FUTR Digital
Experience 2020
Online 4th - 6th November
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2020 Digital Agenda



GMT = Greenwich Mean Time
GST = Gulf Standard Time - Middle East
EST = Eastern Standard Time
SGT = Singapore Time

14.25 SGT | 10.25 GST | 06.25 GMT | 02.25 EST
14:25 - 14:30 - Stage 1

WELCOME ADDRESS
WELCOME - FUTR Group


FUTR Group, Shane White, Managing Director

 

14.30 SGT | 10.30 GST | 06.30 GMT | 02.30 EST
14:30 - 14:45 - Stage 1

BRANDS
Shopping on the feed

PRESENTATION

Technology to assure content and messaging drive commerce

Carousell, Puneet Garg, Head of Data Science & Data Engineering

 

14.45 SGT | 10.45 GST | 06.45 GMT | 02.45 EST
14:45 - 14:30 - Stage 1

BRANDS
E-Commerce First: How Brands Need to Approach Advertising Online

PRESENTATION

There's more competition for consumer attention than ever before. In this session, we'll introduce many challenges brands face today to improve the customer experience, diversify channel partners and win on crowded channels. We'll focus on Amazon Sponsored Ads, Google Shopping and Shoppable Media.

ChannelAdvisor, Link Walls, Vice President - Digital Marketing Strategy

 

15.00 SGT | 11.00 GST | 07.00 GMT | 03.00 EST
15:00 - 15:30 - Stage 1

BRANDS
Business of mobile & social commerce

PANEL

From influencers to new social media features and tech tools to purchasing as you see it, mobile apps are the major channel not to be messed with. How do brands best navigate to be successful? What customer experience strategy should you be planning for via social?

ONE Championship , Debbie Soon, Vice President and Head of Consumer Products

Tokopedia, Rudy Dalimunthe, Vice President - Customer Excellence

Deutsche Bank, Mohit Gupta, Director Marketing Asia Pacific & Global Social Media

SOCIALBAKERS, Charles Tidswell, VP JAPAC
Moderated By:
, Margery Lynn, Independent Marketing Expert

 

15.30 SGT | 11.30 GST | 07.30 GMT | 03.30 EST
15:30 - 16:00 - Stage 1

NETWORKING
FUTR BREAKOUT ROOMS & 1'2'1 MEETINGS


 

16.00 SGT | 12.00 GST | 08.00 GMT | 04.00 EST
16:00 - 16:15 - Stage 1

BRANDS
Personalisation in the age of AI

PRESENTATION

How can machine learning & high tech allow us to better connect with the customer?

O2, Mark Nicholson, Head of Online

 

16.15 SGT | 12.15 GST | 08.15 GMT | 04.15 EST
16:15 - 16:30 - Stage 1

BRANDS
AI technology & insights to drive brand innovation

PRESENTATION

How AI technology driven predictive insights can help to drive innovation and growth of consumer brands in the market

KERRY GROUP, Parth Patel, VP Marketing, Asia Pacific-Middle East-Africa

 

16.30 SGT | 12.30 GST | 08.30 GMT | 04.30 EST
16:30 - 17:00 - Stage 1

BRANDS
You said you loved me, but did you mean it?

PANEL

Customer centric & digital brands on building the key pillars for growth: brand values, innovation, sustainability & authenticity.

Foodpanda, Laura Kantor, Marketing & Sustainability Director

The Walt Disney Company, Anand Roy, Regional Director - SE Asia

Sustainably, Loral Quinn, Co-founder & Chief Executive Officer

VESTIAIRE COLLECTIVE, Pierre Everling, Chief Regional Officer - APAC
Moderated By:
VAN MEDIA GROUP, Glenn van Zutphen, Founder

 

17.00 SGT | 13.00 GST | 09.00 GMT | 05.00 EST
17:00 - 17:30 - Stage 1

NETWORKING
FUTR BREAKOUT ROOMS & 1'2'1 MEETINGS


 

17.30 SGT | 13.30 GST | 09.30 GMT | 05.30 EST
17:30 - 17:45 - Stage 1

BRANDING & PERSONALISATION (Track hosted by COVEO)
Brand & team strategy 101

PRESENTATION

Driving growth is critical to any brand, but what does this look like and especially now in a post Covid world? Personal development (let alone a team!) is a large component in successful brand strategy. Join Rita Clifton CBE for a lesson you do not want to miss with a deep dive into the key pillars of brand management, individual development and a sneak peak into her new book "Love Your Imposter".

