The days when it was acceptable to interrupt potential customers with your marketing message are long gone, particularly when it comes to millennials. In order to successfully market to consumers they need to be invited to co-create your brand story, and don’t just take our word for it.
43% of those surveyed rank authenticity as more impor ...
Does it ever strike you as strange that the website url has spawned a global multi-billion dollar industry, yet the conversational currency of the millennial, the hashtag, costs you nothing?
But it looks like the adage that what’s free is never valued has become the case, as we set up, promote and abandon hashtags with alarming regularity. ...
Two weeks ago the UK welcomed the Chinese Premier Xi Jinping to Britain. Meanwhile, around half of China’s 1.35 billion people were consuming digital media emblazoned with images of our national treasures, Premier League football and stories of Xi Jinping’s love of Fish and Chips.
These conversations were not happening across F ...
Cause marketing in itself is not new, but the heightened awareness and response of the always connected and informed millennial consumer is creating a more sustainable and CSR conscious world, which is what is creating larger and up-tapped opportunities.
If your business or brand doesn’t stand for a cause, consumers may turn to your compet ...
Simon Berger, founder of IM2 Group and co-founder of Millennial 20/20, discusses the future of exhibitions and asks; what is the industry doing to evolve?
The millennial consumer, who currently makes up 1.7 billion of the global population, is transforming the events industry. As natural networkers, personally and digit ...
The FUTR is here. M20/20 expands into FUtureTRends; the year-round conversation on the future of consumer-facing commerce.
In 2015 we created our vision for a new type of event. Millennial 20/20 was disruptive, both in terms of format and content. We were quick to identify the rapidly-changing consumer landscape driven by the digitally-savvy, mobile-first, tech-native millennial generation. Our vision was to bring together brands and retailers with the latest solutions and innovations able to meet these needs and transform each part of the customer journey.
After our successful launch in London, demand from our community took us all over the world, hosting summits in Singapore, New York and Sydney in just 18 months.
Over this time, we witnessed multiple trends, technologies, innovations and business models that held the potential to disrupt the way brands and retailers operate. It became apparent that these changes were moving at a much faster pace than we ever imagined. While still driven by empowered consumers, we identified trends that were in the near-future that we wanted to bring to life through our events.
FUTR is our own evolution. FUTR is actively engaged in next-generation commerce. FUTR is the must-attend event to identify what’s next.
The FUTR is here.
This isn’t just a conference and exhibition. FUTR is an authentic global community for those who want to stay at the cutting-edge of insights, technology and solutions. The move to FUTR is not only a change of name, but a new commitment to year-round conversation for analysis and insight-sharing. A watering hole for the future-focused leaders who want to see “what’s next”, understand how to bridge ‘the gap between now and next’, while carrying forward authentic values with no baggage. FUTR is both cross-industry and global. We strive to find the lessons from across the globe to inspire and mobilise leaders as they seek to connect with today’s consumer.
M20/20 was the launch pad for us to understand this space; to listen and learn what leaders and innovators really want. FUTR is the next chapter.
Whether it’s accessing brand-new content at one of our summits, attending insightful roundtables and workshops, or gaining knowledge from our newly-launched research platform FUTR Insights; we want you to be part of FUTR for all Future Trends.
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