ASIA SUMMIT 2018
Suntec, Singapore
24th - 25th October 2018

Agenda Asia 2018




08.30
08:30 - 09:30 - KEYNOTE/FUTR COMMERCE STAGE

Networking
Registration Opens



09.30
09:30 - 09:50 - KEYNOTE/FUTR COMMERCE STAGE

KEYNOTES
DAY 1 OPENING KEYNOTE - A hyperlocal focus in a hyperdiverse world

Started in 2012, Grab needs little introduction as the champion brand of recent times in SE Asia, still bouyont from buying Uber's operations in the region. With such success in a very short period, how does it stay ahead of customer requirements? Join Grabs' expert in big data and machine learning, CTO, Theo Vassilakis as he breaks down how they are being creative in targeting Asian mobile users, impacting customers needs through localization of products, and going beyond the status quo to improving it's services with new technology.
Grab, Theo Vassilakis , Group CTO

09.50
09:50 - 10:10 - KEYNOTE/FUTR COMMERCE STAGE

KEYNOTES
DAY 1 OPENING KEYNOTE - Developing a digital ecosystem for a digital generation across 4000 retail locations worldwide

The largest fast-food chain in the Philippines, Jollibee is the 9th biggest restaurant group worldwide that includes franchises of Red Ribbon, ChowKing, SmashBurger, Burger King, Dunkin' Donuts and more across key markets: Philippines, China, North America and Vietnam. During the 'silent' retail giants growth, it has managed to stay customer and locally centric whilst going through a large digital evolution. From e-commerce integration to installing a framework for digital (with internal management buy-in), CDO Carlson Choi will breakdown the key pillars for digital transformation success. Highlighting key examples of both learning and failure along the​ ​way at​ ​Jollibee and ​previous companies Mattel​ ​(Fisher-Price, Barbie, Hot Wheels​ ​&​ ​American Girl), NAMCO BANDAI (PAC-MAN®, Ridge Racer® ​&​ Tekken®) and​ ​Activision Blizzard​ ​(Call of Duty, Guitar Hero​ & ​World of Warcraft).
Jollibee Foods Corporation , Carlson Choi, Global Chief Digital Officer

10.10
10:10 - 10:30 - KEYNOTE/FUTR COMMERCE STAGE

KEYNOTES
DAY 1 OPENING KEYNOTE - Zero friction customer experience

Today's consumers expect levels of convenience, speed and simplicity that weren’t possible a few years ago. Any additional effort, step or inconvenience can cause them to abandon their purchase journey - this is friction. For businesses to thrive in the future, we need to design easy and seamless experiences throughout the consumer journey. In this session, Sandhya, Country Director, Singapore, Facebook takes you through the friction points across different stages of consumer journey and shares the strategies for removing them.
Facebook, Sandhya Devanathan, Country Director - Singapore & Regional Lead - Ecomm, Travel & Finserv

10.30
10:30 - 11:30 - KEYNOTE/FUTR COMMERCE STAGE

Networking
Morning Networking Break & FUTR Meeting Programme



11.20
11:30 - 11:50 - Brands

NEW-AGE ADVERTISING
Getting creative and thinking long-term for digital transformation

Founded in 1936 , Singapore media company, Mediacorp reaches 97% of Singaporeans weekly through its plethora of brands such as Channel NewsAsia, Toggle, Channel 5, CLASS95 and TODAY. Mediacorp's recent digital transformation has put innovation at the forefront in combining its inherent strengths with new technology capabilities. Join Head of Social, Guillaume Sachet as he breaks down how broadcasters stay relevant in the digital age, innovate against disruptors and what lessons can be learned from its digital transformation experience in the media and non-media space. Guillaume will also give exclusive insights into successful advertising such as unique storytelling, future developments in mobile and how to maximize 'screen' returns

PRESENTATION
Mediacorp, Guillaume Sachet, Head of Social

 
11:30 - 11:50 - Commerce

RETAIL EVOLUTION
What is in store for the Future of Retail?