Nationwide & ASOS, Rita Clifton CBE, Non-Executive Director

 

17.45 SGT | 13.45 GST | 09.45 GMT | 05.45 EST
17:45 - 18:00 - Stage 1

BRANDING & PERSONALISATION (Track hosted by COVEO)
Relevancy in the ‘Age of the Customer’

PRESENTATION

What differentiates a truly personalised and frictionless digital experience? Relevance. These relevant experiences move customer interactions from being transactional to emotional, which is essential to drive the customer loyalty brands need to compete for market share. This session will uncover the secret tools you need to level up to the Relevance Leaders of digital commerce.

COVEO, Ben Wild, Business lead for the UK and Ireland

 

18.00 SGT | 14.00 GST | 10.00 GMT | 06.00 EST
18:00 - 18:30 - Stage 1

BRANDING & PERSONALISATION (Track hosted by COVEO)
A balancing act

PANEL

How can businesses today balance the customer's demands for new practices but better services or products with their growing concerns for better transparency? How should you be balancing analytics with creative to help with producing the right consumer messaging? What ways can you ensure to match the right channels with the right data insights?

Kimberly-Clark, Juliana Chu, Digital & Analytics Director

L'Oreal, Anvesha Poswalia, Digital Marketing Lead

COVEO, Ben Wild, Business lead for the UK and Ireland

Herbalife Nutrition, James Sutton, Senior Digital Content & Campaigns Manager - EMEA
Moderated By:
FOREO , Frank Ravanelli, APAC Digital Media & Marketing Operations Manager

 

18.30 SGT | 14.30 GST | 10.30 GMT | 06.30 EST
18:30 - 19:00 - Stage 1

NETWORKING
FUTR BREAKOUT ROOMS & 1'2'1 MEETINGS


 

19.00 SGT | 15.00 GST | 11.00 GMT | 07.00 EST
19:00 - 19:15 - Stage 1

FMCG BRANDS
Beyond the bottle

PRESENTATION

Putting the conscious consumer at the centre of planning through continued Lifecycle Assessment (LCA) for the environment. Positive change through innovation

Procter & Gamble , Oya Ongor, Senior VP for Home Care

 

19.15 SGT | 15.15 GST | 11.15 GMT | 07.15 EST
19:15 - 19:30 - Stage 1

FMCG BRANDS
Navigating social shifts with purpose - Arcelik case study

PRESENTATION

Adopting a sustainability approach based on purpose and value, Arçelik pivoted its business and marketing strategy to rise to the occasion. It’s purpose-led efforts are now scaled up even further with the first-of-its-kind Hygiene Shield product line created in response to emerging consumer needs. Join us at this keynote session to explore leading a forward-thinking brand that stays alert to the shifting winds, forces issues into the spotlight and seeks to be part of the solution.

Arcelik, Zeynep Yalim Uzun, Chief Marketing Officer

 

19.30 SGT | 15.30 GST | 11.30 GMT | 07.30 EST
19:30 - 20:00 - Stage 1

FMCG BRANDS
Revive to survive

PANEL

How can legacy or established brands continue to upgrade & integrate in tomorrow's innovative technology driven world? How did brands cope in 2020? It's imperative to have the right tools at your fingertips (culture & team!) and this year has made the consumer more digital than ever. How can established brands keep up and stay relevant in tomorrow's world. What partnerships can help them gain a competitive edge?

