2019 Asia Agenda




FUTR Stage 1

FUTR Stage 2

FUTR Stage 3

08.30
09:00 - 09:10 - All Stages

Keynotes
FUTR & IMDA Welcome


09.10
09:10 - 09:40 - All Stages

Keynotes
Guest of Honour Keynote

PRESENTATION



09.20

09.30
09:40 - 09:55 - All Stages

Keynotes
IMDA Address

PRESENTATION



09.50
09:55 - 10:05 - All Stages

Keynotes
Human-Machine Collaboration

MOU SIGNING


10.05
10:05 - 10:25 - All Stages

Keynotes
Human-Machine Collaboration

PRESENTATION


10.25
10:25 - 10:45 - All Stages

Keynotes

PRESENTATION



10.30
10:45 - 10:55 - All Stages

Keynotes
Industry Presentations IMDA

PRESENTATION


10.55
10:55 - 11:05 - All Stages

Keynotes
Industry Presentations IMDA

PRESENTATION


11.05
11:05 - 11:45 - All Stages

Keynotes
Becoming socially responsible, filling the gender gap and diversity in tech

PANEL



11.30
11:45 - 13:30 - All Stages

Networking
Lunch + FUTR VIP Meeting Programme



11.50

12.10

12.50

13.30
13:30 - 13:50 - FUTR Stage 1

Consumer
Track Keynote: Influencer marketing and what it really means

PRESENTATION


13.50
13:50 - 14:10 - FUTR Stage 1

Consumer
Instant social insights through AI & listening

PRESENTATION


Synthesio, Jun Stryckers, Head of Sales APAC

Synthesio, Matthieu Danielou, Lead Product Manager

14.10
14:10 - 14:40 - FUTR Stage 1

Consumer
Connecting with digital consumers through measured channels, content creation & controlled outcomes

PANEL

With today’s digitally savvy consumer, content needs to measured on channels you can trust be it influencer partnerships, podcasts or via new platforms. Transparency and authenticity are key, without losing the innovation to surprise and delight. The strong entrance of voice into the marketing mix requires its own strategy but what else is around the corner to connect with digital consumers especially with the advent of 5G? Attend this session to explore the insights every modern day digital manager should be planning for in 2020 and beyond!

The Coca-Cola Company, Susan Tucker, Head of Operations & Innovations - Singapore Malaysia Group

Unilever, John Caro, Digital Lead, Foods Asia

Mondelēz International, Neslihan Uysal Koçak, Director, Insights & Analytics Southeast Asia

 
13:30 - 13:50 - FUTR Stage 2

E-Commerce
Track Keynote: What International Consumer Trends are Telling South-East Asian Retailers

PRESENTATION

Learn how to drive more sales by adapting to changing consumer behaviour and learning from international markets. Future-proof your business and stay ahead of the competition with actionable insights from ChannelAdvisor’s Account Manager.

ChannelAdvisor APAC, Adam Saunders , Account Manager

13.50
13:50 - 14:10 - FUTR Stage 2

E-Commerce
Becoming a champion in Online-to-Offline

PRESENTATION


14.10
14:10 - 14:40 - FUTR Stage 2

E-Commerce
Re-wiring e-commerce platforms & brands for faster, more efficient and intelligent growth in Asia

PANEL

Join this session as we deep dive into the game changing technology, growth stratergies and innovations helping e-commerce brands develop better agility, growth and efficiency with Asian customers.

Tokopedia, Angus Kong, AVP of Data Science

Razer Inc, Yvonne Lim, Director, Global eCommerce

BigCommerce, Dene Schonknecht, Director - Asia

Tophatter, Helena Zhang, Head of China

 
13:30 - 13:50 - FUTR Stage 3

Future Marketing
Track Keynote: The future of social commerce and making it work for you

PRESENTATION


Meltwater, Mimrah Mahmood , APAC Director for Media Solutions

13.50
13:50 - 14:10 - FUTR Stage 3

Future Marketing
Measuring the true impact & ROI of a marketing campaign. What conversion technology could mean for your marketing planning, insights and sales

PRESENTATION


14.10
14:10 - 14:40 - FUTR Stage 3

Future Marketing
Creating meaningful and personal experiences without being a creep! Do it right. Supercharge personalization to build brand relationships

PANEL

Personalization is certainly critical to any marketing strategy, however how much is too much? What tools enable a campaign to build strong brand relationships that are meaningful? We take a look at case study examples of success (and failure) to discover the perfect recipe!