Criteo (NASDAQ: CRTO) is the advertising platform of choice of the open Internet, an ecosystem that favors neutrality, transparency and inclusiveness. Working with 18,900+ ecommerce, brands and retailers in 90+ countries worldwide, and perspectives into 1.4Bn unique shoppers matched in our Shopper Graph, we are witnessing the huge shift in in the retail landscape, disrupted by new online channels and marketing technology, consumer centricity and the rise of walled gardens. In this fireside chat with Go Jek’s , VP of International Brand & Media, Jasper Distel, Criteo will share industry insights and discuss how offline and online is converging, the lessons learnt from new retail trends and how data is playing a big role in foot falls and sales.

FIRESIDE CHAT
Go-Jek, Jasper Distel, VP International Brand & Media
Criteo, Alban Villani , General Manager, SEA, Hong Kong and Taiwan

 
11:30 - 11:50 - Innovation

DATA & PERSONALIZATION
The Future of Competitor Insights: Merging Social Engagement & Sales Performance.

In this exponentially-quickening world, the winners will always be the ones who succeed in being bold and determined enough to turn all their accessible data into a profit-maximising strategy. By using contemporary examples of existing Market Analysis companies and contrasting against the very real capabilities of new forms of market intelligence; Matthew will seek to show how monitoring Social Media engagements and your Competitor’s Sales Insights is driving Retail into new unknown dimensions; forging itself into a brave new era of Commerce.

PRESENTATION
Omnilytics, Matthew Olivier-Lovett, Director of Retail

 

11.50
11:50 - 12:10 - Brands

NEW-AGE ADVERTISING
Social Advocacy: Building brand credibility, reaching new audiences and retaining existing customers

We now live in an age where customers have an increasingly short attention span. Capturing your target audience's imagination is becoming more difficult, but social media is proving to be a resilient channel where brands can succeed in both winning new fans and building loyalty with existing ones - and long term. This session will look at 3 easy steps to building a social media pipeline: - How do you identify micro influencers? - How can you produce content that appeals to all of your audience segments? - How do you move your customers from a passive position to brand advocacy?

PRESENTATION
Meltwater, Mimrah Mahmood, APAC Director

 
11:50 - 12:10 - Commerce

RETAIL EVOLUTION
Writing a New Chapter in Retail Experiences

As technology enables more on-demand shopping experiences like mobile and social commerce, customers are faced with a plethora of choice as to how, when and where they chose to shop. Customer choice is dictating the retail experience, and convenience, consistency and personalization is the new normal. To ensure seamless experiences wherever a customer chooses to shop, retailers need to shape a consistent brand experience across channels and geographies, both online and in-store. Learn how retailers can deploy a unified commerce strategy that recognizes customer preferences and delights shoppers in today's competitive retail landscape.

PRESENTATION
Adyen , Warren Hayashi, President, Asia-Pacific

 
11:50 - 12:10 - Innovation

DATA & PERSONALIZATION
Using Empirical Data and Culture of experimentation to Drive Business Decision

AB Tasty is rooted in the concept of testing and learning through experimentation. With us, Marketing Teams, UX Researchers and CRO Experts of companies like Sephora, Land Rover or Unicef have had the possibility to bring their ideas to life and achieved amazing success, by confirming intuition and creativity with empirical data. Julia Simon will present them during this session.

PRESENTATION
AB Tasty , Julia Simon, Managing Director APAC

 

12.10
12:10 - 12:20 - Brands

NEW-AGE ADVERTISING
The Art and Science of Brand Building

Combine the art of brand-building and the power of data and technology to make meaningful connections to the hearts and minds of consumers

PRESENTATION
Oath, Nicky Chua, Lead of SEA Ad Platforms

 
12:10 - 12:20 - Commerce

RETAIL EVOLUTION
Creating a Personalized Customer Experience

Human has moved beyond our capacity with machines to scale personalization in the digital world. Omnichannel personalization is driven by data. Well adoption of Data Science, Machine Learning and AI revolutionize the marketer's role.