PepsiCo, Anna Farberov, General Manager - Labs & Innovation

Cathay Pacific Airways, Abhijit Abhyankar, Regional Head of Marketing and Digital Sales

Bacardi, Tjalling Simoons, Marketing Director

Mars, Sorin Patilinet, Global Consumer Marketing Insights Director
Moderated By:
Tatler Singapore (Asia), Kissa Castaneda, Editor-in-Chief

 

20.00 SGT | 16.00 GST | 12.00 GMT | 08.00 EST
20:00 - 20:30 - Stage 1

NETWORKING
FUTR BREAKOUT ROOMS & 1'2'1 MEETINGS


 

20.30 SGT | 16.30 GST | 12.30 GMT | 08.30 EST
20:30 - 20:45 - Stage 1

D2C BRANDS
Beyond D2C – How to grow an omnichannel business to reach consumers on their terms and build profitable adoption channels

PRESENTATION

Hear from SDC’s CMO about how the first D2C telehealth platform for teeth straightening expanded its offering to become an end-to-end oral care company that is uniquely positioned to support the new age of virtual healthcare.

Smile Direct Club, John Sheldon, Chief Marketing Officer

 

20.45 SGT | 16.45 GST | 12.45 GMT | 08.45 EST
20:45 - 21:00 - Stage 1

D2C BRANDS
Started from the bottom, now we're here

PRESENTATION


Lounge underwear, Daniel Marsden, Chief Executive Officer & Founder

Lounge underwear, Melanie Sian, CoFounder and Chief Brand Officer

 

21.00 SGT | 17.00 GST | 13.00 GMT | 09.00 EST
21:00 - 21:30 - Stage 1

D2C BRANDS
From disruptor to mainstream

PANEL

How can D2C brands continue to shine in the mainstream and take market share from legacy brands? It's imperative to have the right tools at your fingertips (culture & team!) and this year has made the consumer more digital than ever.

M.Gemi, Heather Kaminetsky, Chief Brand Officer

Silkfred, Emma Watkinson, Chief Executive Officer

Urban Decay, Wende Zomnir, Founding Partner
Moderated By:
CLOUDINARY, Milind Pansare, Head of Product Marketing

 

21.30 SGT | 17.30 GST | 13.30 GMT | 09.30 EST
21:30 - 22:00 - Stage 1

NETWORKING
FUTR BREAKOUT ROOMS & 1'2'1 MEETINGS


 

22.00 SGT | 18.00 GST | 14.00 GMT | 10.00 EST
22:00 - 22:15 - Stage 1

BRANDS
Where are we headed - advanced visual toolsets

FIRESIDE CHAT


Paramount Pictures, Ted Schilowitz, Futurist

 

22.15 SGT | 18.15 GST | 14.15 GMT | 10.15 EST
22:15 - 22:30 - Stage 1

BRANDS
Trust in me - brands in the age of fake news and missinformation

PRESENTATION

Many brands try not to find their way into news, but in this day and age, news finds a way to them. When this happens, having strong brand pillars to trust-in can help a brand weather the storm of narrative co-opting and misinformation; allowing their message to stay focused and come out the other side stronger. Today, I’ll tell you how Lysol has been able to navigate these waters during our COVID crisis.

Reckitt Benckiser, Nobles Crawford, E-Commerce Marketing Lead

 

22.30 SGT | 18.30 GST | 14.30 GMT | 10.30 EST
22:30 - 23:00 - Stage 1

BRANDS
You've got to roll with it - growth management

PANEL

A conversation with leaders of brands who have seen a rise in sales & it's customer base during covid. Lessons in handling and maximising growth when business picks up whilst always staying true to brand values & utilising e-commerce.

Cover FX Skincare, Emily Culp, Chief Executive Officer

StockX, Olivier Van Calster, VP International and GM Europe

Zoom, Derek Pando, International & Partner Marketing

TRACKSMITH, Ryan Eckel, VP Marketing
Moderated By:
Morning Brew , Halie LeSavage, Retail Reporter

 

23.00 SGT | 19.00 GST | 15.00 GMT | 11.00 EST
23:00 - 23:30 - Stage 1

NETWORKING
FUTR BREAKOUT ROOMS & 1'2'1 MEETINGS


 

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