EUROPE SUMMIT 2019
Business Design Centre, London
24th - 25th April 2019


Agenda London 2019




FUTR Brands

FUTR Commerce

FUTR Innovation

09.20
09:20 - 09:30 - All Stages

Keynotes
WELCOME


09.30
09:30 - 09:50 - All Stages

Keynotes
DAY 1 OPENING KEYNOTE

PRESENTATION



09.50
09:50 - 10:10 - All Stages

Keynotes
DAY 1 OPENING KEYNOTE

PRESENTATION



10.10
10:10 - 10:40 - All Stages

Keynotes
The Digital Transformation of Retail

PANEL

Digital transformation continues to be a core focus for many traditional retail businesses. Amongst other things, key components include becoming agile, adopting a test and fail approach, building new partnerships, revisiting all aspects of your business from supply chain to customer service and raising the digital IQ of employees. How are traditional retail businesses driving digital transformation within their organisations? What are the opportunities and challenges that have come with such endeavours? And what are the KPI's that indicate when you're on the right track?


10.40
10:40 - 11:20 - All Stages

Networking
MORNING BREAK + FUTR MEETING PROGRAMME



11.20
11:20 - 11:40 - FUTR Brands

Next-Gen Consumer
Track Keynote: The Consumer Evolution: Adapting to New Consumer Behaviours

PRESENTATION

Today?s consumer has more power than ever before. The rise of this connected and savvy customer is changing everything companies thought they knew about serving their consumers. Now, these powerful consumers have gone beyond influencing the path to purchase, to driving change in operating models. This session will take a look at the trends reshaping the consumer business landscape.

 
11:20 - 11:40 - FUTR Commerce

Customer Experience & Personalization
Track Keynote: Using AI to personalise the customer experience at scale

PRESENTATION

In today?s highly competitive e-commerce environment, personalizing the customer experience is the number one priority. To drive conversion, the customer needs seamless service that doesn't disrupt their purchase and instead facilitates it. This challenge can seem insurmountable if you are trying to minimise operational costs. However, AI is fast emerging as the best way to offer a truly one-to-one experience to customers without the big price tag.

 
11:20 - 11:40 - FUTR Innovation

Retail Evolution
Track Keynote: What is in store for the Future of Retail from an outside perspective?

FIRESIDE CHAT

Join a leading consumer brand and private equity retail investor deep dive into how they see the evolution of the retail industry. These companies work with retailers on a daily basis and will deep dive into their views and ideas on the future of retail.

 

11.40
11:40 - 12:20 - FUTR Brands

Next-Gen Consumer
Reaching Millennials and Gen Z

PANEL

This session will look at how these brands and retailers have understood and reached these consumers.

 
11:40 - 12:20 - FUTR Commerce

Customer Experience & Personalization
Case Studies: AI's Applications for Brands and Retailers

PANEL

With so many use cases of AI, it can be overwhelming for brands and retailers to establish which ones will have the biggest impact on their business and where to begin. See how these brands and retailers have been using AI to-date and what's been working and what hasn't.

 
11:40 - 12:20 - FUTR Innovation

Retail Evolution
Social media-worthy retail experiences

PANEL

Today's retail experiences are all about creating surprise and delight at customer touchpoints. This session will take a look at some of the most inspiring experiences, concepts and themes, limited pop-ups and personalised product or service experiences. What is the evolving role of the store in these examples? How can retailers use their physical spaces in new ways such as a marketing vehicle for Instagrammable experiences, shoppable real-life environments and multi-sensory experiences to evoke emotion? How can retailers be empowering the human face of retail on the frontlines? And how online can make offline more personal?

 

12.20
12:20 - 13:00 - FUTR Brands

Next-Gen Consumer
How to win with the wellness and health-concious consumers

PANEL

The global market for health and wellness offerings is expected to grow to USD815 billion, by 2021. How can brands and retailers tap into this growing trend? From experiential retail formats that include wellness as part of the experience to more awareness for what goes into the products that they consume, this session will explore the different approaches brands and retailers are already taking to implement this into their businesses.

 
12:20 - 13:00 - FUTR Commerce

Customer Experience & Personalization
Zero friction customer experience

PANEL

Today's consumers expect levels of convenience, speed and simplicity that weren?t possible a few years ago. Any additional effort, step or inconvenience can cause them to abandon their purchase journey - this is friction. For businesses to thrive in the future, we need to design easy and seamless experiences throughout the consumer journey. This session will take you through the friction points across different stages of consumer journey and shares the strategies brands and retailers have been using to remove them.

