2019 Asia Agenda




FUTR Stage 1

FUTR Stage 2

FUTR Stage 3

08.00
08:00 - 08:45 - All Stages

Networking
FUTR Morning Registration



08.45
08:45 - 08:55 - All Stages

Keynotes
FUTR & SBF Welcome


Singapore Business Federation, S.S. Teo , Chairman

FUTR Group, Simon Berger, Co-Founder


08.55
08:55 - 09:10 - All Stages

Keynotes
Guest of Honour Keynote

PRESENTATION


Ministry of National Development Singapore, Mr Zaqy Mohamad, Minister of State


09.10
09:10 - 09:20 - All Stages

Keynotes
Digital Competency Training Roadmap, Professional Diploma on Digitalisation & Skills for transformation Programme

MOU SIGNING


SBF & NUS ISS


09.20
09:20 - 09:40 - All Stages

Keynotes
Digitalisation – How Digital Champions Invest and Transform

PRESENTATION

Digital transformation for companies has been and will continue to be a key feature in the years ahead. What has been achieved so far and where do industries and countries stand in their digital journeys? What do leading companies do differently and which path to follow from different starting points and when the different outcomes from digital are in target? The Boston Consulting Group (BCG) will provide a pulse check on the digital landscape and a lens on digital transformation from various angles.

BCG Munich, Dr Michael Grebe, Managing Director & Senior Partner


09.40
09:40 - 10:20 - All Stages

Keynotes
Industry 4.0 and Services 4.0 - Challenges, Disruptors, Innovators

PANEL

Some companies have succeeded, many have not. Hear from the ones who did it on how they navigated the path to success. What are the things to look out for and the pitfalls to avoid? On top of that, what does one stand out in this era of digitalization? Is digitalization the only way?

Starhub, Arthur Tang, Acting Chief

A*ccelerate, Philip Lim , CEO

Singapore Institute of Management (SIM) , Dr Kevyn Yong, Chief Learning Officer

Lazada, Ryan Tay, Chief Business Officer
Moderated By:
BCG Singapore , Michael Tan, Managing Director and Partner


10.20
10:20 - 10:40 - All Stages

Keynotes
THE SPEED OF CULTURE

PRESENTATION

Cultural relevance has become an increasingly important driver in a consumer’s purchase decision today. This keynote from Arvinder Gujral, Managing Director, Southeast Asia, Twitter, will uncover insights into the audience behaviours that shape culture and present analysis of brand activations that rallied communities to influence culture. He will also discuss how the best brands have used it to change a ‘moment’ on Twitter into a ‘movement’. The presentation will leave marketers with tips on how unlock audience participation when connecting their brand with what’s happening - at the speed of culture.

Twitter Inc., Arvinder Gujral, Managing Director, Southeast Asia and Senior Director, Business Development, Asia Pacific, Twitter Inc.


10.40
10:40 - 11:10 - All Stages

Keynotes
Platforms - Accelerators and Superchargers of Growth

FIRESIDE CHAT

Digital platforms are expected to become important business models for enterprises in the future. They are also seen as drivers of innovation, productivity and growth in the digital economy. Examples of early platform players include Uber, Airbnb, Alibaba, all of which resulted in market disruption when they were launched. However, platforms have since become an essential part of the business landscape, and not just the domain of digital native start-ups. Increasingly, incumbent companies are also launching their own platforms as their business models mature. Hear from the experts and understand what platform business models are, and the positions they can play in the platform economy. Also, what are the platform strategies to consider for businesses in different categories of industries?

ZALORA Group, Gunjan Soni, CEO

Platform Revolution and HBR Top 10 Ideas 2017, Sangeet Choudary, Author

Haulio, Alvin Ea, CEO
Moderated By:
Technology , Grace Chng , Writer and author


11.10
11:10 - 11:30 - All Stages

Keynotes
Insights from a Thought Leader: Technology. Capabilities. Talent.