PRESENTATION
Emarsys, Clement Burghart, Country Manager - SEA

 
12:10 - 12:20 - Innovation

DATA & PERSONALIZATION
The Best of Personalization From DY Clients Around the World

A 20% increase in ARPU from dynamically changing the recommendation algorithms per user at scale. An 80% boost in conversion rate from triggering a support message for users spending more than 10 seconds on the cart page. These are all real results achieved by Dynamic Yield customers. In this session, Ori Lavie will present top Dynamic Yield use cases from across our global client base that showcase how they have used personalization to get ahead and the amazing results they have seen.

PRESENTATION
Dynamic Yield, Ori Lavie, VP Sales

 

12.30
12:30 - 13:00 - Brands

NEW-AGE ADVERTISING
Was it a success? - Tracking engagement and measuring ROI for digital advertising

There are now more channels to advertise on than ever before – with social, influencers and online now the norm. But how do you know what’s working? ROI is arguably the most important thing for your campaign but if the goal is strengthening brand awareness or changing customer perspective, how can you measure the success?

PANEL
Panelists:
BBC Worldwide, Shad Hashmi, VP - Digital Development Global Markets
Go-Jek, Jasper Distel, VP International Brand & Media
Oath, Paolo Lacuna, Senior Manager - Strategy
Moderated By:
Joe-Escobedo.com, Joe Escobedo, Chief Content Officer

 
12:30 - 13:00 - Commerce

RETAIL EVOLUTION
Replacing Clicks for Bricks - Driving a new era of immersive shopping experiences

Once you have your customers physically in your store, how can you ensure they have a memorable and enjoyable shopping experience? Exploring technologies like Virtual and Augmented Reality, as well as experiences like testers, tastings and workshops to enhance product discovery, improve personalization and secure the future for instore.

PANEL
Panelists:
The Dairy Farm Group, Benjamin Koellmann, Director - Ecommerce
Al-Futtaim , David Westhead, CEO - Royal Sporting House Ltd
IMDA, John Lu, Director - Retail Sector Transformation & Lifestyle
Accenture Strategy, Sonia Gupta, Managing Director
Moderated By:
INSEAD, Rani Francois-Marie Saad, Digital Transformation & Innovation - Learning Coach

 
12:30 - 13:00 - Innovation

DATA & PERSONALIZATION
Combining customer data to predict trends, prepare for demand, optimise pricing and monitor real-time results

How can you use customer insights from all your data points including online, social media, forecasts and customer records to improve sales? How can brands and retailers be careful not to seen as invasive or an annoyance?

PANEL
Panelists:
Digimind, Stephen Dale, General Manager APAC
Target, Dr Angshuman Ghosh, Lead Data Scientist
Quoine, Katherine Ng, VP & Head of Global Marketing - Liquid
ShopBack, Scott Tan , Head of CRM
Moderated By:
VanMedia Group , Glenn van Zutphen, Founder

 

13.00
13:00 - 13:20 - Brands

NEW-AGE ADVERTISING
Music: Making it the fast-track to the heart of your audience.

As it becomes ever more challenging for broadcast content to hold audience attention, brands strive harder to engage and entertain whilst keeping content relevant to brand and audience. Music must do more than describe the on screen story. A deeper understanding of brand quality and a campaign’s message is becoming more valued when finding the perfect, culturally relevant soundtrack. Dominic delivers an interactive talk about creative excellence and the vital importance of the brand being part of the music discussion.

PRESENTATION
Big Sync Music, Dominic Caisley, CEO and co-founder

 
13:00 - 13:20 - Commerce

RETAIL EVOLUTION
Shopping is no longer just the transaction, but the whole customer journey

There are many places customers learn about your products and services. Once the customer has learned enough and appreciated the right values at the right budget points, the customer want to transact in the easiest way. In order to drive more sales and engagements, we believe the proper understanding of the customer’s interactions (online and offline) are critical. In this session, we will show the audience how you can manage your content and interactions in one single platform and then pushing out the personalized message to the various touch points including AR/VR, voice, and mobile application environments. We will share some case studies how these capabilities can drive more conversion in real time scenarios.

PRESENTATION
Sitecore, Tony Peters, Regional Digital Experience Lead, Greater Asia

 
13:00 - 13:20 - Innovation

DATA & PERSONALIZATION
Getting Creative with your Data

Data has led many companies to new ways of telling a brand story and new tools to tell it. It enables brands to be more creative with their communities and reactive to current trends and viral campaigns.

