EUROPE SUMMIT 2019
Business Design Centre, London
24th - 25th April 2019


Agenda London 2019




FUTR Brands

FUTR Commerce

FUTR Innovation

09.30
09:30 - 09:50 - All Stages

Keynotes
DAY 2 OPENING KEYNOTE



09.50
09:50 - 10:30 - All Stages

Keynotes
What does it take to form the new-age Marketing Department in 2019?

PANEL

Marketing is changing at a fast pace. Marketing requires a nimble try and test approach that enables marketing leaders to move quickly whether something is working or not. There are also more responsiblities and roles being created across Social, Influencers, Data, AI, Voice and Customer Experience. This session will explore what form the modern marketing department should take and how these CMO's are evolving their own marketing departments to meet the needs of their businesses. What does a customer-first marketing department look like in 2019?


10.30
10:30 - 11:20 - All Stages

Networking
MORNING BREAK + FUTR MEETING PROGRAMME



11.20
11:20 - 11:40 - FUTR Brands

Fashion, Beauty & Lifestyle
Track Keynote: Influencer Marketing Trends in 2019

PRESENTATION

This session will take a look at the key trends in influencer marketing for fashion, beauty and lifestyle retailers. What are the stand-out case studies of successful influencer and brand activations? What should the relationship between brands and influencers look like? And where does responsibility lie within a marketing department for managing influencer marketing?

 
11:20 - 11:40 - FUTR Commerce

Ecommerce Innovation
Track Keynote: Choosing the right e-commerce platform for your business

PRESENTATION

What e-commerce platforms do brands need to look at and what choices do they need to make when scaling their e-commerce business?

 
11:20 - 11:40 - FUTR Innovation

Future Marketing
Track Keynote: Data-driven Marketing Strategies

PRESENTATION

Artificial intelligence and machine learning are transforming marketing by making targeting and personalization far more achievable. This session will explore how these advances are reshaping marketing strategies whilst reducing costs and improving performance.

 

11.40
11:40 - 12:20 - FUTR Brands

Fashion, Beauty & Lifestyle
Direct-to-Consumer: Meet the brands building their own customer relationships (very successfully)

PANEL

With rising customer expectations, the ease of entry via digital and social channels, the focus on single product categories and supply chain innovation, direct-to-consumer strategies and brands are reducing traditional inefficiences and driving more consumer relevance. Meet the fashion, beauty and lifestyle brands that are doing this successfully

 
11:40 - 12:20 - FUTR Commerce

Ecommerce Innovation
Leading technology change in e-commerce. Where should you place your bets?

PANEL

There are an unimagineable amount of technologies and solutions in the ecommerce landscape and an ever increasing amount of ways to engage and sell to today's customers. This session will explore how ecommerce & marketing leaders are making buy-in decisions, what companies need to have in terms of implementation ease, case studies, track record and what the ecommerce industry is excited about experimenting with next.

 
11:40 - 12:20 - FUTR Innovation

Future Marketing
Was it a success? Tracking engagement and measuring ROI for digital marketing channels

PRESENTATION

There are now more channels to market on than ever before – with social, influencers and online now the norm. But how do you know what’s working? ROI is arguably the most important thing for your campaign but if the goal is strengthening brand awareness or changing customer perspective, how can you measure the success?

 

12.20
12:20 - 13:00 - FUTR Brands

Fashion, Beauty & Lifestyle
What does next gen marketing look like today?

PANEL

With more and more content and noise reaching your digially-savvy customers, this session will explore how can you ensure that you are targeting the audience you need to, with a message that will speak to them and encourage them to act at that time? How can you build and maintain an authentic community and ensure customers keep coming back? How can you build a loyalty programme that will stand the test of time?

 
12:20 - 13:00 - FUTR Commerce

Ecommerce Innovation
Driving innovation in ecommerce delivery

PANEL

Consumers want delivery locations beyond just the home; they want better returns and they want the ability to track their deliveries and, when required, the ability to also change their deliveries inflight

 
12:20 - 13:00 - FUTR Innovation

Future Marketing
Driving transparency, integrity and accurate measurement in influencer marketing

PANEL

As social platforms evolve and authenticy becomes key to any marketing campaign with today's consumers, influencers are a key marketing channel for brands and retailers to drive their messaging and products. However, the industry has also seen the rise of bad practices which include fake followers, bots, fraud and “dishonest business models.” How can the industry operate under a more transparent framework and have more credibility? How should brands and retailers be approaching their influencer strategy and measuring influencer ROI?

 

13.00
13:00 - 13:20 - FUTR Brands

Fashion, Beauty & Lifestyle
Alternative Shopper Marketplaces

PRESENTATION

This session will look beyond the big players and find out more about viable and upcoming marketplaces, what they can offer brands and retailers and how they can help to expand into new areas and territories.

 
13:00 - 13:20 - FUTR Commerce

Ecommerce Innovation
The Top 5 Ecommerce Trends

PRESENTATION

This session will cover the top 5 ecommerce trends that all online retailers need to know about.

 
13:00 - 13:20 - FUTR Innovation

Future Marketing
Music: Making it the fast-track to the heart of your audience.