PRESENTATION

It’s not about the technology. It’s about the people who can understand and leverage the technology. Capabilities and talent are two vital pieces to completing the jigsaw puzzle of digital transformation. How can the right capabilities and talent be identified, cultivated and built?

Certis-Cisco, Paul Chong, President and Group CEO


11.30
11:30 - 12:10 - All Stages

Keynotes
Advancing Workforce Transitions in a Digital Economy

PANEL

The main hurdle of effective digitalization and technology deployment is “people issues”. Technological change requires not only the right talent in the right places, but also an understanding of and commitment to the broader goals of the change. Pushing through new technologies without fully communicating the rationale and benefits often triggers employee resistance, the top impediment to technological advancement. How can this be avoided? How can an effective two-way communication highway be built?

Nissan Motor Asia Pacific, Panchalee Weeratammawat, Regional Vice President, HR Business Partner

Park Hotel Group, Allen Law, CEO

In Corp. Global, Atin Bhutani, Group CEO

Microsoft Singapore , Richard Koh , CTO
Moderated By:
Certis-Cisco, Paul Chong, President and Group CEO


12.10
12:10 - 13:30 - All Stages

Networking
Lunch + FUTR VIP Meeting Programme



13.30
13:30 - 13:50 - FUTR Stage 1

Brands
Track Keynote: Sustainability and social responsibility in Brand Building strategies

PRESENTATION


GSK Healthcare, Shawn Roy , Global Lead Consumer Insights (Food and Nutrition)

 
13:30 - 13:50 - FUTR Stage 2

CX & Loyalty
Track Keynote: The Quintessential CX Toolkit: Understanding the Voice of the Customer through Text Mining

PRESENTATION

As Customer Experience continues to exponentially grow, what tools do you have to help anticipate demand and behaviour? Customers are now expecting a much faster reaction from brands. By introducing technology to help scale the amount of content available, CX is able to dramatically shorten the response cycle. In this session, understand how to harness data for predictive modelling using: - Live data crawling - Knowledge graphs to build context - Omnichannel perspective

Meltwater, Mimrah Mahmood , APAC Director for Media Solutions

 
13:30 - 13:50 - FUTR Stage 3

Retail
Track Keynote: Mobility Retail - Customer insights and scenarios driving change

PRESENTATION

The way people ‘consume mobility’ will undergo fundamental changes as cars become computers on wheels, autonomous driving goes mainstream, car ownership is replaced by transportation as a service, and the vehicles are increasingly electrified. These changes will reshape our cities as well as ‘brick and mortar’ retail. Shell Retail is repositioning itself to thrive in this mobility and energy transformation and significantly expand its Service station network whilst growing its Convenience Retail business to become the preferred Mobility Retailer.

Shell International, Klaas Mantel, Head of Global Convenience Retail

 

13.50
13:50 - 14:10 - FUTR Stage 1

Brands
Democratising Brands: What we learnt about modern branding in rural Myanmar.

FIRESIDE CHAT

What does it mean to ‘unlearn’ everything you think you know about branding? Katie Ewer, Head of Strategy at brand consultancy Jones Knowles Ritchie, and Win Mrat Wai of Proximity Designs Yangon, share the story of the creation of Yetagon, an agricultural solutions brand aimed at rural farmers in Myanmar. During the presentation the speakers will explore: - ‘Market Making’ - How Proximity Designs help farmers view themselves as ‘consumers’ , and why that’s a good thing - ‘Democratised design’ – Why good design is essential, and bad design is detrimental - ‘Defining your brand role’ - What could brands in developed markets learn from one that’s been built in a developing

Jones Knowles Ritchie, Katie Ewer, Head of Strategy, JKR Singapore

Proximity Designs, Win Mrat Wai, Senior Brand Manager

 
13:50 - 14:10 - FUTR Stage 2

CX & Loyalty
Telephone Directories, Oil Wells and Gold Mines: Practical ways to use Data and AI in your business