PRESENTATION
Target, Dr Angshuman Ghosh, Lead Data Scientist

 

13.20
13:20 - 14:20 - KEYNOTE/FUTR COMMERCE STAGE

Networking
Lunch & Networking Break



14.20
14:20 - 14:40 - Brands

TRAVEL & HOSPITALITY
Disrupting the budget hospitality segment - How to build a chain of 1000 hotels within 3 years

Join industry heavyweight Kiren Tanna as he discusses how ZEN Rooms use technology to disrupt traditional modes of hospitality, how incumbents have not delivered on price-quality expeced by customers and re-imagining hospitality by introducing new products and segments never seen before!

PRESENTATION
ZEN Rooms, Kiren Tanna, Co-Founder & Global Managing Director

 
14:20 - 14:40 - Commerce

END-TO-END E-COMMERCE
Direct-to-Consumer Revolution

Understanding the growing trend of why brands are moving direct-to-consumer in an effort to edge out the middle man and connect directly to their customers.

PRESENTATION
Shopify, Brennan Loh, Director of International Markets

 
14:20 - 14:40 - Innovation

AI & SMART MARKETING
Influencer Marketing - What happens behind close doors?

Traditional advertising is becoming less effective and an increasing number of brands and agencies are looking for more effective ways to engage with their audience and community. It has been appearing on the radar of many companies as the holy grail to address. Find out how one of the global largest CPG companies is utilizing influencer marketing to connect with their audiences worldwide and how it can become an integrated part of your media and creative campaign planning instead of simply being a line item on your budget.

FIRESIDE CHAT
indaHash, Ashwin Chandoesing, Director APAC
Johnson & Johnson, Jess Tang, Marketing Innovation Lead

 

14.40
14:40 - 15:20 - Brands

TRAVEL & HOSPITALITY
Swapping luxury for experience: How can hotels or venues entice and encourage customer loyalty?

The evolution of home-swapping and sharing has transformed the way we book our accommodation, and the concept of luxury is changing. Similar disruption can also be said for venues with more people working from anywhere, at any time. From expensive interiors to convenient and unique experiences. How can hotel brands or venues compete and remain relevant? What can be done to deliver a truly outstanding customer experience?

PANEL
Panelists:
Marriott International, Toni Stoeckl, Global Brand Leader and Vice President, Distinctive Select Brands
Campfire Collaborative Spaces, Wang Tse, CEO & Co-Founder
Marina Bay Sands, Maunik Thacker, SVP of Marketing
Moderated By:
Edipresse Media Singapore, Kissa Castaneda, Editor-In-Chief (Group)

 
14:40 - 15:20 - Commerce

END-TO-END E-COMMERCE
From Basket to Check-out - E-commerce is nothing without a payment!

Consumer payment preferences and reward programs are shaping the retail and e-commerce landscape. E-wallets, in-app purchasing, and payment credits for cashback are all products of consumers’ increasing comfort with digital commerce. Instant pay options on e-commerce sites, contactless and mobile options in store and mobile in-app payments are fuelling customers’ expectations for speed, convenience and shopping rewards. How can you capture the sale before you lose their attention?

PANEL
Panelists:
Dentsu Aegis Network APAC, Nick Waters, CEO
Fave, Aik-Phong Ng , Managing Director - Singapore
ESSEC Business School, Prof Jan Ondrus, Associate Professor of Information Systems
NTUC LINK, Nikolay Novozhilov, Head of Digital Products
Moderated By:
Hoolah, Arvin Singh, COO

 
14:40 - 15:20 - Innovation

AI & SMART MARKETING
Turning your valued customers into content creators, brand ambassadors and fans

Consumers are now much less passive and more active in the decisions they make, especially who they follow, listen to, and who they choose to buy from and engage with. UGC is an important part in most marketing today but what does it take to really make a campaign fly? Are you making the most out of your fans? How can you change customers into your very own dedicated content creators?

