ArtScience Museum, Singapore
25th - 26th October 2017

Agenda Asia 2017

Centre Stage - LEVEL 3

Industry-shaping inspiration and insights from the region's leading brands, retailers and disruptive start-ups

Digital Stage - LEVEL 4

Hands-on practice, case studies and insights from retail, marketing, digital, innovation and e-commerce leaders

Solutions Stage - BASEMENT LEVEL

Capability Showcase: Deployable solutions your competitors already use

09:00 - 09:30 - All

Keynotes - Solutions Stage
How AI will Humanise Every Customer Journey

Imagine a world where artificial intelligence (AI) empowers every interaction to be personalised; like you’re the only one receiving every advertisement displayed, mobile offer, email sent and experiencing unique website, social and in-store visits. This might seem like an unachievable goal, but this is the future customer experience (CX), and it’s what customers now expect.
Luxasia, Avis Easteal, Head of Consumer
Salesforce, Vivek Vaidya, CTO, Marketing Cloud

09:30 - 10:00 - All

Keynotes - Solutions Stage
Who said sharing the economy was easy? Marketing a product that you don't even own

Hear from the Sharing economy pioneers who have transformed the travel and hospitality industry. The principles of trust and transparency that underpin the sharing economy are the two utmost ingredients that marketers can apply to their own work. What does it take to define a unique value proposition?
Uxin Group, Cindy Wang, CMO
Homeaway, Judith Ann Davidson , Head of Marketing
Agoda, Timothy Hughes, Vice President - Corporate Development
Go-Jek, Piotr Jakubowski , CMO
Moderated By:
CNBC, Dan Murphy, Correspondent

10:00 - 11:00 - All

M20/20 Scheduled Networking Hour

Use this time for your scheduled meetings and meet with the future commerce players you need to know about. Our curated exhibition is spread across the Basement-Level and sponsor showcases on Level 3.

10:55 - 13:00 - Centre Stage - LEVEL 3

Conference Chair

SC Beauty Network , Leza Parker, CEO

10:55 - 13:00 - Digital Stage - LEVEL 4

Conference Chair

Muru-D, Craig Bristol Dixon , Entrepreneur in Residence

10:55 - 13:00 - Solutions Stage - BASEMENT LEVEL

Conference Chair

The Huffington Post, Benjamin Loh, Speaker Coach and Curator, Millennials In Asia & Contributor,


11:00 - 11:30 - Centre Stage - LEVEL 3

Fashion & Beauty
South East Asia's customer consumption trends transforming the fashion & beauty industry

A new generation of customers are starting to use products earlier in markets like Thailand. What are the changing consumption patterns of today's fashion & beauty consumer? How can and are retailers and brands implementing change to cater for these customers?
L'Oreal Singapore, Richard Rubnan Que , Marketing Director
VF Corporation , Daisy Tan, General Manager of Singapore & Malaysia
Global Fashion Group, Isabelle Benard, Director of Product
Moderated By:
SPH Magazines, Reta Lee , Group Editor - New Media

11:00 - 11:30 - Digital Stage - LEVEL 4

Travel & Hospitality
From data to delight. Creating those special moments your customers never forget

It's no longer just good enough to give rooms for rooms and flights for flights. Reward systems have to change and experience is the future! Travel and hospitality brands can win in Asia’s changing loyalty landscape by using data to create more personalized, “premium-ized” experiences for travelers. Often in the service industry, frontline staff deliver these next-generation loyalty experiences. It’s the experience on the ground that truly makes or breaks a traveler’s intention to recommend a brand and be loyal for future trips.
Tauzia Hotels, Irene Janti , Chief of Marketing
Saudia Airlines, Azman B. Ahmad , GM Product Management
Nok Airlines PLC, Dr Narudh Cheramakara , Director of Market Development
Moderated By:
LCO-Creation, Saki Kobayashi , Co-Founder & COO (Travel Door)

11:00 - 11:30 - Solutions Stage - BASEMENT LEVEL

Marketing & Advertising
Marketing in 2020: CMO Action Plan for Today

The future is distant but mobile mass media, marketing automation and artificial intelligence can disrupt your brand or business right now. Learn what you can do today to take advantage of these developments to discover new ways to grow your brand and business.
Facebook, Reynold D'Silva, APAC Head of Strategic & Vertical Marketing, Brands & E-commerce