 
12:20 - 13:00 - FUTR Innovation

Retail Evolution
Bricks and mortars get smart. The In store technologies that are working

PANEL

In an era of drone delivery systems, ?smart? warehouses and the development of self-driving transport trucks, a great deal of emerging retail technology to date has been focused on improving its supply chain. But when it comes to actual bricks-and-mortar stores, retail businesses are also embracing technology from 'Smart' mirrors to Augmented Reality and contactless checkouts to facial recognition. This session will take a look at the tech that is actually making an impact.

 

13.00
13:00 - 13:20 - FUTR Brands

Next-Gen Consumer
Rise of Stories: How interactive content is changing consumer behaviour

PRESENTATION

We are in the midst of a massive shift to the stories format where full screen, ephemeral, interactive content is fundamentally changing consumer behaviour. This session will explore the explosive growth of stories, how platforms like Facebook and Instagram are at the forefront of this phenomenon and how Snap's users are a whole new generation of camera-native consumers that we need to understand.

 
13:00 - 13:20 - FUTR Commerce

Customer Experience & Personalization
You vs Amazon: Where Smart Tech meets Human Passion

PRESENTATION

How can you differentiate yourself from Amazon and be seen as the digital destination of choice by your customers? To provide a premium customer experience to meet customers? expectations; brands should look to provide a real time, authentic experience on their customers' channel of choice. This session will answer the following questions; why should customer centricity come from the top down? Why should retailers now look to independent experts to answer their online visitors? Why emotion, authenticity and the human touch is now more important than ever?

 
13:00 - 13:20 - FUTR Innovation

Retail Evolution
Unified Commerce: Writing a New Chapter in Retail Experiences

PRESENTATION

As technology enables more on-demand shopping experiences like mobile and social commerce, customers are faced with a plethora of choice as to how, when and where they chose to shop. Customer choice is dictating the retail experience, and convenience, consistency and personalization is the new normal. To ensure seamless experiences wherever a customer chooses to shop, retailers need to shape a consistent brand experience across channels and geographies, both online and in-store. Learn how retailers can deploy a unified commerce strategy that recognizes customer preferences and delights shoppers in today's competitive retail landscape.

 

13.20
13:20 - 14:20 - All Stages

Networking
Lunch



14.20
14:20 - 14:40 - FUTR Brands

Consumer Goods
Track Keynote: Stepping up to meet evolving consumer demands and expectations

PRESENTATION

Nurturing brand love and loyalty has never been so challenging. By being more transparent and responsible, businesses can connect with today?s conscious shopper. How do brands and retailers provide a better and differentiated fresh experience and create a seamless experience for customers across channels? This session will explore the new media platforms and partnerships to win over customers.

 
14:20 - 14:40 - FUTR Commerce

End-to-End Ecommerce
Track Keynote: Direct-to-Consumer Revolution

PRESENTATION

Understanding the growing trend of why brands are moving direct-to-consumer in an effort to edge out the middle man and connect directly to their customers.

 
14:20 - 14:40 - FUTR Innovation

Growth: China & New Markets
Track Keynote: How have major retailers set themselves up for success as they enter the Chinese market?

PANEL

Many retailers have looked to expand into the Chinese market, but very few have made it work smoothly from day one. There are many decisions to take in the early days that do not apply to market entry in other countries. Why is the Chinese consumer so different to the rest of the world and what are the best ways to engage them? Why do the cultural differences really matter? How can brands and retailers leverage the best channels? What you can emulate from homegrown brands? What is the most up to date technology that?s driving the pace of change? How have retailers achieved success in China?

 

14.40
14:40 - 14:20 - FUTR Brands

Consumer Goods
How these Direct-To-Consumer brands drive authentic marketing & tell stories

PANEL

Across Europe, direct-to-consumer brands are disrupting every category, with innovative product, authentic story-tellers and a strong proposition. Many are also fully focused on their main core channel - their own ecommerce site, whilst some bring both their retail and marketing strategy into physical spaces. Their marketing strategies are usually on a budget compared to the large brands and retailers yet they continue to grow. This panel will explore the authentic marketing strategies of these direct-to-consumer brands and what all consumer goods brands can learn from them about marketing to today's consumers.

 
14:40 - 14:20 - FUTR Commerce

End-to-End Ecommerce
Evolution of Delivery: Getting products to the consumer FASTER

PANEL

Retailers, across the globe, are experimenting with different delivery options to getting products to the consumer faster, conveniently and at a lower price. This session will explore the latest innovations in transportation and delivery, and discuss how new technologies are enabling greater efficiencies while also ensuring shoppers have a positive customer experience.

 
14:40 - 14:20 - FUTR Innovation

Growth: China & New Markets
The Changing Rules of Retail. Selling into China and India.