PANEL
Panelists:
Central Pattana, Napapat Luedeesunun, VP - Strategic Marketing
Swarovski, Lisa Wong, Head of Marketing for India & SE Asia - Consumer Goods Business
Lego, Rohan Mathur, Head Of Marketing - Emerging Asia
Shootsta, Mike Pritchett, Founder and CEO
Reckitt Benckiser, Anjali Kalia, Head of Consumer Connections - APAC Health
Moderated By:
Mediacorp, Christopher Isaiah Fun, Content Specialist

 

15.20
15:20 - 15:50 - KEYNOTE/FUTR COMMERCE STAGE

Networking
Afternoon Networking Break & FUTR Meeting Programme



15.50
15:50 - 16:20 - Brands

TRAVEL & HOSPITALITY
Reaching and Retaining Today's Connected Traveller

Travel customers are more connected than ever. Smartphones are ubiquitous, and mobile is now the remote control for the world around us. How can you engage customers throughout the entire journey, from research to booking to travel and develop customer loyalty? Chatbots, AI and sophisticated customer service.

PANEL
Panelists:
TATA SIA Airlines Limited, Ravinder Pal Singh, Chief Information & Innovation Officer
Kayak, Whey Han Tan , Head of Southeast Asia & Regional Manager
Brand Expedia, Simon Fiquet, Managing Director - Global Market Series
FCM Travel Solutions, Carlo Bezoari, Director of Sales - Asia
Moderated By:
VanMedia Group , Glenn van Zutphen, Founder

16.20
16:20 - 16:40 - Brands

TRAVEL & HOSPITALITY
Content curation, strategy & storytelling in hospitality or travel product launches.

​Join PR, marketing & communications guru Walter Navarro as he presents the way to launch a product, service or hotel! Using case study examples of launches with both the Fairmont Singapore and more recently Sofitel City Centre, you will not want to miss the art of selling aspirations and experiences.

PRESENTATION
Sofitel, Walter Navarro, Director of Marketing & Communications - Singapore

16.40
16:40 - 17:20 - Brands

TRAVEL & HOSPITALITY
Smile, snap and share! Operating in an age where experience and sharing is everything

There seems to be no end in sight of the experiences that today's travel industry continues to offer up to today's traveller. This session will explore how innovation of today's guest experience is helping brands become and remain first choice

PANEL
Panelists:
Japan Airlines, Akira Mitsumasu, VP - Products & Services Planning
Small Luxury Hotels of the World, Mark Wong, Vice President - Asia Pacific
Brand Expedia, Shyn Yee Ho-Strangas, Director - Global Product Management
Moderated By:
Edipresse Media Singapore, Kissa Castaneda, Editor-In-Chief (Group)

 
15:50 - 16:20 - Commerce

END-TO-END E-COMMERCE
From online to offline to online again - How can you be a channel agnostic provider?

It doesn’t matter if your retail business starts as an online or offline business, a desktop online business of mobile-first proposition. Consumers simply expect a consistent and coherent interface across all channels – online, on the high street, on the page or in virtual reality

PANEL
Panelists:
Shiseido, Scott Leaw, Director of eCommerce & CRM - Asia Pacific
Mondelēz International, Ganesh Kashyap, Senior Director for eCommerce & Head of eCommerce - Asia Pacific, Middle East & Africa
Bukalapak, Fajrin Rasyid, Co-Founder & President
Nu Skin, Steve Carlile, Global Head - Digital Center of Excellence, Digital Strategy, Innovation & Engagement
Moderated By:
INSEAD, Rani Francois-Marie Saad, Digital Transformation & Innovation - Learning Coach

16.20
16:20 - 16:40 - Commerce

END-TO-END E-COMMERCE
Using AI to personalise the customer experience at scale

In today’s highly competitive e-commerce environment, personalizing the customer experience is the number one priority. To drive conversion, the customer needs seamless service that doesn't disrupt their purchase and instead facilitates it. This challenge can seem insurmountable if you are trying to minimise operational costs. However, AI is fast emerging as the best way to offer a truly one-to-one experience to customers without the big price tag.

PRESENTATION
Zendesk, Tom Blackman, Director of Asia

16.40
16:40 - 17:20 - Commerce

END-TO-END E-COMMERCE
Place your bets now please. Investing in the next retail era and harnessing potential

Leading funds and incubators comment on the changing commerce landscape. The technologies they are watching, types of companies they are putting money into and how they sustainably support portfolio companies.