11:30 - 12:00 - Centre Stage - LEVEL 3

Fashion & Beauty
Online Marketplaces – King of eCommerce

Online marketplaces are delivering more and more sales for brands than ever before. Online shopping days like Singles Day are driving new opportunities and teachings for the retail industry.
Qoo10 Singapore , Sam Too, General Manager
Lazada Group , Charles Debonneuil , Co-Founder & CMO
ShopBack, Candice Ong, Chief Commercial Officer
Moderated By:
TODAY - Mediacorp Press , Cynthia Choo , Reporter

11:30 - 12:00 - Digital Stage - LEVEL 4

Travel & Hospitality
Fusing traditional values with innovation - a modern-day recipe for new age travellers

There is a need to accelerate the pace of change and innovation whilst keeping a strong foundation and sticking to what's still working; looking forward whilst still looking back.
Japan Airlines, Rick Nguyen, Senior Manager - Marketing & Strategy
Expedia, Gabriel Garcia , Head of Marketing & Channel Strategy - Asia Pacific
Tata Singapore Airlines , Ravinder Singh, Chief Innovation & Information Officer - Vistara
Jet Airways, Paul Wu, General Manager - Singapore & Oceania
Moderated By:
Kayak , Dawn Jeremiah, Content Marketing Manager - APAC

11:30 - 12:00 - Solutions Stage - BASEMENT LEVEL

Marketing & Advertising
You’ve tried search, you’ve tried social, where will you find the next generation of users?

What is the ‘value of mass’ when the millennial trend is personalisation... how can you turn the hoard into the consumer? You want to build your mass online following, but where do you start? How do you acquire customers to build and grow your own online audience? Whether you're new on the market or a brand that's been around for decades, is your online community as established as it could be?
Taboola, Johnny Harvey , Managing Director APAC


12:00 - 12:30 - Centre Stage - LEVEL 3

Fashion & Beauty
Move over drones. Combining the bricks and clicks.

With news of drone deliveries being tested, the birth of direct-to-consumer models and online sales on the rise, one could think that the bricks are over and it's all about the clicks. However it's not so much that the brick and mortar stores need to close but reinvention is key for success. This session will explore the reinvention of retail, providing consumers with new ways to search, shop and buy. Creative retailers are using new technologies to innovate just about everything stores do from managing inventory to marketing.
Moda Pacifica - Havaianas, Jaime Syjuco , Managing Partner
Luxasia, Avis Easteal, Head of Consumer
Shopee, Ian Ho , Regional Managing Director
Moderated By:
A L C H E M Y, Hann Sern Young, Head Of Brands & Co-Founder

12:00 - 12:30 - Digital Stage - LEVEL 4

Travel & Hospitality
We are all Transformers but are we winning?

The operations unit of each business is responsible for efficiently managing day-to-day activity and cost effectively getting A to Z. With customer service paramount, retail models changing and digital rapidly changing the ecosystem. We break down and look at how transformation is evolving.
Scoot , Trevor Spinks, Head of Sales & Distribution
Deliveroo, Hunab Moreno Casillas , Head of Operations
RedMart Limited, Jose Matos Silva, Director of Marketplace
Moderated By:
Bus Uncle, Abhilash Murthy, Founder

12:00 - 12:30 - Solutions Stage - BASEMENT LEVEL

Marketing & Advertising
Influencers are the new marketing Superheroes. Meet the people your customers trust the most

We all know the power of influencers, but what really has been proven to be the best way to work with them? Where has it worked well and what can we learn from the brands who have not been successful with influencers?
TellScore, Suvita Charanwong, Co-Founder


12:30 - 13:00 - Centre Stage - LEVEL 3

Fashion & Beauty
Why experience is the new luxury and what retailers and brands can do about it

Today's generation values doing and sharing over buying and owning, so creating great experiences is paramount.
Vestiaire Collective, Fanny Moizant, Co-Founder & APAC VP
SHISEIDO, Pranay Mehra, VP of Digital & E-Commerce - APAC
SENATUS.NET, Kien Lee, Managing Director
Moderated By:
Edipresse Media Singapore, Kissa Castañeda, Group Editor

12:30 - 13:00 - Digital Stage - LEVEL 4

Travel & Hospitality
You’ve got the whole world in your hands but for how long?