Alcheme Skincare, Marine Obin, CMO

Asahi Beer, Emiko Yoneda, CMO, Hanamaru & Corporate Marketing Adviser

Marriott International, Mike Fulkerson, Vice President, APAC Brand Management & Marketing

 

14.30
14:40 - 15:10 - FUTR Stage 1

Consumer
Content marketing masterclass. How to be first to market with campaigns, fast track concepts & create content to stick out through the noise

PANEL

Patterns in messaging emerge throughout the year at critical milestones or celebrations such as valentines or Black Friday - content produced can look familiar from brand to brand and rival campaign stories seem to feed off one another. How can you be first and only to market with a new concept? What partnerships can enable greatest impact? How should you be creating killer content in synergy with editorial to make an everlasting impression with consumers? Content marketing and native advertising are areas where past consumer behaviour information can help to make or break a campaign, so how transparent does this need to become?

Unilever, Kartik Khare, Senior Global Brand Director

Domino's Pizza Indonesia, Mayank Singh, Head Digital Business, Marketing & Technology

Her Velvet Vase, Clare Chan, Co-Founder & Managing Director

Porcelain, Leon Lee, Head of Marketing

 
14:40 - 15:10 - FUTR Stage 2

E-Commerce
Navigating e-marketplaces at the global level, and balancing it with your .com business

PANEL

What are the different strategies with regards to participation in marketplaces versus .com and how do you generate sales on marketplaces where customers are usually more price sensitive, while keeping your branding intact...do you engage and encourage subsequent purchases in your .com business? Different profiles of customers shop differently, so how can you change your products, price, promotion and proposition for the customer on the marketplace versus your .com business?

Cafebond.com, Keyis Ng, Co-Founder & CEO - Forbes 30 Under 30

Furrion, Waqas Ahmed , VP, Head of Global Ecommerce & Digital Marketing

Lazada Singapore, James Chang, CEO

Luxottica, Denis Arendt, SEA eCommerce Head

 
14:40 - 15:10 - FUTR Stage 3

Future Marketing
How to create a campaign for the consumer and not all about the brand. Making marketing more about relationships vs impressions

PANEL

We sit down with some of Asia’s creative, messaging & consumer masterminds to depict how marketeers can worry less about the clicks and more about relationships. Commercial is king but building sustainable brand messaging focussed on the consumer will help get you to the top.

Carro, Manisha Seewal , CMO

LuxAsia, Avis Easteal, Regional Head of Consumer

GSK Consumer Healthcare, Venaig Solinhac, Head of Marketing and Digital South East Asia and Taiwan

 

14.50
15:10 - 15:40 - All Stages

Networking
Afternoon Break + FUTR VIP Meeting Programme



15.30
15:40 - 16:00 - FUTR Stage 1

Mobile & Social
Track Keynote: Readjusting your business strategy, to a younger and digitally native consumer - Gen Z (is it too early to mention Gen Alpha!?)

PRESENTATION


The Ascott Limited, Mindy Teo, Deputy Managing Director - lyf

 
15:40 - 16:00 - FUTR Stage 2

HR & Work
Track Keynote: Investing in the workforce and human capital development

PRESENTATION


OCBC Bank, Jennifer Pei-Ling TAN, Vice President (Head, Learning Design and Technology), Learning & Development, Group Human Resources

 
15:40 - 16:00 - FUTR Stage 3

Commerce
Track Keynote: Stand up and be counted for, proactive fraud prevention and cyber security excellence

PRESENTATION


 

15.50
16:00 - 16:20 - FUTR Stage 1

Mobile & Social
Creating a personal social media experience. How do you make it sharable & shoppable?

PRESENTATION


lululemon, Amanda Olivia Lim, Social Media Specialist

 
16:00 - 16:20 - FUTR Stage 2

HR & Work
Integrating your business with technology for improved HR practice like AI

PRESENTATION


 
16:00 - 16:20 - FUTR Stage 3

Commerce
Creating identity. How do you brand a nation? The value of understanding 'place' brands for commercial brand-building

PRESENTATION

What corporate brands contribute to the country brand, whether they like it or not and how aligning with the country brand can help your corporate brand.

