ASIA SUMMIT 2018
Suntec, Singapore
24th - 25th October 2018

Agenda Asia 2018




09.30
09:30 - 09:50 - KEYNOTE/FUTR COMMERCE STAGE

KEYNOTES
#TweetToBreakthrough

Find out how Nike and Heinz unleashed creativity on Twitter and converted their audiences into brand advocates.
Twitter , Arvinder Gujral, Managing Director, SEA, and Senior Director, APAC

09.50
09:50 - 10:30 - KEYNOTE/FUTR COMMERCE STAGE

KEYNOTES
Keynote Panel Discussion - Reinvent the brand, reinvigorate relevancy with customers or just go home.

FUTR has brought together some very influential and forward thinking regional c-suite's, to take a raincheck on the biggest technology challenges, collaboration necessities and new ideas required, for businesses to prosper in changing times. Rapid digital advancements are reducing the margins of success for those who do not embrace technology such as AI, machine learning & data analytics. To implement such innovation seamlessly however, is no small task, be it budget, infrastructure or stakeholder opinions. When implementing new technology, what are the key attributes for seamless installment, company wide? How is information handling and data analysis going to develop with the entrance of innovation such as AI & voice? To what extent will automation change the supply chain process in 5 years time? To maximize customer connectivity, what types of technology investments should be forefront?

PANEL
Panelists:
TATA SIA Airlines Limited, Ravinder Pal Singh, Chief Information & Innovation Officer
The Coca Cola Company , Vicky Abhishek, Group CTO - APAC
Johnson & Johnson, Richa Goswami, Chief Total Brand Experience Officer
Criteo, Alban Villani , General Manager, SEA, Hong Kong and Taiwan
Moderated By:
CNBC International, Xin En Lee, Multimedia Journalist


10.30
10:30 - 11:20 - KEYNOTE/FUTR COMMERCE STAGE

Networking
Morning Networking Break & FUTR Meeting Programme



11.20
11:20 - 11:40 - Brands

CONSUMER GOODS
Stepping up to meet evolving consumer demands and expectations

Nurturing brand love and loyalty has never been so challenging. By being more transparent and responsible, businesses can connect with today’s conscious shopper. How do online groceries provide a better and differentiated fresh experience through 'cold' chain optimisation?

PRESENTATION
RedMart, Richard Ruddy, VP Retail

 
11:20 - 11:40 - Commerce

BREAKING CHINA & NEW MARKETS
Adapting your strategies to expand and become profitable in China & India

The two world’s most populous nations are notoriously complicated markets for non-Chinese & non-Indian companies. Understand how it can be possible to enter the industry and overcome local challenges.

FIRESIDE CHAT
MANGO, David Sancho , CEO - East Asia & India
Myntra, Vasuki Setlur, Director Innovation Labs
Moderated By:
Re-Hub, Max Peiro , CEO

 
11:20 - 11:40 - Innovation

NEXT-GEN MARKETING
What does authentic marketing look like in today's world?

With more and more content and noise reaching your connected customers, how can you ensure that your brand is targeting the audience it needs to, with a message that will speak to them and encourage them to act at that time?

PRESENTATION
YouTube, Marek Dawidowicz, Head of APAC Creator & Artist Marketing

 

11.40
11:40 - 12:00 - Brands

CONSUMER GOODS
How to Stop Amazon from Killing Your Brand?

Having mastered the use of online consumer data, Amazon knows everything there is to know about its users to guarantee the highest conversion. Amazon's aggressive growth and bold moves have shaken up the brick and mortar industry, revolutionizing the way we shop and consume. Learn how Cosmose can help your business survive the Amazon virus and what the world’s leading brands are doing to exponentially boost offline sales.

PRESENTATION
Cosmose , Miron Mironiuk , Founder & CEO

 
11:40 - 12:00 - Commerce

BREAKING CHINA & NEW MARKETS
Are you ready for Indonesia? Lessons from a unicorn

PT Bukalapak.com in eight years has become the largest e-commerce platform in Indonesia, earned unicorn status and is well on its way to becoming one of the largest retail platforms in Asia. Along the way it has implemented a range of tools from unique digital marketing strategies to enlisting 300,000 kiosk owners in one year to offer its range of services. Join Co-Founder & President, Fajrin Rasyid as he gives insights into the company's journey and key learnings in rising to the top.