PANEL

With consumer demand for personalisation, omni-channel strategy and value chain innovation, this session will take a look at the opportunities and challenges in e-commerce, retail distribution, bricks and mortar and wholesale export in China and India.

 

15.20
15:20 - 15:50 - All Stages

Networking
AFTERNOON BREAK + FUTR MEETING PROGRAMME



15.50
15:50 - 16:30 - FUTR Brands

Consumer Goods
Using Customer Data to Create New Shopping Experiences and new Customer Touchpoints

PANEL

This session will explore how brands are bringing customer insights and creativity together to evolve their approach to online and offline shoppers and how they're collecting, analysing and developing insights from customer data to create engaging new experiences for shoppers.

 
15:50 - 16:30 - FUTR Commerce

End-to-End Ecommerce
From Basket to Check-out - E-commerce is nothing without a payment!

PANEL

Consumer payment preferences and reward programs are shaping the retail and e-commerce landscape. E-wallets, in-app purchasing, and payment credits for cashback are all products of consumers? increasing comfort with digital commerce. Instant pay options on e-commerce sites, contactless and mobile options in store and mobile in-app payments are fuelling customers? expectations for speed, convenience and shopping rewards. How can you capture the sale before you lose their attention?

 
15:50 - 16:30 - FUTR Innovation

Growth: China & New Markets
We What? Understanding the Chinese Consumer

PANEL

The session will break down exactly who is the Chinese consumer and what purchasing trends you should be taking note of. Looking at the rapid evolution of retail, innovations and what, when and how they are likely to buy.

 

16.30
16:30 - 16:50 - FUTR Brands

Consumer Goods
Marketplace Pros and Cons: The Evolving relationship between CPG Companies and Amazon

PRESENTATION

Leading CPG companies have been outsourcing their e-commerce businesses to Amazon for some time but with Amazon's recent aquisition of retailers such as Whole Foods, the roll-out of their own stores and pop-up formats, numerous Echo devices in consumer homes and launch of numerous private label brands, how can CPG companies thrive on marketplaces such as Amazon. This session will explore pros and cons including how brands can stay in control of their data, brand and customer relationships and succeed with Amazon and other marketplaces.

 
16:30 - 16:50 - FUTR Commerce

End-to-End Ecommerce
Combining customer data to predict trends, prepare for demand, optimise pricing and monitor real-time results

PRESENTATION

How can you use customer insights from all your data points including online, social media, forecasts and customer records to improve customer experience and ultimately sales?

 
16:30 - 16:50 - FUTR Innovation

Growth: China & New Markets
Understanding your technology stack to enable global growth at scale

PRESENTATION

As retailers look to diversify their revenues, global expansion has become a top priority. When brands and retailers plan entry into new markets, localisation strategy is key to each market. What should retailers think about when they enter new markets? How can they make most of such growth opportunities? And what technologies exist to assist with the growth opportunity?

 

16.50
16:50 - 17:10 - FUTR Brands

Consumer Goods
Becoming an even Faster CPG Brand

PRESENTATION

The 'I want it now' generation of digitally-savvy consumers, seeking instant gratification and demanding same-day delivery of purchases, are placing pressure on consumer-goods companies to work with ecosystem partners to create better experiences, as well as fast sales and delivery through an omnichannel operation.We've always associated retailers such as Zara and H&M as the queens of fast fashion and now CPG brands need to think, act and deliver faster than ever before to win a competitive environment.

 
16:50 - 17:10 - FUTR Commerce

End-to-End Ecommerce
From online to offline to online again. How can you be a channel agnostic provider?

PRESENTATION

It doesn?t matter if your retail business starts as an online or offline business, a desktop online business of mobile-first proposition. Consumers simply expect a consistent and coherent interface across all channels ? online, on the high street, on the page or in virtual reality.

 
16:50 - 17:10 - FUTR Innovation

Growth: China & New Markets
E-Commerce at global scale

PRESENTATION

The internet has made it possible to buy goods from the other side of the world in seconds. It?s opened up new customer-bases and allowed luxury players to market to more people than any other time in history. But this doesn?t come without a price. Luxury customers demand speed and ensuring products are available all around the world at the click of a button is no mean feat. During this session we discuss the complexity of global e-commerce, and the need for constant innovation to ensure maximum operational efficiency and seamless service delivery.

 

17.10
17:10 - 17:30 - All Stages

Keynotes
KEYNOTE


17.30
17:30 - 18:10 - All Stages

Keynotes
DAY 1 CLOSING KEYNOTE


18.10
18:10 - 19:00 - All Stages

Keynotes
END OF DAY 1



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