PANEL
Panelists:
CapitaLand Limited, Ervin Lim, Head - C31 Ventures & Corporate Development
Rakuten, Adit Swarup, Partner - Rakuten Ventures
iGlobe Partners, Joyce Ng, Partner
Moderated By:
Singapore Management University, Lucas Chua, Mentor

 
15:50 - 16:20 - Innovation

AI & SMART MARKETING
This Changes Everything: How AI Is Transforming Marketing as we know it

There is so much buzz around Artificial Intelligence that it can be hard to understand how and where it will have the biggest impact. Whether that be in social, email, digital or online marketing, responding to search queries and questions, sorting data or improving personalization. AI can be a highly valuable tool but it’s a long way away from being used to its full capacity.

PANEL
Panelists:
Chubb, Mike Eksteen, Chief Digital Officer - Asia Pacific
DBS Bank, Bidyut Dumra, Executive Director & Head of Innovation
AnyMind Group, Vivek Misra, Director of Strategic Initiatives
Standard Chartered, Matthew Johnson, Global Head of Analytics Platforms
Moderated By:
Target, Dr Angshuman Ghosh, Lead Data Scientist

16.20
16:20 - 16:40 - Innovation

AI & SMART MARKETING
Conversational AI...beyond the chatbot hype

The aim of the talk is to look at the current state of the AI industry applied to digital assistants/chatbots and try to distil reality from the current overhype by looking directly at the source and the real research and development behind it, understand some the pressing challenges (from pure technology to access to data and scalability/production issues) and discuss what could be the practical possibilities ahead for organizations and particularly for banks to implement conversational banking before investing millions of dollars in hype-driven but potentially underwhelming user experiences.

PRESENTATION
HSBC, Raul Abreu, Head of Conversational AI (Banking) Innovation

16.40
16:40 - 17:20 - Innovation

AI & SMART MARKETING
Capturing the attention and hearts of today’s fickle audience

In this fast-paced, digitally-run world, attention-spans can be snapped away with the click of a finger. Brands need to up their game and curate original, compelling and engaging content to connect with customers in a more authentic way – whatever platform they are using. Hear from those who have captured the hearts of consumers.

PANEL
Panelists:
Prudential Assurance, Paul Wilson, Head of Innovation
Kimberly-Clark, Dominic Iacono, Sector Leader of Adult & Feminine Care - Asia Pacific
Zendesk, Malcolm Koh , APAC Customer Experience Strategist
CNBC International, Max Newnham , Director, Brand & Creative Strategy
Moderated By:
Campaign Asia-Pacific, Faaez Samadi, Southeast Asia Editor

 

17.20
17:20 - 17:40 - KEYNOTE/FUTR COMMERCE STAGE

KEYNOTES
DAY 1 CLOSING KEYNOTE PRESENTATION & FIRESIDE CHAT - Global brand building with a punch. Market sizing, product and broadcast innovation, and the importance of authenticity

ONE Championship's presence is growing throughout the world, and is still (by far) the largest homegrown global sports media property in the Asia. How did ONE Championship grow so fast in a short seven years? How does it bring together martial arts fanatics across borders, whilst increasing popularity with new consumers, all under one roof? Join Hua Fung Teh, ONE Championship’s Group Chief Financial Officer and Chairman for Greater China as he gives an inside look at the incredible journey of growing a global sports media property from scratch out of Asia. From using local partners to the importance of staying authentic and product innovation to broadcast strategy to grow a consumer base. And if that is not enough, we are super excited to welcome ONE Championship athlete Amir Khan for a fireside chat about all things martial arts. What is takes to get to the top, role models, training regimes and how much it would mean to win next month’s lightweight world title in Manila!

FIRESIDE CHAT
ONE Championship, Hua Fung Teh, Group CFO & Chairman, Greater China
One Championship, Amir Khan, Martial Arts Athlete
Moderated By:
FOX Sports Asia, Andrew Whitelaw, Digital Producer & Presenter of Fight News


17.40

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