PRESENTATION


GO-JEK, Reynold D Silva, Senior Vice President, Data & Marketing

 
13:50 - 14:10 - FUTR Stage 3

Retail
Growing with Confidence: Unlocking Business Revenue and Expanding to New Markets

PRESENTATION

Expansion into new markets is a huge opportunity for most businesses, but can also be a challenging undertaking to successfully execute. Understanding that customer experience is changing, and expectations of service norms are now higher than ever -- merchants need to balance these needs in new markets while minimising risks. The investment of accelerating business growth into new markets means evaluating potential risks and poor internal processes (including too stringent fraud prevention mechanisms) that may bleed dry potential pockets of revenue. Entering new markets provides significant additional revenue opportunities if merchants can strike a perfect balance between meeting customer expectations while ensuring they are not too risk averse. New markets can potentially expose businesses to new threats – especially in countries with higher amounts of fraud attempts and considered to be “high risk.” However, it is important to note that the vast majority of transactions originating from these countries are still legitimate shoppers and therefore translate to vast untapped business potential. These expansion opportunities reward businesses that are willing and able to invest in the right tools to enable growth, as these areas actually represent the potential of growing and burgeoning markets. Only by leveraging an integrated fraud platform that evaluates the entirety of the customer journey and all touch-points across a global network can merchants unlock business revenue and potential in new markets without the fear of fraud holding them back.

Forter, Angela Whiteford, Chief Marketing Officer

 

14.10
14:10 - 14:40 - FUTR Stage 1

Brands
Harnessing the creative mindset, how to be brave, different and engage the billions in digital

PANEL

What is the use of digital channels, data and insights without creative to make it all tangible & stick? With so much content how can you capture 'real' moments and make it engaging with an audience? Get your creative juices flowing, to dare is to do.

Diageo, Stuart La Brooy, Senior Marketing Director & Creative Innovation - Asia

COMO Group, Nikolaus Ong, Chief Digital Officer

Shootsta, Matt Greatorex , Business Development Manager - ASIA

NS8, Gabriel Shepherd, Executive VP of Marketing
Moderated By:
VanMedia Group , Kat van Zutphen , Director

 
14:10 - 14:40 - FUTR Stage 2

CX & Loyalty
Technology, brand management & infrastructure in CX. Matching physical & digital experiences

PANEL

Online to offline customer experiences & expectations, are all about making them seamless and in synergy, so what tools for measurement like customer journey mapping are of best use today? How can technology be used as an enabler to improve CX? Brand alignment and channels working in unison with CX is critical but how is this implimented in terms of infrastructure? Caring for the customer is always first.

AXA China & Hong Kong, Sudesh Thevasenabathy, Head of Customer Care Management

MoEngage , Kshitij Hastu, Head of Growth (SEA)

NTUC Link, Sisir Mohapatra , Head - Business Operations & Consumer / Partner Services

Milky Way Robotics , Eunice Wong, CEO
Moderated By:
LCO-Creation Singapore, Saki Kobayashi, Co-founder & COO

 
14:10 - 14:40 - FUTR Stage 3

Retail
Smart stores to self check out. The A-Z of creating meaningful and immersive retail experiences from shopping malls to popup's

PANEL

Jump in and join the immersive session as we deep dive into all things innovative in retail. Smart mirrors in fashion, are they a fad or an attraction? Can the same be said in beauty. When is self check out going to boom and how effective can pop up's in unison to drive store engagement?

PT Matahari Dept Store, Tbk, Benjamin Handradjasa , Managing Director – Specialty Retail

CT CORPORA, Bhavin Patel, Group Executive Director & Group CEO of Omnichannel & Digital Platforms

Pestle & Mortar Clothing, Hugh Koh, CEO & Co Founder
Moderated By:
VanMedia Group , Glenn van Zutphen , Founder

 

14.40
14:40 - 15:10 - FUTR Stage 1

Brands
Creating a brand purpose, building a community and the effect on sales

PANEL

Today more than ever, its important for a brand to have strategic direction in its purpose and even more imperative to share that vision with its fans. This is one building block in a wall to help secure a strong community of followers but how do you transform purpose into sales? Transparency into commercial gains?