Centre for Liveable Cities, Rick Buck Song Koh, Author of Brand Singapore & Adjunct Editor

 

16.20
16:20 - 16:50 - FUTR Stage 1

Mobile & Social
The continuing importance of multichannel social, video & voice. Underestimate at your peril.

PANEL

Mobile is by far today (and for the immediate future) the most important channel when it comes to reaching and getting closer to the connected consumer any time of day. Voice is beginning to take a larger role in the marketing mix and the importance of video just continues to rise. What social marketing tools, strategies and channels are key to gaining consumers attention? How will we search in 2020 & beyond (voice or visual anyone)? What AI-based solutions can help capture, learn, blend and create actionable insights on mobile and social channels to convert data into sales conversions? How can you engage customers throughout the entire journey, from research to payment and develop customer loyalty?

Telstra, Todd Bates, Head of International Marketing

Indo+Suisse Group, Gen Lehn, Regional Director of Business

Pfizer, Nicolas Bargas, ASEAN Senior Omni Channel Lead

Park Hotel Group, Shin Hui Tan, Executive Director

 
16:20 - 16:50 - FUTR Stage 2

HR & Work
The future of the workplace. Future proof your hiring, empowerment and retention strategy

PANEL

Hiring, retention and training is a paint point that was constantely raised in FUTR research in the lead up to this years summit. It is apparent that C-suites, VP's, Director & Managers, constantly struggle to get the magic formula right when it comes to HR related tasks. Join us as we look in depth at the future of work and try to create a blueprint you can take back to the office for sustainable hiring change. In particular learn how to manage (as a responsible employer) the 996 generation, capacity building, trust, communication and flexible working.

Nissan Motor Asia Pacific, Panchalee Weeratammawat, Regional Vice President, HR Business Partner

Luxottica, Stefano Innocenti, HR Director SEA & AUS

 
16:20 - 16:50 - FUTR Stage 3

Commerce
Legacy brand reinvention. How do we upgrade & integrate in tomorrows technology driven world

PANEL

With technology and innovation developing at such a rapid rate, its imperative to have the right tools at your fingertips (& team!). With mainstream 5G just around the corner and consumer demands with digital or experiences changing, how can legacy brands keep up in tomorrows world? What partnerships can help them gain an competitive edge? How can they upgrade to match customer behaviours?

Kellogg Company, Sanjib Bose, CMO - SE Asia

Pizza Hut Asia, Troy Barnes, Chief Customer Officer

Telekom Malaysia, Mahmoud Dasser, CMO

 

16.30

16.40

16.50
16:50 - 17:00 - FUTR Stage 1

FUTR Innovation
Innovation, creative, technology.

BRIGHTEST MINDS


Explora Consulting, Laurent Chindeko, Senior Solution Architect

 
16:50 - 17:00 - FUTR Stage 2

Track Closed


 
16:50 - 17:00 - FUTR Stage 3

FUTR Innovation
Innovation, creative, technology.

BRIGHTEST MINDS


 

17.00
17:00 - 17:10 - FUTR Stage 1

FUTR Innovation
Innovation, creative, technology.

BRIGHTEST MINDS


17.10
17:10 - 17:20 - FUTR Stage 1

FUTR Innovation
Innovation, creative, technology.

BRIGHTEST MINDS


17.20
17:20 - 17:30 - FUTR Stage 1

FUTR Innovation
Innovation, creative, technology.

BRIGHTEST MINDS


 
17:00 - 17:10 - FUTR Stage 2

Track Closed


17.10
17:10 - 17:20 - FUTR Stage 2

Track Closed


17.20
17:20 - 17:30 - FUTR Stage 2

Track Closed


 
17:00 - 17:10 - FUTR Stage 3

FUTR Innovation
Innovation, creative, technology.

BRIGHTEST MINDS


17.10
17:10 - 17:20 - FUTR Stage 3

FUTR Innovation
Innovation, creative, technology.

BRIGHTEST MINDS


17.20
17:20 - 17:30 - FUTR Stage 3

FUTR Innovation
Innovation, creative, technology.

BRIGHTEST MINDS


 

17.30
17:30 - 18:30 - All Stages

Networking
FUTR Closing Party at 1-Altitude



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