PRESENTATION
Bukalapak, Fajrin Rasyid, Co-Founder & President

 
11:40 - 12:00 - Innovation

NEXT-GEN MARKETING
Using data driven marketing to connect with next generation customers in banking retail

How do today's digitally savvy customers prefer to be engaged? What marketing campaigns have been successful and why using data insights? How has social played a pivotal role? The data-driven and digital age of financial services is much different today​ when engaging next-gen customers through marketing​, Niamh Byrne of Citi explains all.

PRESENTATION
Citi , Niamh Byrne, Head Of Marketing - APAC & EMEA

 

12.00
12:00 - 12:20 - Brands

CONSUMER GOODS
White Space Innovation: Staying ahead of the curve through proactive innovation

When a new product launches, its most of the time in reaction to competitive threats. The White Space Innovation team’s role is to continuously monitor consumer trends and marry them with company strengths, to ultimately introduce new categories that bring meaningful benefits to consumers.

PRESENTATION
The Kraft Heinz Company, Roshni Chatterjee, Head of White Space Innovations, APAC,

 
12:00 - 12:20 - Commerce

BREAKING CHINA & NEW MARKETS
Cross border venture capital in 2020 - a VC’s journey in digital and consumer


PRESENTATION
B Capital Group, Gavin Teo, General Partner

 
12:00 - 12:20 - Innovation

NEXT-GEN MARKETING
Rise of Stories: How interactive content is changing consumer behaviour

We are in the midst of a massive shift to the stories format where full screen, ephemeral, interactive content is fundamentally changing consumer behavior. This presentation showcases the explosive growth of stories, how Facebook and Instagram are at the forefront of this phenomenon, and how the entire Facebook family is making it easier to share your story. It also speaks to the effectiveness of Stories ads and creative considerations based on Ads Insights research.

PRESENTATION
Facebook, Neha Shah, Product Marketing Lead

 

12.20
12:20 - 13:00 - Brands

CONSUMER GOODS
How they shop, eat and consume just looks very different with each day

From ingredients to influencers and marketing channels to the marketplaces, the FMCG industry is going through a mass overhaul. This session will explore the forces behind this shift and the changing consumption and behavioural habits of Asian consumers.

PANEL
Panelists:
Foodpanda, Jakob Sebastian Angele, CEO APAC
Ponte Group, Emmanuel Benardos, CEO
Nestlé, Helen Hidvegi, Head of Marketing - Asia, Oceania & Africa
Mondelēz, Pamela Goldberg, Senior Director of Biscuits - Asia Pacific, Middle East & Africa
Pizza Hut - YUM! Brands , Charmaine Wong, Senior Marketing Director - Asia
Moderated By:
VanMedia Group , Glenn van Zutphen, Founder

 
12:20 - 13:00 - Commerce

BREAKING CHINA & NEW MARKETS
We What? Understanding the Chinese Consumer

The session will break down exactly who is the Chinese consumer and what purchasing trends you should be taking note of. Looking at the rapid evolution of retail, innovations and what, when and how they are likely to buy.

PANEL
Panelists:
Anheuser-Busch InBev, Martin Suter , Head of eCommerce - APAC North
Huawei, Gregory Fox, Vice President of Corporate Marketing
AirAsia, Kathleen Tan , President of AirAsia - China/North Asia
Moderated By:
Re-Hub, Max Peiro , CEO

 
12:20 - 13:00 - Innovation

NEXT-GEN MARKETING
Building an engaged and loyal community around your brand

This panel will explore what it takes to build and maintain an authentic community around your brand. How can you create and encourage fans and ensure customers keep coming back for repeat business?

PANEL
Panelists:
Ben & Jerry's, Kalli Swaik, Head of Asia & New Markets
CapitaLand, Esther Huang, Retail Labs Innovation Lead
Procter & Gamble, Dominique Touchaud, Associate Brand Director
Pan Pacific Hotels Group, Kit Pui Lee, Vice President, Brand Marketing & Communications
Moderated By:
Mediacorp, Christopher Isaiah Fun, Content Specialist

 

13.00
13:00 - 14:00 - KEYNOTE/FUTR COMMERCE STAGE

Networking
Lunch & Networking Break



14.00
14:00 - 14:20 - Brands

FASHION & BEAUTY
Hosted by Singapore Tatler - Gen. T: What does a new-age fashion brand look like?