PRESENTATION

As it becomes ever more challenging for broadcast content to hold audience attention, brands strive harder to engage and entertain whilst keeping content relevant to brand and audience. Music must do more than describe the on screen story. A deeper understanding of brand quality and a campaign’s message is becoming more valued when finding the perfect, culturally relevant soundtrack. This session will explore creative excellence and the vital importance of the brand being part of the music discussion.

 

13.20
13:20 - 14:20 - All Stages

Networking
Lunch



14.20
14:20 - 14:40 - FUTR Brands

Travel & Hospitality
Track Keynote: Reaching and Retaining Today's Connected Traveller

PRESENTATION

Travel customers are more connected than ever. Smartphones are ubiquitous, and mobile is now the remote control for the world around us. How can you engage customers throughout the entire journey, from research to booking to travel and develop customer loyalty? Chatbots, AI and sophisticated customer service.

 
14:20 - 14:40 - FUTR Commerce

Mobile & Social Commerce
Track Keynote: Turning your valued customers into content creators, brand ambassadors and fans

PRESENTATION

Consumers are now much less passive and more active in the decisions they make, especially who they follow, listen to, and who they choose to buy from and engage with. UGC is an important part in most marketing today but what does it take to really make a campaign fly? Are you making the most out of your fans? How can you change customers into your very own dedicated content creators?

 
14:20 - 14:40 - FUTR Innovation

Startup Lab Pitches
Startup Pitches

PRESENTATION

Meet the startups driving innovation across the Commerce landscape in Marketing, Retail, Advertising, Social Media, Video, Payments, Fulfilment, AI, Data, AR, VR, Voice, Robotics and Blockchain.

 

14.40
14:40 - 15:20 - FUTR Brands

Travel & Hospitality
Leveraging Artificial Intelligence for Enhanced Customer Experience

PANEL

AI is being integrated across the hospitality industry and having a remarkable impact on customer experience such as personalised concierge, digital assistance, voice-activated services and automatic data processing. This session will take a look at what's working, what's not and where AI has the potential to take the hospitality industry into the future.

 
14:40 - 15:20 - FUTR Commerce

Mobile & Social Commerce
The Mobile Experiences consumers now expect

PANEL

Consumers are increasingly using mobile to engage with brands, from shopping via mobile wallet to receiving personalized messages and activating customer support by way of chatbots to activating NFC to connect with product and retailer in new ways. This session will explore how mobile experience needs to evolve to meet the ever-evolving needs of consumers.

 
14:40 - 15:20 - FUTR Innovation

Startup Lab Pitches
Startup Pitches

PRESENTATION

Meet the startups driving innovation across the Commerce landscape in Marketing, Retail, Advertising, Social Media, Video, Payments, Fulfilment, AI, Data, AR, VR, Voice, Robotics and Blockchain.

 

15.20
15:20 - 15:40 - FUTR Brands

Travel & Hospitality
Content Marketing in Travel

PRESENTATION

Travel & Hospitality brands are increasingly viewing content marketing as an essential part of their digital strategies. Succeeding at content marketing requires more than simply creating compelling, interesting stories, however. Content marketing also requires that stories be told in formats that resonate with consumers, and published in the places where their audience are. This session will explore where, how and when brands are having most success.

 
15:20 - 15:40 - FUTR Commerce

Mobile & Social Commerce
Let's get real. Exploring real-time and on-the-fly marketing strategies for instant results

PRESENTATION

Brands need to now look beyond content marketing and into real-time marketing, targeting customers when they're ready to buy. User-generated content is one way for a brand to tell their story and evoke an emotional response, but not the only way. Take location-based marketing, preference profiling and instant feedback tactics. This session will explore how magic "moments" can be used to drive authentic engagement and purchase decisions.

 
15:20 - 15:40 - FUTR Innovation

Startup Lab Pitches
Startup Pitches

PRESENTATION

Meet the startups driving innovation across the Commerce landscape in Marketing, Retail, Advertising, Social Media, Video, Payments, Fulfilment, AI, Data, AR, VR, Voice, Robotics and Blockchain.

 

15.40
15:40 - 16:00 - FUTR Brands

Travel & Hospitality
Delivering Personalization as Scale in the Hospitality Industry

PRESENTATION

This session will explore how hotels are shifting from a product-centric to a customer-centric approach, and what adopting technologies and strategies they?re adopting to engage customers as unique individuals. What technologies can be used when designing the customer journey and creating a guest-centric focus.

 
15:40 - 16:00 - FUTR Commerce

Mobile & Social Commerce
Winning with Social Commerce

PRESENTATION

This session will look at how to build an effective and meaningful social presence. Whether that be from being visually driven, relatable, and authentically ?on brand? on Instagram, using customer-created Facebook Ads or utilising Pinterest, which is increasingly being seen as the next frontier of search engines.

 
15:40 - 16:00 - FUTR Innovation

Startup Lab Pitches
Startup Pitches

PRESENTATION

Meet the startups driving innovation across the Commerce landscape in Marketing, Retail, Advertising, Social Media, Video, Payments, Fulfilment, AI, Data, AR, VR, Voice, Robotics and Blockchain.

 

16.00
16:00 - 16:20 - All Stages

Keynotes
KEYNOTE



16.20
16:20 - 17:00 - All Stages

Keynotes
DAY 2 CLOSING KEYNOTE



17.00
17:00 - 19:00 - All Stages

Networking
FUTR CLOSING PARTY



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