Suntec, Singapore
24th - 25th October 2018

Hashtag culture has the power to catapult everything into the global limelight. Brands and companies now focus on creating campaigns that have “shareability” and “virality” – gaining maximum reach. If done correctly the reposted digital content can spread like wildfire – providing a fast, affordable and effective way for brands to engage with a global audience. It is exactly these dynamics which force major shifts and changes in modern businesses. For instance, there is the problem of how to attract the millennial consumer, who has a plethora of new shopping habits that the global market is continuously trying to decode. One important aspect of these consumers, however, is their demand for shareable experiences.

Reshaping traditional industries
The fashion industry has been experimenting for some time now with new ways to capture the attention of consumers and drive social disruption. The fashion brand Chanel did just that at its show in September when its designer Karl Lagerfeld sent light-up sandals down the Paris Fashion Week runway as though to illuminate the emergency exit path for his Aviation-themed collection. This simple, yet disruptive idea got some serious media and social attention. 
Augmented and virtual reality is at the forefront of this movement. Technology has empowered us to experience a variety of things at a click of a button. Companies such as Goinstore, Augment and Holition are pioneering this tech-retail revolution, enabling and facilitating our experiential future. 
Premium lighting, manufacture and design company  Northern Lighting uses advanced digital technology Augment to link its 2D print materials, such as catalogues, to its virtual product showroom where its entire furniture collection is available in 3D augmented reality – giving the customer ability to try all of the lamps in scale in augmented reality from the comfort of their own homes.

The Uber effect
The growth of the sharing economy together with the rise of millennial-thinking brands like Airbnb, Uber and, BlaBlacars, are an excellent example of the Uber effect (the new appetite for on-demand services). Airbnb is the perfect example with the millennial traveller choosing a quirky apartment and unique central experience over a hotel. They want a more genuine and local experience. As of March of this year, Airbnb is valued somewhere around $20 to $25 billion – doubling in value from 2014.

Bespoke experiences
When looking at the hospitality industry, hotels are gearing up their experiential offering to include revised decor, updating rooms with trendier furnishings and glitzing up lobbies with musical acts, to adding services such as budget prices, 24-hour cafes, full-service bars and even yoga classes in pursuit of the millennial traveller. And in a nod to this digitally conscious generation, they are wooing them with social media, concierge apps, free wifi and smartphones used as room keys. 
In order for success, companies and brands need to question how they deliver a shareable lifestyle experience that adds value to the millennial consumer. 


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The FUTR is here. M20/20 expands into FUtureTRends; the year-round conversation on the future of consumer-facing commerce.

In 2015 we created our vision for a new type of event. Millennial 20/20 was disruptive, both in terms of format and content. We were quick to identify the rapidly-changing consumer landscape driven by the digitally-savvy, mobile-first, tech-native millennial generation. Our vision was to bring together brands and retailers with the latest solutions and innovations able to meet these needs and transform each part of the customer journey.

After our successful launch in London, demand from our community took us all over the world, hosting summits in Singapore, New York and Sydney in just 18 months.

Over this time, we witnessed multiple trends, technologies, innovations and business models that held the potential to disrupt the way brands and retailers operate. It became apparent that these changes were moving at a much faster pace than we ever imagined. While still driven by empowered consumers, we identified trends that were in the near-future that we wanted to bring to life through our events.

FUTR is our own evolution. FUTR is actively engaged in next-generation commerce. FUTR is the must-attend event to identify what’s next.

The FUTR is here.

This isn’t just a conference and exhibition. FUTR is an authentic global community for those who want to stay at the cutting-edge of insights, technology and solutions. The move to FUTR is not only a change of name, but a new commitment to year-round conversation for analysis and insight-sharing. A watering hole for the future-focused leaders who want to see “what’s next”, understand how to bridge ‘the gap between now and next’, while carrying forward authentic values with no baggage. FUTR is both cross-industry and global. We strive to find the lessons from across the globe to inspire and mobilise leaders as they seek to connect with today’s consumer.

M20/20 was the launch pad for us to understand this space; to listen and learn what leaders and innovators really want. FUTR is the next chapter.

Whether it’s accessing brand-new content at one of our summits, attending insightful roundtables and workshops, or gaining knowledge from our newly-launched research platform FUTR Insights; we want you to be part of FUTR for all Future Trends.

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