Suntec, Singapore
24th - 25th October 2018

The millennial traveller already makes up over one third of the world’s hotel guests, with predictions that this will reach over 50% by 2020. As the hospitality industry gears up for the biggest disruption in decades, key attributes like design, authenticity, experience, technology and perceived value, are imperative for attracting the digitally savvy and demanding millennial traveller - a unique opportunity for boutique hotels to win them over.

Personalised and Unconventional Experiences have never been more important. Seen as more exclusive and intimate than large hotels, boutique hotels are seeing demand from millennials who seek something unique and want to share their experiences.
“Millennials want to connect with their favourite brands on an emotional level, be part of the action and share their experience with their network,” says Sabine Kern, Director of Sales & Marketing at London Edition Hotel.

Whether they are posting pictures, sharing reviews, checking-in via Facebook or sharing status updates, the millennial generation are a powerful marketing tool for boutique hotels. “In order to successfully market to millennial consumers, they need to be invited to co-create your brand story,” says Hannah Ward, Marketing Manager at Story Stream.

Hotel Design is being transformed to cater for the millennial traveller through the evolution of lobby design, common social spaces and more efficient use of space in hotel rooms. London’s newest boutique hotel Laslett hotel looks to capture the rich cultural heritage and local contemporary scene of Notting Hill within the design of the hotel. It incorporates a curated British library, serves dishes supplied by a celebrated local chef and has a shop showcasing collaborations with local designers and artists.

Room Design
Boutique hotels around the world are catering for the millennial traveller’s desire for experiences at every touch point. Hotel Naumi, is designed to feel like a private home with each room inspired by different artists from Coco Chanel to Andy Warhol. Rooms also include Apple TV and AirPlay Mirroring to cater for technology needs.

Smart technology is important for the millennial traveller, making their stay more efficient and easier to manage than ever before. Technology start-ups like Room Key are enabling boutique hotels to offer the same services as the larger hotel chains through check-in and check-out via mobile, mobile room keys, real-time billing and concierge messaging.
Hotels are increasingly moving from traditional to boutique in an effort to harness a powerful generation of consumers with unique needs and if the boutique hotel industry plays it’s cards right, it will continue to go from strength to strength. 


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The FUTR is here. M20/20 expands into FUtureTRends; the year-round conversation on the future of consumer-facing commerce.

In 2015 we created our vision for a new type of event. Millennial 20/20 was disruptive, both in terms of format and content. We were quick to identify the rapidly-changing consumer landscape driven by the digitally-savvy, mobile-first, tech-native millennial generation. Our vision was to bring together brands and retailers with the latest solutions and innovations able to meet these needs and transform each part of the customer journey.

After our successful launch in London, demand from our community took us all over the world, hosting summits in Singapore, New York and Sydney in just 18 months.

Over this time, we witnessed multiple trends, technologies, innovations and business models that held the potential to disrupt the way brands and retailers operate. It became apparent that these changes were moving at a much faster pace than we ever imagined. While still driven by empowered consumers, we identified trends that were in the near-future that we wanted to bring to life through our events.

FUTR is our own evolution. FUTR is actively engaged in next-generation commerce. FUTR is the must-attend event to identify what’s next.

The FUTR is here.

This isn’t just a conference and exhibition. FUTR is an authentic global community for those who want to stay at the cutting-edge of insights, technology and solutions. The move to FUTR is not only a change of name, but a new commitment to year-round conversation for analysis and insight-sharing. A watering hole for the future-focused leaders who want to see “what’s next”, understand how to bridge ‘the gap between now and next’, while carrying forward authentic values with no baggage. FUTR is both cross-industry and global. We strive to find the lessons from across the globe to inspire and mobilise leaders as they seek to connect with today’s consumer.

M20/20 was the launch pad for us to understand this space; to listen and learn what leaders and innovators really want. FUTR is the next chapter.

Whether it’s accessing brand-new content at one of our summits, attending insightful roundtables and workshops, or gaining knowledge from our newly-launched research platform FUTR Insights; we want you to be part of FUTR for all Future Trends.

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