With a mobile device in the hands of the vast majority of consumers and a whole array of technologies on the market, how can retailers ensure they are taking full advantage, creating a truly mobile-first engagement strategy? Is social media the best way to reach potential consumers? Have location-based promotions been successful? Will AI completely change this relationship forever?
Uber, Astha Kalbag, Performance Marketing Manager - APAC
Kkday, Prasanna Veeraswamy , Chief Product Officer, Marielle Van Gorp, Regional Director - BookingSuite
Moderated By:
Bus Uncle, Abhilash Murthy, Founder

12:30 - 13:00 - Solutions Stage - BASEMENT LEVEL

Marketing & Advertising
AI and the Future of Millennial Engagement

Millennials want increased and more personalised engagement with businesses today. The session deep dives into the use of AI in marketing, advertising and human resource, to better engage the next generation of consumers and professionals.
AdAsia , Kosuke Sogo, Co-founder and Chief Executive Officer


13:00 - 14:00 - All

Lunch & Networking Break

Time to have a break from the content and enjoy some of the delicious food on offer! F&B points on both Level 3 and Basement Level

13:55 - 16:30 - Centre Stage - LEVEL 3

Conference Chair

Zouk , Chung Siqi , Director - Legal & Marketing

13:55 - 16:30 - Digital Stage - LEVEL 4

Conference Chair

VanMedia Group Pte Ltd, Glenn van Zutphen, Founder

13:55 - 16:30 - Solutions Stage - BASEMENT LEVEL

Conference Chair

TED, Dave Lim, TEDx Ambassador


14:00 - 16:30 - Centre Stage - LEVEL 3

Food & Beverage
Hiring for culture - not expertise? Future proofing a talent strategy.

YUM! needs little introduction as the $6.366 billion revenue operator of major brands like KFC, Pizza Hut and Taco Bell. So how does such a successful corporate giant recruit for talent in diverse areas throughout Asia who are seeing rapid market growth? Sanchita Singh, Chief People Officer in Asia will share how relevance and the importance of hiring for culture outweighs expertise. And how organizations and individuals can be talent ready now for future growth.
Pizza Hut Asia, Sanchita Singh , Chief People Officer

14:00 - 14:30 - Digital Stage - LEVEL 4

Beyond the hype – the future of digital commerce

Millennials want to interact and buy anywhere, anytime. Digital commerce growth in APAC is tipped to touch USD 1.2 Trillion by 2022. China will dominate and grow to USD 766 Billion, ASEAN will be around USD 18 Billion. Accenture and Lazada will answer the many questions around such rapid digital business growth. Is this growth real and sustainable, and h ow can companies differentiate? How are new technologies like Voice, Social, AR, VR and Super Apps affected by the growth of digital commerce? Will brands go beyond ‘gimmicks’ to real use of technology to drive effective consumer experiences and grow?
Lazada Group, Riccardo Basile , Group Chief Mobile Officer
Accenture , Mohammed Sirajuddeen , Managing Director – Digital Commerce/AAPAC

14:00 - 14:30 - Solutions Stage - BASEMENT LEVEL

Bots & AI: Transforming Sales & Customer Service

The session will look at practical tips at implementing conversational interfaces for chat, voice & email. You will also see how Artificial Intelligence can be used to personalise at scale.
Web Spiders, Siddharth Jhunjhunwala, CEO


14:30 - 15:00 - Centre Stage - LEVEL 3

Food & Beverage
The Asian Consumer Revolution: Individualism and Now

A demand for personalised services, multiple languages, a variety of digital platforms, distrust in traditional engagement models and a consistent demand for new products, services and solutions that meet their immediate desire, and more importantly – their personality. We’re in the early days of the Asian Consumer revolution and you need to be ready. Accenture, will chat through some of the key trends, upcoming developments, the companies who are future-proofing themselves and most importantly, what your business needs to do, to be at the forefront of this Revolution.
Accenture, Meera Nava , Digital & Innovation
The Coca Cola Company , Susan Tucker, , Senior Content Lead of Integrated Marketing Communications - Asia Pacific
Uber , Priya Venkat , Head of Marketing Strategy & Operations - Asia Pacific

14:30 - 15:00 - Digital Stage - LEVEL 4

Content is King. Entertainment is Queen. Discovering the Joker in the pack.

