Agenda London 2019

FUTR Brands

FUTR Commerce

FUTR Innovation

09:20 - 09:30 - All Stages


09:30 - 09:50 - All Stages



Oatly, Toni Petersson, CEO

09:50 - 10:30 - All Stages

The Digital Transformation of Retail


Digital transformation continues to be a core focus for many traditional retail businesses. Amongst other things, key components include becoming agile, adopting a test and fail approach, building new partnerships, revisiting all aspects of your business from supply chain to customer service and raising the digital IQ of employees. How are traditional retail businesses driving digital transformation within their organisations? What are the opportunities and challenges that have come with such endeavours? And what are the KPI's that indicate when you're on the right track?

Clarks, Guy Mason, CIO

Jack Wills, Suzanne Harlow, CEO

Mamas & Papas, Chris Greenwood, CIO

10:40 - 11:20 - All Stages


11:20 - 11:40 - FUTR Brands

Next-Gen Consumer
Track Keynote: The Consumer Evolution: Adapting to New Consumer Behaviours


Today's consumer has more power than ever before. The rise of this connected and savvy customer is changing everything companies thought they knew about serving their consumers. Now, these powerful consumers have gone beyond influencing the path to purchase, to driving change in operating models. This session will take a look at the trends reshaping the consumer business landscape.

Beano Studios, Iain Sawbridge , CMO & Chief Digital Content Officer

11:20 - 11:40 - FUTR Commerce

Customer Experience & Personalization
Track Keynote: Using AI to personalise the customer experience at scale


In today's highly competitive e-commerce environment, personalizing the customer experience is the number one priority. To drive conversion, the customer needs seamless service that doesn't disrupt their purchase and instead facilitates it. This challenge can seem insurmountable if you are trying to minimise operational costs. However, AI is fast emerging as the best way to offer a truly one-to-one experience to customers without the big price tag.

Selligent Marketing Cloud, Nick Worth, CMO

11:20 - 11:40 - FUTR Innovation

Retail Evolution
Track Keynote: What is in store for the Future of Retail from an outside perspective?


Join a leading consumer brand and private equity retail investor deep dive into how they see the evolution of the retail industry. These companies work with retailers on a daily basis and will deep dive into their views and ideas on the future of retail., Susanne Given, Chairman, OUTFITTERY, Al Tayer Group, Eurostar &

Piper Private Equity, Leon Hughes, Associate Partner


11:40 - 12:20 - FUTR Brands

Next-Gen Consumer
Reaching Millennials and Gen Z


This session will look at how these brands and retailers have understood and reached these consumers​ from product launches to innovative customer engagement projects​.

Direct Line Group, Kerry Chilvers, Brands Director

Scape, Georgios Chiotis, Director of Brand and Marketing

Marriott International, Patrick Heesen, Director of Marketing UK

Coty, Kyle Karim, Director - New Brands

11:40 - 12:20 - FUTR Commerce

Customer Experience & Personalization
Case Studies: AI's Applications for Brands and Retailers


With so many use cases of AI, it can be overwhelming for brands and retailers to establish which ones will have the biggest impact on their business and where to begin. See how these brands and retailers have been using AI to-date and what's been working and what hasn't.

Millennium Hotels and Resorts, Nayan Peshkar, SVP - Digital, Distribution & Revenue Strategy

McLaren Racing, Suraj Patel, Digital Data and Insights Manager

Good Energy, David Ivell, CIO & CTO

Web Spiders Ltd. , Siddharth Jhunjhunwala, CEO

11:40 - 12:20 - FUTR Innovation

Retail Evolution
Social media-worthy retail experiences


Today's retail experiences are all about creating surprise and delight at customer touchpoints. This session will take a look at some of the most inspiring experiences, concepts and themes, limited pop-ups and personalised product or service experiences. What is the evolving role of the store in these examples? How can retailers use their physical spaces in new ways such as a marketing vehicle for Instagrammable experiences, shoppable real-life environments and multi-sensory experiences to evoke emotion? How can retailers be empowering the human face of retail on the frontlines? And how online can make offline more personal?