How can fashion brands survive in an age where convenience and value are held in the highest regard? How can brands grow their e-commerce business in parallel to increasing store footfall?

FIRESIDE CHAT
Love, Bonito, Rachel Lim, Co-Founder & Chief Brand Officer
Love, Bonito, Dione Song, Chief Commercial Officer
Moderated By:
Edipresse Media Asia, Daphne Chen-Cordeiro, Digital Content Director

 
14:00 - 14:20 - Commerce

MOBILE & SOCIAL COMMERCE
Calibrating customer journeys with social intelligence

Customers are constantly discussing brand experiences and purchase decisions online. How can you harvest these consumer insights from the internet to understand consumer expectations, and calibrate your customer's journey?

PRESENTATION
Digimind, Sophia Guan, Marketing Manager APAC

 
14:00 - 14:10 - Innovation

RETAIL START-UP INNOVATION LAB
How augmented intelligence helps formulate influencer marketing strategy.

Influencer marketing has been a fast-growing pillar but lots of marketers find it difficult to develop an effective and long-term influencer marketing program. Back to basic, how can an influencer strategy align with the brand equity and deliver a consistent marketing message? In the session, the speaker will share how machine learning helps a brand to design the right strategy and some global showcases that make a great impact.

PRESENTATION
Cloudbreakr, Edwin Wong, CEO

14.10
14:10 - 14:20 - Innovation

RETAIL START-UP INNOVATION LAB
Why No Firm Has Enough Ideas

Strategy leaders are not immune to the "do more with less" mandate. Yet, market forces require change ever faster. Annual strategies (with quarterly budgets) need adaptability or divisions will die. Change is the new constant. No firm can afford to dismiss an idea. Learn how at this session.

PRESENTATION
If I Were, Andy Schroepfer , Founder, CEO

 

14.20
14:20 - 14:40 - Brands

FASHION & BEAUTY
Successful strategies to improve user experience in the rapidly expanding online fashion space (especially mobile)


PRESENTATION
Levi Strauss & Co., Wook Kwon, Regional Head of eCommerce & User Experience

 
14:20 - 14:40 - Commerce

MOBILE & SOCIAL COMMERCE
Brand Building in a mobile-first world

As consumers spend more time on a mobile device, gaining their attention via the online platform has never been more important. In this session, we will dive into how consumer consumption behavior has changed due to technology, what these changes mean for marketers and how they can change their approach to brand-building to succeed in this mobile era.

PRESENTATION
Facebook, Rahul Gupta, Client Partner

 
14:20 - 14:30 - Innovation

RETAIL START-UP INNOVATION LAB
AI in Today's Marketing Strategies

Consumers of the 21st century are evolving faster than ever. The shift towards direct brand connectivity and digital messaging channels has resulted in an increasing imperative for brands to forge deeper, direct connections with their customer base. This session aims to share how conversational AI and chatbots can empower enterprises to capture real-time actionable insights, chart business outcomes and keep abreast with these market trends.

PRESENTATION
AiChat, Matthew Low , Co-founder & CMO

14.30
14:30 - 14:40 - Innovation

RETAIL START-UP INNOVATION LAB
Influencer Marketing is evolving.

How Vamp helps brands to maximise their ROI by collaborating with influential content creators to produce effective consumer-led brand assets.

PRESENTATION
Vamp, Peiling Lee , BUSINESS DIRECTOR

 

14.40
14:40 - 15:20 - Brands

FASHION & BEAUTY
Exploring SE Asian fashion & beauty markets

SE Asia’s connectivity and infrastructure development is growing at a rapid pace, with fashion & beauty demands (both online and off) skyrocketing. We take account and explore consumer habits, resonating with localized messaging and commercial strategy.

PANEL
Panelists:
Sephora, Lorenzo Peracchione, E-Commerce Director - SEA & AUNZ
Pomelo Fashion, Cathriona Nolan, Creative Operations Director
Appier, Fabrizio Caruso, Chief Revenue Officer
Moderated By:
INSEAD, Rani Francois-Marie Saad, Digital Transformation & Innovation - Learning Coach

 
14:40 - 15:20 - Commerce

MOBILE & SOCIAL COMMERCE
AI, Commerce & Communications: The Fads, The Fears, The Future

There is a certain knowledge (and fear) gap amongst consumers about AI, how it works, designed and its potential impact for the future. They are looking to businesses, government and academia for this education, but when and how will it come? If the tech industry is to build real public trust, it needs to address this AI knowledge gap fast.