This session will take a look at transforming content and making it viral, as well as creating a community of next generation buyers. What is innovative storytelling and content that sells? And what role do brand and influencer values play and will play in the game of cards?
Mediacorp Pte Ltd, Miguel Bernas, VP & Lead - Digital Marketing
Discovery Networks Asia-Pacific, Bryan Seah , Head of Original Content - SE Asia
Mashable, Victoria Ho , Asia Editor
Moderated By:
SPH Magazines, Reta Lee , Group Editor - New Media

14:30 - 15:00 - Solutions Stage - BASEMENT LEVEL

Putting dark data to use. Artificial Intelligence’s role in the future of retail

There is strong indication that the majority of customer interactions in retail will be managed by artificial intelligence by 2020. What does this mean for retailers practically and what are the key ways retailers can use AI in stores? Today’s Consumer needs are dynamic not static and require an insight machine that can take this dynamism into account and feed it into your marketing plans. With so many different forms of AI use (search, recommendation, programmatic advertising and chatbots are some examples), where should retailers begin and what have been the most successful case studies so far?
Salesforce, Simon Tate, AVP, Marketing Cloud, APAC


15:00 - 15:30 - Centre Stage - LEVEL 3

Food & Beverage
Food is all about the journey, digital or otherwise!

This session will explore the following areas; mobile development, digital marketing & loyalty strategy, the importance of social listening, technology and innovation development as well as the evolving presence of market disrupters, customer journey mapping and in-store to online to at a home.
NTUC Fairprice Co-operative , Elvin Too , Chief Omnichannel Officer & GM - Online
Big Box Singapore Pte Ltd, Paul Warmer , Digital Advisor
The Kraft Heinz Company, Dhiren Amin , Head of Marketing - SE Asia
Moderated By:
Lean Retail Labs, David Ng , CEO & Founder

15:00 - 15:30 - Digital Stage - LEVEL 4

Avoiding the kodak moment. How startups are bringing on a new dawn of innovation and learnings for the future of commerce

Every large company, or brand, or product must adapt to be relevant or risk having a "Kodak Moment". How can brands ensure they are constantly moving, evolving and adapting to avoid loosing market-share?
Asia Pacific Internet Group , Hanno Stegmann, CEO
Sogal Ventures, Pocket Sun, Managing Partner
Unilever Foundry, Barbara Guerpillon, Head of Unilever Foundry SEAA
Moderated By:
Singapore Management University, Lucas Chua, Mentor

15:00 - 15:20 - Solutions Stage - BASEMENT LEVEL

Global Growth with Local Expertise. Growing your brand into the Middle East with the right partner

Building global growth across multiple channels with regional expertise for each market can be challenging. The session will showcase how Millennial Capital, a specialist retail and consumer products venture capital firm, has enabled KRUZIN Footwear, an Asian brand to develop and grow a profitable omnichannel business in the Middle East with 3 retail store openings, 4 regional markets in less than 9 months. KRUZIN Footwear, globally emerging is now set to enter 6 additional high growth consumer markets by end of 2018.
Millennial Capital, Andreea Danila, Founder & Managing Director

15:20 - 15:30 - Solutions Stage - BASEMENT LEVEL

Coworking: How a Collaborative Workspace Can Strengthen Your Team

Singapore has an employee engagement problem. With a market where unemployment is low (and, conversely, job mobility is high), retaining and keeping top talent for your business can be a challenge. And with workplace demographics changing to become increasingly diverse, coupled with millennials becoming 75% of the workforce by 2025, employee demands on their workplace are being pushed forward by a more mobile, connected, and collaborative population. Company leaders have many levers they can pull, however one not often discussed is… your office. Giving your employees access to a great office, connecting them to a thriving community, creating a workplace of purpose, and being deliberate about company culture can help engage and retain your top teams in an ever-changing workplace.
Collision8, Faith Bogue, General Manager


15:30 - 16:00 - Centre Stage - LEVEL 3

Food & Beverage
Preparing outside of the box. Emerging markets food and beverage demand expansion.