IKEA Group, Melanie Kleeman, Head of Customer Experience

GAIL's Bakery, Romy Miller, Marketing Director


12:20 - 13:00 - FUTR Brands

Next-Gen Consumer
How to win with the wellness and health-concious consumers


The global market for health and wellness offerings is expected to grow to USD815 billion, by 2021. How can brands and retailers tap into this growing trend? From experiential retail formats that include wellness as part of the experience to more awareness for what goes into the products that they consume, this session will explore the different approaches brands and retailers are already taking to implement this into their businesses.

GSK, Anoo Mehmi, Global Digital Content Lead - ViiV

CrossFit Inc., Bruce Edwards, Chief Operating Officer

Grenade, Juliet Barratt, Founder

12:20 - 13:00 - FUTR Commerce

Customer Experience & Personalization
Zero friction customer experience


Today's consumers expect levels of convenience, speed and simplicity that weren?t possible a few years ago. Any additional effort, step or inconvenience can cause them to abandon their purchase journey - this is friction. For businesses to thrive in the future, we need to design easy and seamless experiences throughout the consumer journey. This session will take you through the friction points across different stages of consumer journey and shares the strategies brands and retailers have been using to remove them.

DreamCloud, Mark Patchett, Head of Performance

Cult Beauty, Helen Baynes, Director of Customer Experience

Sure Petcare, Sarah Metcalfe, Head of Customers

Hyperion Tech, Stav Zilbershtein, Co-Founder and CEO

Imperial Brands PLC, Eren Ozagir, Global Consumer Experience Director - blu

12:20 - 13:00 - FUTR Innovation

Retail Evolution
Bricks and mortars get smart. The In store technologies that are working


In an era of drone delivery systems, smart warehouses and the development of self-driving transport trucks, a great deal of emerging retail technology to date has been focused on improving its supply chain. But when it comes to actual bricks-and-mortar stores, retail businesses are also embracing technology from 'Smart' mirrors to Augmented Reality and contactless checkouts to facial recognition. This session will take a look at the tech that is actually making an impact.

Beate Uhse Group, Craig Wheeler, CEO & Chief Digital Officer

The Co-operative, Danielle Haugedal-Wilson, Head of Technology

Waitrose & Partners, Stuart Eames, Retail Innovation Lead


13:00 - 13:20 - FUTR Brands

Next-Gen Consumer
Rise of Stories: How interactive content is changing consumer behaviour


We are in the midst of a massive shift to the stories format where full screen, ephemeral, interactive content is fundamentally changing consumer behaviour. This session will explore the explosive growth of stories, how platforms like Facebook and Instagram are at the forefront of this phenomenon and how Snap's users are a whole new generation of camera-native consumers that we need to understand.

Reserved, TBA , .

13:00 - 13:10 - FUTR Commerce

Customer Experience & Personalization
Innovate or die - how to get rid of the tech legacy barrier


Every transaction based platform knows the fear of instability. Many product owners battle with technology legacies in order to maintain current performance. How to continue your development cycle without damaging the core performance of your platform? How can one innovate without the risk of instability?

Hyperion Tech, Stav Zilbershtein, Co-Founder and CEO

13:10 - 13:20 - FUTR Commerce

Customer Experience & Personalization
You vs Amazon: Where Smart Tech meets Human Passion

How can you differentiate yourself from Amazon and be seen as the digital destination of choice by your customers? To provide a premium customer experience to meet customers expectations; brands should look to provide a real time, authentic experience on their customers' channel of choice. This session will answer the following questions; why should customer centricity come from the top down? Why should retailers now look to independent experts to answer their online visitors? Why emotion, authenticity and the human touch is now more important than ever?

13:00 - 13:20 - FUTR Innovation

Retail Evolution
One Shopping Experience – why stores are our Competitive Advantage vs Pure Players


INTERSPORT SW, Johan Lidenmark, Chief Digital Officer


13:20 - 14:20 - All Stages


14:20 - 14:40 - FUTR Brands

Consumer Goods
Track Keynote: A brand, product & tech with services you can trust


Todays next-gen consumer has grown up in a technology culture, ordering via voice, knows only a world with smartphones and playing VR headset games. As a brand, how can you constantly create love and loyalty for your products? When launching a new service, what are the key components to making it a success across channels? How can you differentiate and create a seamless customer experience?

