Suntec, Singapore
24th - 25th October 2018

By Rupa Ganatra, Co-Founder, Millennial 20/20

November 10, 2015
Millennials have grown up in a very different era to previous generations, with various factors leading to a rise in entrepreneurship and the arrival of a different breed of entrepreneur with a unique and often disruptive approach.
Entering the workforce during the 2008 financial crisis has made entrepreneurship more common amongst millennials and in many cases forced this generation to create their own jobs. When leaving school, Portr Founder Randel Darby found that there wasn’t any job security due to the uncertain economic climate. “That makes you think differently and your approach to risk changes. If doing a job that is ok, but not something you are passionate about, no longer gives you guaranteed income and learning, why stick it out when you could be doing something you love,” he says. 
Millennials have also grown up in an era where technology is embedded in their DNA and they are not afraid of working and adapting in a fast-paced and ever-changing business environment. Pavegen’s Founder & CEO Laurence Kemball-Cook believes that “we’re well-accustomed to rapid change and therefore find adaptation easy in comparison to the previous generation.” This environment has also meant that at early phases of their entrepreneurial journeys, they have become far more used to looking for innovative solutions to challenges and problems they face.
Millennial entrepreneurs are also known as the 24/7 entrepreneurs. Due to the rise of social media, the requirements for self-branding like never before and the magnitude of online communications & tasks, millennial entrepreneurs never really stop. “Whether it be scheduling interesting articles to tweet throughout the week in order to keep your audience engaged, penning relevant blog posts, or managing a team of like minded people, down-time simply doesn't exist,” says Ivan Mazour, CEO & Founder of Ometria, a leading customer insight and marketing automation platform. “A millennial entrepreneur doesn't balk at the idea of scheduling in a Sunday morning Skype session, nor do they shy away from answering emails on holiday.”
From Facebook Founder Mark Zuckerberg to Instagram Founder Kevin Systrom, millennial founders have also been known for some of the world’s most disruptive and innovative business models in existence and for changing the world as we know it.  Founder of the Unsigned Music Awards, Simon O’Kelly points out, “Millennial entrepreneurs are - on many occasions - looking to enter existing industries, which are held together by long-established business models and usually with a handful of seemingly immovable key players at the top. The job of a millennial entrepreneur is to disrupt this comfort zone and instill a new trust into an unsuspecting audience - fairly rapidly.”
In terms of work culture, Portr founder Randel Darby attributes the team’s success in problem solving, creativity and collaboration in the workplace to “a very flat, non-heirarchical structure”, where the whole team sits together. He believes that this “encourages creativity and a sense of ownership for more junior members of the team, who are able to directly work with people at all levels for the business in shaping a better product.”
With millennial entrepreneurs who embrace change, face the fast-paced world of technology head-on and aren’t fearful of pushing boundaries, we are witnessing the rise of the most entrepreneurial generation in history.
The founders of Pavegen, Ometria, Portr, Unsigned Music Awards and many more millennial founders will all be speaking at Millennial 20/20 Summit on 13th – 14th April 2016.


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The FUTR is here. M20/20 expands into FUtureTRends; the year-round conversation on the future of consumer-facing commerce.

In 2015 we created our vision for a new type of event. Millennial 20/20 was disruptive, both in terms of format and content. We were quick to identify the rapidly-changing consumer landscape driven by the digitally-savvy, mobile-first, tech-native millennial generation. Our vision was to bring together brands and retailers with the latest solutions and innovations able to meet these needs and transform each part of the customer journey.

After our successful launch in London, demand from our community took us all over the world, hosting summits in Singapore, New York and Sydney in just 18 months.

Over this time, we witnessed multiple trends, technologies, innovations and business models that held the potential to disrupt the way brands and retailers operate. It became apparent that these changes were moving at a much faster pace than we ever imagined. While still driven by empowered consumers, we identified trends that were in the near-future that we wanted to bring to life through our events.

FUTR is our own evolution. FUTR is actively engaged in next-generation commerce. FUTR is the must-attend event to identify what’s next.

The FUTR is here.

This isn’t just a conference and exhibition. FUTR is an authentic global community for those who want to stay at the cutting-edge of insights, technology and solutions. The move to FUTR is not only a change of name, but a new commitment to year-round conversation for analysis and insight-sharing. A watering hole for the future-focused leaders who want to see “what’s next”, understand how to bridge ‘the gap between now and next’, while carrying forward authentic values with no baggage. FUTR is both cross-industry and global. We strive to find the lessons from across the globe to inspire and mobilise leaders as they seek to connect with today’s consumer.

M20/20 was the launch pad for us to understand this space; to listen and learn what leaders and innovators really want. FUTR is the next chapter.

Whether it’s accessing brand-new content at one of our summits, attending insightful roundtables and workshops, or gaining knowledge from our newly-launched research platform FUTR Insights; we want you to be part of FUTR for all Future Trends.

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