Banyan Tree Hotels, Resorts & Spas, Lee Woon Hoe, AVP/Director, Brand Assurance and Experience Development - Wellbeing

The Nurturing Co., David Ward, Founder

WWF International, Bonnie Chia, Head of Brand

Arsenal F.C, Ann Gacutan, Partnership Development Manager - Asia-Pacific
Moderated By:
INSEAD, Geetika Bisla , Marketing Expert & INSEAD Alumni

 
14:40 - 15:10 - FUTR Stage 2

CX & Loyalty
Customer expectation and delivering on a brand promise for loyalty & retention

PANEL

Analyzing each touchpoint in a customer’s journey to purchase and how to gain that competitive advantage for better loyalty. CX tools at the ready!

Reckitt Benckiser Health, Anjali Kalia, APAC Consumer Connections Strategy & Ops Head

Revolut, Jakub Zakrzewski, Head of Growth APAC

Magento Commerce , Nicholas Kontopoulos, Head of APAC Commerce Marketing

Love, Bonito, Isabella Zhou, Head of Growth
Moderated By:
HaloLife, Jean-François Legourd, CEO

 
14:40 - 15:10 - FUTR Stage 3

Retail
Omnichannel retailing and digital transformation intelligence

PANEL

The age of digital transformation is now. Operations in retail is rapidly evolving with the king of disruptors Amazon monopolising the online to offline market, no longer can retail focus on the physical 'buy cheap' and 'sell high' only scenario. Retailers have to focus (and excel) on the digital value chain to truly become updated and customer centric. We take a look at those businesses who have actioned transformation in the modern era to enable greatest connection with today's consumer, what technology is around the corner and how new partnerships can enhance multichannel retail.

PT Mitra Adiperkasa, Suresh Dalai, Interim COO

AXA Insurance, Tomasz Kurczyk, Chief Transformation & Digital Officer

Web Spiders Ltd. , Siddharth Jhunjhunwala, CEO

Standard Chartered Bank, Sylwia Kulesza, Senior Executive Director of Digital Engagement & Cross-Channel Sales; Group Digital Banking
Moderated By:
INSEAD, Rani Francois-Marie Saad, Executive Coach - Digital Transformation & Innovation

 

15.10
15:10 - 15:40 - All Stages

Networking
Afternoon Break + FUTR VIP Meeting Programme



15.40
15:40 - 16:00 - FUTR Stage 1

Insights
Track Keynote: How to methodically transform your business into a marketing structure that will work in today’s world of constantly evolving tech, incomplete systems and data and massive chaos.

PRESENTATION


Diageo, Stuart La Brooy, Senior Marketing Director & Creative Innovation - Asia

 
15:40 - 16:00 - FUTR Stage 2

Operations & Logistics
Track Keynote: End to end product flow & digitisation

PRESENTATION


Urban Fox, Joe Choa, Managing Director

 
15:40 - 16:00 - FUTR Stage 3

Growth Markets
Track Keynote: The Indian experience. What it takes to make an emerging market consumer tick (over a billion in fact)

PRESENTATION


Myntra, Harish Narayanan , CMO

 

16.00
16:00 - 16:20 - FUTR Stage 1

Insights
Growth Markets

PRESENTATION


Eight Roads, Dave Ng, Head of SEA

 
16:00 - 16:20 - FUTR Stage 2

Operations & Logistics
Complexities of launching a successful e-commerce program in Asia

PRESENTATION


Stanley Black & Decker, Inc., Amit Thard, Head of Ecommerce, SEA

 
16:00 - 16:20 - FUTR Stage 3

Growth Markets
The Smart Nation agenda and how to rise to the top in Malaysia

PRESENTATION


Malaysia Digital Economy Corporation, Nurezali Bin Osman, Head of National eCommerce Strategic Roadmap Implementation

 

16.20
16:20 - 16:50 - FUTR Stage 1

Insights
How to fully utilize data to your advantage and not just gather it. Need for humanization of data in today’s world.