Mars, Amitabh Apte, Director - Digital Foundations Integration

14:20 - 14:40 - FUTR Commerce

End-to-End Ecommerce
Trust marketing: how YOU can harness consumer trust and advocacy to accelerate viral growth


Trust is in the news for all the wrong reasons. But it forms the foundation of your customer relationships - whether they choose to purchase from you again or to recommend you to their friends. This session looks at the power of word of mouth and why trust is a key driver behind it. We’ll examine real world examples of brands successfully driving customer advocacy and how they have made it one of their leading marketing channels.

Mention Me, Simon Dring, VP Client Success

14:20 - 14:40 - FUTR Innovation

Growth: China & New Markets
Track Keynote: How have major retailers set themselves up for success as they enter the Chinese market?


Many retailers have looked to expand into the Chinese market, but very few have made it work smoothly from day one. There are many decisions to take in the early days that do not apply to market entry in other countries. Why is the Chinese consumer so different to the rest of the world and what are the best ways to engage them? Why do the cultural differences really matter? How can brands and retailers leverage the best channels? What you can emulate from homegrown brands? What is the most up to date technology that?s driving the pace of change? How have retailers achieved success in China?

Reserved, TBA , .


14:40 - 14:20 - FUTR Brands

Consumer Goods
How these Direct-To-Consumer brands drive authentic marketing & tell stories


Across Europe, direct-to-consumer brands are disrupting every category, with innovative product, authentic story-tellers and a strong proposition. Many are also fully focused on their main core channel - their own ecommerce site, whilst some bring both their retail and marketing strategy into physical spaces. Their marketing strategies are usually on a budget compared to the large brands and retailers yet they continue to grow. This panel will explore the authentic marketing strategies of these direct-to-consumer brands and what all consumer goods brands can learn from them about marketing to today's consumers.

Diageo, Mark Sandys, Global Head of Beer, Baileys & Smirnoff

Moonpig, Jo McClintock, Brand Director

14:40 - 14:20 - FUTR Commerce

End-to-End Ecommerce
Evolution of Delivery: Getting products to the consumer FASTER


Retailers, across the globe, are experimenting with different delivery options to getting products to the consumer faster, conveniently and at a lower price. This session will explore the latest innovations in transportation and delivery, and discuss how new technologies are enabling greater efficiencies while also ensuring shoppers have a positive customer experience.

Carlsberg Group, Jawaz Illavia, VP Global Business Services - Digital & Commercial

Luxottica, Francesco Liut , E-commerce Director - Sunglass Hut

Ocado, Marie-Axelle Loustalot-Forest , Chief Commercial Officer

Stuart, Nicole Mazza, Commercial Director

14:40 - 14:20 - FUTR Innovation

Growth: China & New Markets
The Changing Rules of Retail. Selling into China, America and India.


With consumer demand for personalisation, omni-channel strategy and value chain innovation, this session will take a look at the opportunities and challenges in e-commerce, retail distribution, bricks and mortar and wholesale export in China, America and India. Three competing commerce regions, requiring three different approaches, with three diverse sets of consumers.

The Body Shop, Hannah Jackson, Head of China Development


15:20 - 15:50 - All Stages


15:50 - 16:30 - FUTR Brands

Consumer Goods
Using Customer Data to Create New Shopping Experiences and new Customer Touchpoints


This session will explore how brands are bringing customer insights and creativity together to evolve their approach to online and offline shoppers and how they're collecting, analysing and developing insights from customer data to create engaging new experiences for shoppers.

Dyson, Sophie Dufouleur, Global Owner Experience Director

AXA, Edosa Odaro, Head of Data

15:50 - 16:30 - FUTR Commerce

End-to-End Ecommerce
From Basket to Check-out - E-commerce is nothing without a payment!