PANEL
Panelists:
JW Marriott, Nicole Ann Chew , Director of Marketing Communications - Singapore South Beach
ESSEC Business School, Prof. Kevyn Yong, Associate Professor of Management & Associate Dean of Corporate Programs
Singapore Airlines, Jerome Thil, Vice President Digital Innovation
Moderated By:
FleishmanHillard Hong Kong, Patrick Yu, Deputy GM, SVP & Partner - Head of Asia Pacific Financial and Professional Services Sector

 
14:40 - 14:50 - Innovation

RETAIL START-UP INNOVATION LAB
Retail Analytics, Consumer Insights powered by AI

In today's rapidly evolving retail business & changing consumer preferences, AI power can be deployed to engage shoppers using cutting edge technologies and compete in the complicated ecosystem.

PRESENTATION
Trakomatic, Aroon Grover, Data Analyst

14.50
14:50 - 15:00 - Innovation

RETAIL START-UP INNOVATION LAB
“Scalable Intimacy” – What is this?

Understand how taking an active role in the humanization of digital transformation with big data, A.I. powered web and mobile platform can manage micro-influencer marketing at scale, create campaigns with new relevancy, and strong intimacy not just for brands but also for the relationships that micro-influencers maintain with their close-knit communities.

PRESENTATION
Narratrs, Jilleo Lim Recio, Global Business Lead

15.00
15:00 - 15:10 - Innovation

RETAIL START-UP INNOVATION LAB
Are creators responsible for producing content with a greater purpose rather than living for views?

Do content producers need to act a bit more responsibly when it comes to what we raid people’s attention for? At the very least we should be making content with purpose, content that serves a greater good, or content that at the very least is that that audiences wants?

PRESENTATION
Brave Bison, Caroline Troman, General Manager of APAC

15.10
15:10 - 15:20 - Innovation

RETAIL START-UP INNOVATION LAB
Customer Journey Optimization in action

Customer Journey Optimization in action How leading brands are creating better journeys?

PRESENTATION
Yieldify , Kimberly Lüders , Country Manager
Yieldify , Enzo Cavaliero, Country Manager

 

15.20
15:20 - 15:40 - Brands

FASHION & BEAUTY
The role of culture in creative effectiveness

Deep cultural forces define each society and the way consumers think, feel and behave. Their attitudes and opinions are shaped by their history and environments. Hofstede Cultural Connections study – has collected data from more than 60,000+ consumers in 60+ markets to understand how different cultural values impact how consumers respond to content. How will your audience react to beauty ads across APAC? How to adapt video content for maximum effectiveness? P&G and Unruly demonstrate and explain why what flies in one market might flop in another, and how to target consumers based on emotional intelligence and cultural dimensions. 

FIRESIDE CHAT
Unruly, Greg Fournier, Executive Director of Strategic Partnerships
Procter & Gamble, Dominique Touchaud, Associate Brand Director

 
15:20 - 15:40 - Commerce

MOBILE & SOCIAL COMMERCE
How to build a brand in a new region using marketing innovation, social, mobile and a team to match!

New product launches are hard to get right and very complex in terms of profiling your audience, aligning messaging and reaching people at scale. So how difficult is this process at a large corporate, with the right team and in a foreign region? Join Sanjib Bose from Kellogg's as he talks through innovative marketing solutions, authenticity and the importance of localization when launching a product, brand or service in a new market with the support of a entrepreneurial team, social and mobile.

PRESENTATION
Kellogg Company, Sanjib Bose, Regional Brand & Innovation Lead - APAC & Africa

 
15:20 - 15:30 - Innovation

RETAIL START-UP INNOVATION LAB
Spirable Contextual Video Platform

Changing how brands advertise on social and CRM, by combining data, storytelling and AI to create contextual video at scale that are personalised, relevant and in-the-moment.

PRESENTATION
Spirable, DAVE O’MEARA, COO & CO-FOUNDER

15.30
15:30 - 15:40 - Innovation

RETAIL START-UP INNOVATION LAB
Breaking China


PRESENTATION
Chat Chat, Daniel Cai, Head of Strategy, China

 

15.40
15:40 - 16:20 - Brands

FASHION & BEAUTY
Recommendations, influencers and the power of social to carry a beauty or fashion brand

Influencers have changed the way brands interact and communicate with their customers and feedback has never been so important. Meet those who have successfully used accessible ambassadors, social media, influencers and product reviews to improve sales, direct to the consumer

PANEL
Panelists:
Retail Brand TBA, Marine Obin, CMO
Crocs, Srishti Dugar, Social Media Lead - APAC
P&G, Alexandra Vogler, Associate Director of Beauty - Digital Transformation
Isentia, Prashant Saxena , Head of Insights & Innovation, SEA
Moderated By:
The New Savvy, Anna Vanessa Haotanto, CEO

 
15:40 - 16:00 - Commerce

MOBILE & SOCIAL COMMERCE
Social commerce is exploding, and it’s set to change the way we all do business

The number of social media users in Asia are expected to surpass the one billion mark by the end of the year and s-commerce counts for 30% of digital sales in southeast Asia. How can your business increase sales through social platforms, reach new markets and retain the customer relationship?

PANEL
Panelists:
E.Technology Centre, Jonathan Shih, CMO & COO
B Capital Group, Gavin Teo, General Partner
Mondelēz International, Prashant Peres, Senior Director for Chocolate Equity & Innovation, Asia Pacific, Middle East and Africa
Moderated By:
Popspoken, Cally Cheung, COO & Co-founder, Prout & Culture Editor

 
15:40 - 15:50 - Innovation

RETAIL START-UP INNOVATION LAB
What if any “thing” could be made digital?

How are companies and brands using Near Field Communication (NFC) to drive direct communication with their customers? How does this maintain your control, on your story that you want to tell, as opposed to the customer becoming “lost” in the cloud, search engines and 3rd party e-commerce sites? How can we extend direct engagement and communication across any physical asset such as label, poster, brochure, legal document, coaster, in the store, in the bar, in the waiting room, and even into the home? Why will this emerge as a completely new Category in marketing and communications budgets?

PRESENTATION
Thinfilm, Darryl Dickens, Senior Director

15.50
15:50 - 16:00 - Innovation

RETAIL START-UP INNOVATION LAB
Time - Why its so important for a great customer experience

Over 50% of users abandon sites if they have to wait more than 3 seconds - but the impact goes deeper, affecting brand perception, customer satisfaction and of course sales. Learn more about how critical Time is to your bottom line and ways to minimise load times.
Dexecure Pte Ltd, Talib Yousry , COO

16.00
16:00 - 16:10 - Innovation

RETAIL START-UP INNOVATION LAB
Using comedy in brand storytelling - can or cannot?!

We know Asia loves emotional, "sadvertising" video content but how can you use humour to be successful without falling flat on your face? Join Click2View's Artur Akhmetzyanov (the only Russian stand-up comedian in Singapore) as he breaks down the key lessons in incorporating humour into brand marketing & communications

PRESENTATION
Click2View, Artur Akhmetzyanov, Commercial Director

 

16.20
16:20 - 16:40 - KEYNOTE/FUTR COMMERCE STAGE

KEYNOTES
CLOSING KEYNOTE - Transforming a 99-year-old appliance maker: a paradigm shift from products to services, and retail to D2C

Electrolux is a market leading 100-year old appliance maker with over 60 brands under its belt. Reimagining the digital future of this company in the fast-paced mobile-first region of Asia Pacific is a task that poses a unique challenge in itself. Where would you start, how would you go about it? In this session hear from Jai Thampi, the regional transformation evangelist at Electrolux about how it has embarked on a consumer-centric transformation journey leveraging startup ecosystems and external innovation stimuli, and how it addressed mindset and culture change as some of the first priorities.

PRESENTATION
Electrolux, Jai Thampi, Head, Digital Transformation & IoT

16.40
16:40 - 17:00 - KEYNOTE/FUTR COMMERCE STAGE

KEYNOTES
FUTR INNOVATION AWARDS


17.00
17:00 - 20:00 - KEYNOTE/FUTR COMMERCE STAGE

Networking
FUTR CLOSING PARTY



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