PANEL

With more customer data than ever now being captured from multiple channels, how can companies make the most of it? What use is data without creative? How can insights and analytics work best to produce improved performance?

GSK Healthcare, Shawn Roy , Global Lead Consumer Insights (Food and Nutrition)

Appier, Charles Ng, VP of Enterprise AI

Sanofi , Veena Swaminathan, Global Emerging Markets - Integrated Solutions and Stakeholders Insights
Moderated By:
B Capital Group, Gavin Teo, Partner

 
16:20 - 16:50 - FUTR Stage 2

Operations & Logistics
The convenience generation. The pillars of operational & supply chain success from purchase to delivery - flexibility, time sensitivity & frequency

PANEL

Todays consumer wants products ordered online or in-store, at their homes within 24 to 48 hours. Keeping up with customer demands with convenience is no small task. How can you structure your supply chain to keep up with expectations? What technology or strategy can help time sensitive purchases? Drop in this session to learn the key pillars of tomorrow for retail operations & logistics success.

Adidas, Rakesh Kumar, Director - Retail (South East Asia & Pacific)

Shell, Subha Dutta, Regional Head of Logistics - Asia Pacific, Middle East & South Africa

Telepod, Louis Goh , COO & Co-founder
Moderated By:
The Logistics & Supply Chain Management Society, Raymon Krishnan, President

 
16:20 - 16:40 - FUTR Stage 3

Growth Markets
How startups are bringing on a new dawn of innovation and learnings for the future of commerce across Asia.

PANEL

Every large company, or brand, or product must adapt to be relevant or risk being left behind. What can they learn from innovative start-ups and where are VC's placing bets in both growth compaines and markets?!

Cocoon Capital, William Klippgen, Managing Partner & Co-Founder

ANTLER, Magnus Grimeland, Founder & CEO

Rainmaking, Rachel Tan, Senior Analyst

Pitch Media Asia, Graham Brown, Founder
Moderated By:
HaloLife, Jean-François Legourd, CEO

 

16.50
16:50 - 17:00 - FUTR Stage 1

FUTR Innovation
Why influencers are still the biggest thing being unleashed right now?

BRIGHTEST MINDS

Word of mouth is arguably the most efficient form of marketing, simply because in making a purchasing decision, we trust who we know. Web 2.0 put word of mouth on steroid and enabled the formidable emergence of social media. The strongest voices on these platforms are the much talked about social media influencers, content creators, bloggers, KOL. They generate content, reviews, tutorials, reach, engagements, traffic, social commerce and see massive budgets shifts coming their way. As Keith Weed, ex-Global CMO Unilever said in Sept 2016 – ‘Influencers are the biggest thing being unleashed right now’. Why? Because influencers have replaced linear TV. They are the chosen new mass media of Gen Z and Millenials. They do not fear ad blockers, they do not interrupt. And when executed with the right brief, data & automation platform, they give back the ability, particularly to large FMCGs, to reach mass audiences at scale. And there are more.