Consumer payment preferences and reward programs are shaping the retail and e-commerce landscape. E-wallets, in-app purchasing, and payment credits for cashback are all products of consumers? increasing comfort with digital commerce. Instant pay options on e-commerce sites, contactless and mobile options in store and mobile in-app payments are fuelling customers? expectations for speed, convenience and shopping rewards. How can you capture the sale before you lose their attention?

The Rank Group, Rory Howard , Director of Payments & Customer Diligence

15:50 - 16:30 - FUTR Innovation

Growth: China & New Markets
Understanding your region to enable global growth at scale


As retailers look to diversify their revenues, global expansion has become a top priority. When brands and retailers plan entry into new markets, localisation strategy is key to each market. What should retailers think about when they enter new markets? How can they make most of such growth opportunities? And what technologies exist to assist with the growth opportunity?

SeatGeek , James McClure, GM International

Uber , Saswati Saha Mitra, UX Head for Driver & Money

The Dune Group, James Radford, Director - Franchise & Wholesale

Miss Selfridge, Olga Szombathelyi, Head of International & Wholesale


16:30 - 16:50 - FUTR Brands

Consumer Goods
Stepping up to meet evolving consumer demands and expectations


Consumer habits are evolving at an ever accelerating rate – whether it’s how they consumer media or how they make product choice. Staying fresh, modern and relevant has never been more challenging. How can brands nurture their relationship with consumers and ensure their proposition is fit for today’s conscious shopper? By being more transparent and responsible, businesses can connect with today’s conscious shopper. This session will explore how brands are evolving their offering to ensure they are future fit.

Nomad Foods Limited , Steve Challouma, Marketing Director (Birds Eye, Aunt Bessie’s Goodfella’s)

16:30 - 16:50 - FUTR Commerce

End-to-End Ecommerce
Combining customer data to predict trends, prepare for demand, optimise pricing and monitor real-time results


How can you use customer insights from all your data points including online, social media, forecasts and customer records to improve customer experience and ultimately sales?

Guardian News & Media, Catherine Brien, Chief Data Officer

16:30 - 16:50 - FUTR Innovation

Growth: China & New Markets
Global E-Commerce


The internet has made it possible to buy goods from the other side of the world in seconds. It’s opened up new customer-bases and allowed players to market to more people than any other time in history. But this doesn’t come without a price. Customers demand speed and ensuring products are available all around the world at the click of a button is no mean feat. During this session we discuss the complexity of global e-commerce, and the need for constant innovation to ensure maximum operational efficiency and seamless service delivery.

Hepsiburada, Emre Ekmekci , President-International


16:50 - 17:10 - FUTR Brands

Consumer Goods
Marketplace Pros and Cons: The Evolving relationship between CPG Companies and Amazon


Leading CPG companies have been outsourcing their e-commerce businesses to Amazon for some time but with Amazon's recent aquisition of retailers such as Whole Foods, the roll-out of their own stores and pop-up formats, numerous Echo devices in consumer homes and launch of numerous private label brands, how can CPG companies thrive on marketplaces such as Amazon. This session will explore pros and cons including how brands can stay in control of their data, brand and customer relationships and succeed with Amazon and other marketplaces.

Reserved, TBA , .

16:50 - 17:10 - FUTR Commerce

End-to-End Ecommerce
From online to offline to online again. How can you be a channel agnostic provider?


It doesn?t matter if your retail business starts as an online or offline business, a desktop online business of mobile-first proposition. Consumers simply expect a consistent and coherent interface across all channels ? online, on the high street, on the page or in virtual reality.

Reserved, TBA , .

16:50 - 17:10 - FUTR Innovation

Growth: China & New Markets
We What? Understanding the Chinese Consumer


The session will break down exactly who is the Chinese consumer and what purchasing trends you should be taking note of. Looking at the rapid evolution of retail, innovations and what, when and how they are likely to buy.

Reserved, TBA , .


17:10 - 17:30 - All Stages



Reserved, TBA , .

17:30 - 17:30 - All Stages


Download Agenda

Please enter your email address below details to download the full agenda:

View The Retail Tech Top 50 List

Please enter all your details below to download the retail tech top 50 list: