1

MARKETING
To infinity and beyond - Cobra Beer case study

PRESENTATION

How to market a brand, build culture and strong operations to stand the test of time

Cobra Beer, Lord Karan Bilimoria CBE, President, CBI & Founder & Chairman

 

22.30 SGT | 18.30 GST | 14.30 GMT | 10.30 EST
22:30 - 23:00 - Stage 1

MARKETING
The art of storytelling & cultural marketing

PANEL

How can brands create unique, exciting and creative content when everyone has a story to tell and social media allows everyone to tell it? Top tips for avoiding tired and overdone content in order to attract and retain customers. Understanding the global customer and the cultural or social disparities.

BlackRock, Frank Cooper III, Global Chief Marketing Officer

Electronic Arts (EA), Rob Bullough, Director of Global Brand Marketing

Cadillac, Alexis Kerr, Head of Multicultural Marketing

Ferrero, Mark Wakefield, SVP Marketing - Nutella and Mainstream Chocolate
Moderated By:
Kindred PR, Tina Mulqueen, Forbes Contributor & Marketing Entrepreneur

 

23.00 SGT | 19.00 GST | 15.00 GMT | 11.00 EST
23:00 - 23:30 - Stage 1

NETWORKING
FUTR BREAKOUT ROOMS & 1'2'1 MEETINGS


 

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