Narrators, Lavigne Shi Yunlu, Revenue & Operations Lead

 
16:50 - 17:00 - FUTR Stage 2

Track Closed


 
16:50 - 17:00 - FUTR Stage 3

FUTR Innovation
Real-world intelligence: Location data essentials to effective marketing strategies

BRIGHTEST MINDS

Marketers across Asia Pacific are turning to location data to gain a competitive advantage over their rivals. Blis commissioned WBR Insights to conduct in-depth interviews with 150 CMOs, Heads of Marketing and Agency Directors across the Asia Pacific region, with respondents highlighting the following key insights: 60% influencing shoppers with geofencing 53% directly targeting competitor stores 53% charting the links between store traffic and sales 40% tracking the return on advertising spend (ROAS) The study also revealed that there is a lack of understanding of the applications and measurements of location data in the industry, and as a leader in real-world intelligence, Blis would love to share more on how brands can utilise the power of real-world, location-based data as the missing part of the puzzle for many marketers who want to focus on successfully understanding their consumers’ real-word habits.

Blis, Fionn Hyndman, Managing Director Asia

 

17.00
17:00 - 17:10 - FUTR Stage 1

FUTR Innovation
How Ai Is driving The New Face of Customer Experience

BRIGHTEST MINDS


SurveySensum powered by NeuroSensum, Rajiv Lamba, Global Managing Director / Founder

 
17:00 - 17:10 - FUTR Stage 2

Track Closed


 
17:00 - 17:10 - FUTR Stage 3

FUTR Innovation
Ethical AI - Attracting & Nurturing Talent in Organizations

BRIGHTEST MINDS


X0PA AI Pte Ltd , Siddharth Somasundaran , Director, Asia Pacific

 

17.10
17:10 - 17:20 - FUTR Stage 1

FUTR Innovation
Creating successful Consumer Products using AI & Machine Learning

BRIGHTEST MINDS

90% of the products launched by the FMCG industry fails resulting in $40Bn globally. According to research 50% of the products fail because they don't meet any consumer need. Can AI & machine learning help us in understanding consumers better and thus create successful products?

Ai Palette, Somsubhra GanChoudhuri, Cofounder & CEO

 
17:10 - 17:20 - FUTR Stage 2

Track Closed


 
17:10 - 17:20 - FUTR Stage 3

FUTR Innovation
Independent Grocery Stores across South-East Asia – How to tap the potential of AI-driven Sales Insights & Marketing Automation

BRIGHTEST MINDS

A large share of CPG sales in South-East Asia is made through independent, distributive retail, i.e. traditional and modern independent stores. In his speech, Philipp Stegmann, CEO & Co-Founder of emporio analytics Pte. Ltd., will present how the emporio.ai platform connects thousands of independent retail outlets for data sharing and marketing automation. CPG Brands can leverage this information for in-depth Sales-Insights and run automated marketing campaigns right at the PoS of independent stores.

emporio.ai, Philipp Stegmann, CEO & Co-Founder

 

17.20
17:20 - 17:30 - FUTR Stage 1

FUTR Innovation
Make Your Marketing Dollars Count

BRIGHTEST MINDS

Living in an era of information overload, consumers are overwhelmed with ads vying for their attention. The time people are willing to spend on ads is shorter and more scattered than ever before, so capturing their attention has become a difficult challenge. Folke Engholm, CEO of Viral Access, will unveil one of the most efficient and successful ways of targeting consumers in order to grow brand awareness, engagement, and conversion.

Viral Access, Folke Engholm, CEO & Founder

 
17:20 - 17:30 - FUTR Stage 2

Track Closed


 
17:20 - 17:30 - FUTR Stage 3

FUTR Innovation
3 Performance pitfalls to avoid to unlock more revenue

BRIGHTEST MINDS

In this attention economy, having a fast loading website and application is critical to providing a good user experience. In this talk, we will go through how performance affects key business metrics like conversion rates, cart abandonment rates and revenue. Using data analyzed from over 500k top eCommerce websites in the world, we will go over the common performance pitfalls to avoid. We will also analyze the journey of how leading eCommerce brands in the region have used performance as a competitive advantage to drive more sales to their stores.

Dexecure, Inian Parameshwaran , CEO

 

17.30
17:30 - 18:30 - All Stages

Networking
FUTR VIP, Speakers & Media Party



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