This session will take a look at the current state in emerging areas of the food & beverage market. Trends in how media is consumed and reaching an audience, technology and IOT development, how to create a following and resonate in a new community, localising brand messaging and cultural differences, as well as talent pools and hiring.
Nestlé , Dr Sze Tan , Managing Director, Research & Development Centre Singapore
Braintree - A Paypal Service , Tyson Hackwood , Head of Asia Pacific
Kellogg Company, Remus Sy , Head of Shopper, Trade Marketing and Ecommerce Lead
Moderated By:
Women 2.0, Liyana Sulaiman, Managing Director, & Head of Growth

15:30 - 16:00 - Digital Stage - LEVEL 4

Mobility 2.0

Empowering millions of Indonesians across the country and succeeding where bigger competitors have failed is no easy task. Go-Jek continues to move the goal posts of integrating customer solutions. The future of mobility is not about you going somewhere, it is about everything coming to you. Join marketing powerhouse Piotr Jakubowski as he paints the mobility 2.0 picture and gives a visual look into changing the lives of millions of Indonesians.
Go-Jek, Piotr Jakubowski , CMO

15:30 - 16:00 - Solutions Stage - BASEMENT LEVEL

Disrupting Retail: Breaking China

Retail in China is being disrupted at faster pace than in the west, partially driven by a new generation of shoppers. Demanding, tech and digital savvy customers with a leapfrog mentality are challenging brands more than ever before. This session will explore how brands need to leverage available technologies and embrace cooperation with start-ups in order to keep afloat in this extremely competitive and fast-changing environment.
Sanpei Ventures, Max Peiro , CEO
Sanpei Ventures, Nicolas Zurstrassen, Partner


16:00 - 16:30 - Centre Stage - LEVEL 3

Food & Beverage
What ingredients consist in a killer campaign? Creative and design at the ready.

Start with a bit of user-generated content, add a splash of relevant personalisation, a dash of timely relevance and a pinch of promotional brilliancy. What's the perfect recipe for a killer marketing campaign.
LEGO Group, Keerthi Kumaravelu , Marketing, Insights & Strategy Manager - SEA & Emerging Asia
LifeStyles HoldCo, Jeyan Heper, CEO
ONE Championship, Loren Mack , Vice President
Moderated By:
Popspoken, Cally Cheung, Culture Editor

16:00 - 16:30 - Digital Stage - LEVEL 4

16:00 - 16:15 - Digital Stage - LEVEL 4

Marketing & Advertising
Influencer Marketing: What the Future Looks Like

Gushcloud, Siang Hang Ng, CEO Gushcloud Agency

16:00 - 16:30 - Solutions Stage - BASEMENT LEVEL

The perfect storm. At the intersection of change and technology. Meet the future of work.

The world is experiencing a workplace transformation. It is the perfect storm: fundamental changes in our workforce are combining with technologies to empower our HR leaders and our people as we move into the future of work. As roles in the workplace evolve, it has never been more important to disrupt whilst building a key innovation and learning culture within the organisation. Workplaces of the future should be environments that support individuals achieving their ambitions in an ever-changing, uncertain operating environment
Glints, Oswald Yeo, CEO & Co-founder
Unilever Foundry, Barbara Guerpillon, Head of Unilever Foundry SEAA, Deborah Tan-Pink, Head of Content & Operations - Asia​​
Mondelēz International, Samuel Obin, Change Management & Transformation Lead - Asia Pacific, Middle East and Africa
Moderated By:
HRM Asia, Kelvin Ong , Senior Journalist


16:30 - 17:00 - All

Keynotes - Solutions Stage
Accenture Consumer Tech Award Ceremony

The Accenture Consumer Tech Awards recognize and reward early-stage innovators that are pushing the boundaries to better engage with the millennial consumer in the Automotive, Consumer Goods & Services, Retail and Travel industries.

17:00 - 21:00 - All

M20/20 Closing Party, Sponsored by Salesforce

The Closing Party is a M20/20 tradition, where we invite everyone to join us to celebrate the end of another summit! This year we will be taking over the entire basement level of the museum. Treat yourself with an opportunity to relax and unwind after a busy two days, with cocktails, canapés and live music.

Open to All - Basement Level

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