ASIA SUMMIT 2018
Suntec, Singapore
24th - 25th October 2018


From on-demand services to ‘selfie-worthy’ in-store encounters, millennials want new experiences and fast. Rupa Ganatra, Co- Founder, Millennial 20/20 explains.

Millennial consumers’ beauty demands are everchanging, but beauty brands that are one step ahead of the curve will reap rich rewards. So where’s a good place to start?

4 On-demand services
Consumers want services to fit around them at their convenience. Blow Ltd is offering Fast Beauty on Demand, which enables customers to book blow dries, make-up and nail appointments to be carried out in their homes, at work or in a hotel through its app.
Consumers can also have fast beauty services in Blow Ltd’s store.

4 Personalised subscriptions
While the likes of Birchbox and Glossybox have become wellknown players, others are benefiting from becoming even more
personal. Scentbird, a fragrance subscription service, caters for those who desire authenticity and variety, as well as a fun experience. The company conducted a survey that found only 3% of millennials had what they considered a ‘signature scent’.

4 Product crowdsourcing
“In order to successfully market to millennial consumers, they need to be invited to co-create your brand story,” Hannah Ward, Marketing Manager at StoryStream said. Digital brands such as Julep and Glossier, which raised $30m and $8.4m respectively in their recent fundraising rounds, are leading the way. Julep launched more than 300 products last year on the back of customer feedback and Glossier is due to launch its first crowd-sourced skin care product in 2016.

4 ‘Selfie-worthy’ in-store experiences
As millennials spend an increasing amount of time online, they still want to have physical access to test their favourite brands in-store. But this experience can be made all the better if the store also provides unique, Instagram- or selfie-worthy experiences. Ricky’s NYC recently opened a store in SoHo, New York called #. The store is a completely new retail offering because it only stocks Instagram’s most popular beauty products. Meanwhile, feelunique.com is due to launch a pop-up in Paris this year showcasing 12 of the best British beauty brands.

     

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The FUTR is here. M20/20 expands into FUtureTRends; the year-round conversation on the future of consumer-facing commerce.


In 2015 we created our vision for a new type of event. Millennial 20/20 was disruptive, both in terms of format and content. We were quick to identify the rapidly-changing consumer landscape driven by the digitally-savvy, mobile-first, tech-native millennial generation. Our vision was to bring together brands and retailers with the latest solutions and innovations able to meet these needs and transform each part of the customer journey.

After our successful launch in London, demand from our community took us all over the world, hosting summits in Singapore, New York and Sydney in just 18 months.

Over this time, we witnessed multiple trends, technologies, innovations and business models that held the potential to disrupt the way brands and retailers operate. It became apparent that these changes were moving at a much faster pace than we ever imagined. While still driven by empowered consumers, we identified trends that were in the near-future that we wanted to bring to life through our events.

FUTR is our own evolution. FUTR is actively engaged in next-generation commerce. FUTR is the must-attend event to identify what’s next.

The FUTR is here.

This isn’t just a conference and exhibition. FUTR is an authentic global community for those who want to stay at the cutting-edge of insights, technology and solutions. The move to FUTR is not only a change of name, but a new commitment to year-round conversation for analysis and insight-sharing. A watering hole for the future-focused leaders who want to see “what’s next”, understand how to bridge ‘the gap between now and next’, while carrying forward authentic values with no baggage. FUTR is both cross-industry and global. We strive to find the lessons from across the globe to inspire and mobilise leaders as they seek to connect with today’s consumer.

M20/20 was the launch pad for us to understand this space; to listen and learn what leaders and innovators really want. FUTR is the next chapter.

Whether it’s accessing brand-new content at one of our summits, attending insightful roundtables and workshops, or gaining knowledge from our newly-launched research platform FUTR Insights; we want you to be part of FUTR for all Future Trends.


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